The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Ecommerce: Third-Party Marketplaces for Retailers
1. Introduction In the space of 20 years, Amazon has grown into a $200bn company[1], selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets.[2] It is estimated to have accounted for a third of all UK spend online in […]
Looking for ecommerce statistics and market data?
Browse, save and export hundreds of ecommerce statistics and charts collated in Econsultancy’s Internet Statistics Database, from average order values and fulfilment, to shopping cart abandonment. Constantly updated to reflect the latest findings.
Tesco boosts womenswear sales by 86% following omnichannel campaign
ODD London works with Tesco to establish the supermarket as a stylish fashion retailer, while increasing traffic to the ecommerce site.
Wholesale exporter drives up basket size and revenue with new order capture system
Answer Digital develops a new order capture system for Ramsden International that is expected to drive up to £12m in increased sales each year.
Multi-pronged ecommerce strategy boosts conversion rates for Kiehl’s
By targeting customers at certain points of their journeys with the right messaging, Kiehl’s Spain achieved uplifts in conversion rates and average order values.
Ecommerce Performance Benchmarks
Search and compare against hundreds of ecommerce performance metrics, from completion checkout rate to average shopper spend, with Econsultancy’s Performance Benchmarks tool.
The best digital marketing stats we’ve seen this week
Welcome to your weekly dose of stats.
Clicks or bricks? Four digital experts on the future of high street retail
With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail?
The best digital marketing stats we’ve seen this week
This week’s digital stats roundup includes news about retail loyalty schemes, ad spend, in-house marketing and a whole lot more.
How to get the dreaded pop-up right (& capture precious customer data)
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
63% of companies lack a structured approach to optimization
For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.
2018 Optimization Report
1. Executive Summary and Highlights The 10th annual Optimization Report (previously the Conversion Rate Optimization Report), produced by Econsultancy in partnership with RedEye Optimisation, explores the key requirements for success, including organizational setup and culture, the use of metrics, and the most effective approach to testing and experimentation. The report is based on a survey […]
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Five keys to high-velocity, consistent A/B testing
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
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What are dynamic landing pages and why should you use them?
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard.
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What is a good ecommerce conversion rate?
The short answer is that the global average is between 1-3%.
B2B conversion rate optimisation: Where to start
In B2B selling, the customer experience will always be king.
According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates.
So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?
Six ways CROs botch their statistics
Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.
For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.
What does Conversion Rate Optimization mean for marketers in 2018?
Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.
Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.