Ecommerce

The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO

Ecommerce Best Practice Guide

‌ Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.

Econsultancy Live: The Connected Consumer

London, 16 November 2022

How can brands stay relevant with increasingly connected consumers?

In a series of keynote talks and roundtable discussions, we’ll look at key themes such as customer insight, omnichannel commerce, and optimising customer journeys. And as ever we’ll ask how brands are building lasting customer relationships by bringing together tech, data, content and design.

Join us in person for a day of inspiration and debate.

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Essential reports

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

Latest articles on ecommerce

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Q-commerce: How is the rapid grocery market faring amid rising challenges?

Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid grocery services as an alternative to in-store shopping and with supermarket delivery slots often hard to come by. Companies including Jiffy, Gorillas, Getir, and Weezy emerged as competitors in the q-commerce space, each promising super-fast delivery and an app with a […]

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Stats roundup: Online grocery retail in 2022

The Covid-19 pandemic led to an acceleration in online grocery shopping, but market growth has since levelled off. According to the ONS, internet sales as a percentage of total retail sales in the UK (not just grocery) stood at 18.7% in July 2019. While this surged to a height of 37.8% in January 2021 – […]

Promotions and discounts: UX/CX considerations for ecommerce brands

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending […]

What does Beauty Pie’s success reveal about a changing beauty industry?

Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]

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The Ecommerce Quarterly

The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.

Quick Guides

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Quick Guide to Ecommerce

An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.

Fulfillment

Five benefits of effective multichannel inventory management

The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it.  A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]

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Ecommerce - Econsultancy's Internet Statistics Database

Discover ecommerce statistics with the ISD

Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.

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