What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Seven steps to checkout success, from minimising distractions to building trust.
"Globally, 75% of consumers say they expect to see delivery options on the product page"
Browse, save and export hundreds more ecommerce statistics and charts in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
ODD London works with Tesco to establish the supermarket as a stylish fashion retailer, while increasing traffic to the ecommerce site.
Fast Track Training: Ecommerce & Online Merchandising
This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.
1-day course | various dates | London
1. Introduction Econsultancy’s series of Best Practice Guides have been created for Internet professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. Given the continued growth and competitiveness of ecommerce, sections of this guide will be […]
1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
1. Introduction In the space of 20 years, Amazon has grown into a $200bn company, selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets. It is estimated to have accounted for a third of all UK spend online in […]
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]
Ecommerce Performance Benchmarks
Search and compare against hundreds of ecommerce performance metrics, from completion checkout rate to average shopper spend, with Econsultancy’s Performance Benchmarks tool.
From the Blog
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
We’re kicking off September with a great roundup of stats.