1. Introduction In the space of 20 years, Amazon has grown into a $200bn company, selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets. It is estimated to have accounted for a third of all UK spend online in […]
Ecommerce Best Practice Guide
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
A good digital experience is more crucial now than it ever was. As a retailer, how can you make sure your on-site search experience is as seamless, effective and easy to use as possible? Here are 24 best-practice tips.
Latest on coronavirus & ecommerce
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media.
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Direct to consumer
Elliott Clayton, SVP at Epsilon-Conversant, looks at the direct-to-consumer trend, how it was enhanced during the pandemic, and what we can learn long-term.
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for groceries, as well as bulk-buying food and household items.
From meal ingredients to craft kits, beauty products to coffee beans, there’s a subscription box for almost everything.
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
Sushi restaurant YO’s website integrations with Deliveroo, Just Eat and DesignMyNight enabled customers to more easily book seats in advance, as well as order to collect, achieving a 64% increase in pageviews, a 43% increase in pages per session and a 17% decrease in bounce rate.
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
How performance marketing works, what affiliate relationships are and the associated cost models.
Discover the basics of CRO and the challenges of doing CRO effectively.
Discover what good optimisation is, the types of data that can be used and how it can be used.
Why test design needs to be aligned with customer profiles and how to segment for testing.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Learn the purpose and value of qualitative data for CRO and the different tactics.
Seven steps to checkout success, from minimising distractions to building trust.
Critical steps we can take to navigate the complexity of omnichannel.
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
Learn how to select target segments based on relevance using both classic and digital methods.
Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]
Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.
Discover ecommerce statistics with the ISD
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.