From the proliferation of shoppable formats to the emergence of AI-enabled capabilities, we are entering a new stage in the evolution, adoption and role of digital commerce.
This 60-minute session will draw on Econsultancy’s latest research, insights and best practice to help marketers and ecommerce professionals understand key trends, identify opportunities and optimise their ecommerce strategy through this year and beyond.
It will cover:
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
Retail media looks set for a bright future, with rapid growth predicted and an increasing number of brands and retailers creating an expanding and ever more sophisticated ecosystem. There will likely be some key areas for brands to pay attention to that are inherent within this growth. Growing maturity and integration As retail media becomes […]
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Ecommerce success depends on a specific set of factors. This chapter runs through the fundamentals of ecommerce strategy: the formula for driving success, what the business needs to support an ecommerce function, and the components required in an ecommerce tech stack. The ecommerce formula At the most fundamental level, ecommerce success is driven by three […]