Ecommerce expectations and shopping behaviours are changing rapidly.By combining best-practice methods with cutting-edge techniques, this Ecommerce and Online Merchandising training course will ensure your brand’s ecommerce delivery thrives in a competitive marketplace.
Can we help? Call +44 (0)20 7970 4167 or email firstname.lastname@example.org
How will I benefit?
Place online selling within the wider customer communications context while diving into the specific skills required for successful ecommerce activity.
Understand the framework for online merchandising and examples of good practice that you can apply to your business.
Communicate your channel’s needs and benefits to colleagues in your business.
Use best-practice approaches to specify, plan and implement rules-based online selling while testing, measuring and improving performance.
Apply a KPI/performance-led approach to selling.
Who should attend?
Suitable for beginner- and intermediate-level professionals through to heads of ecommerce, this course is ideal if you’re responsible for the performance of an ecommerce channel or increased sales effectiveness. Both seasoned digital professionals and offline merchandisers will benefit, while those leading teams will be able to compare their team’s capabilities against a good-practice framework.
Meet the trainer: James Gurd is Econsultancy’s go-to expert in ecommerce and online merchandising. With more than 16 years’ experience in ecommerce strategy and re-platforming, he has helped organisations including Mars, Samsung and and N Brown Group to embed digital best practice. James also runs the popular weekly #EcomChat on Twitter, a networking group that brings together digital professionals to share thoughts, insights and knowledge.
“Highly recommended for both newcomers and those involved in ecommerce full time. A knowledgeable trainer and a very in-depth course. I learned loads.”
Next course date and requirements
3 December 2020
This is a live practitioner-led course that brings together professionals from a range of industries in a highly interactive format. The course is run online using Zoom. You can access it easily through your web browser and we’ll give you a quick tutorial at the start to ensure you get the most out of the workshop.
Duration: 1 day
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.