Latest Research, Trends and Best Practice
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
An introduction to ecommerce
On-site customer journeys, site search and checkout
Performance marketing and tracking
Content in the customer journey, UX optimisation and conversion
Sushi restaurant YO’s website integrations with Deliveroo, Just Eat and DesignMyNight enabled customers to more easily book seats in advance, as well as order to collect, achieving a 64% increase in pageviews, a 43% increase in pages per session and a 17% decrease in bounce rate.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
ODD London works with Tesco to establish the supermarket as a stylish fashion retailer, while increasing traffic to the ecommerce site.
Looking for ecommerce statistics and market data?
Browse, save and export hundreds of ecommerce statistics and charts collated in Econsultancy’s Internet Statistics Database, from average order values and fulfilment, to shopping cart abandonment. Constantly updated to reflect the latest findings.
1. Introduction In the space of 20 years, Amazon has grown into a $200bn company, selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets. It is estimated to have accounted for a third of all UK spend online in […]
Ecommerce Performance Benchmarks
Search and compare against hundreds of ecommerce performance metrics, from completion checkout rate to average shopper spend, with Econsultancy’s Performance Benchmarks tool.
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The fundamentals of implementing a successful conversion optimisation programme
From the Blog
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
Amazon returns will soon be accepted at all 1,150 of Kohl’s department stores across the US.
Many online retailers in the US were dealt a blow when the Supreme Court ruled in South Dakota v. Wayfair that states had the right to force retailers to collect sales tax on purchases to customers in their states even when retailers do not have a physical presence there.
We’re pressing on into March with a stellar roundup of stats.
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.
1. Executive Summary and Highlights The 10th annual Optimization Report (previously the Conversion Rate Optimization Report), produced by Econsultancy in partnership with RedEye Optimisation, explores the key requirements for success, including organizational setup and culture, the use of metrics, and the most effective approach to testing and experimentation. The report is based on a survey […]
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard.
The short answer is that the global average is between 1-3%.
In B2B selling, the customer experience will always be king.
According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates.
So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?
Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.
For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.