Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic.

So, looking in the crystal ball for 2022, from personalisation to sustainability, omnichannel to cross-border, we've collected some ecommerce trends from various data, martech and retail experts. We hope you find them useful, and do feel free to share your own thoughts below.