Ecommerce

The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO

Ecommerce Best Practice Bundle

Ecommerce in 2023: What do the experts predict?

The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many retailers seeking to be as flexible as possible as inflation impacts on consumer spending.

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Ecommerce Quarterly: Q4 2022

A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.

Ecommerce intermediate learning path

Webinar: Ecommerce

In the face of rapidly changing environments, ecommerce strategies and capabilities have continued to evolve as brands and shop owners look to drive new revenue sources and optimise existing ones. This webinar distills the key learnings from Econsultancy’s new Ecommerce Best Practice Guide and covers the key models, challenges and opportunities that determine success in this rapidly developing area.

Essential reports

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

Latest articles on ecommerce

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Three fundamentals of an effective social commerce strategy

With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying in. Consequently, social commerce is expected to be worth $1.2 trillion by 2025. So, how can marketers create an effective social commerce strategy? Where should […]

Ecommerce in 2023: What do the experts predict?

The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many […]

Erika Ottela

eBrands COO Erika Ottela on Amazon selling strategy and sustainability

Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry. Tell me about eBrands – what was the motivation behind starting the company and how does it operate? […]

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Fulfilment and delivery trends in grocery and FMCG

From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]

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The Ecommerce Quarterly

The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.

Quick Guides

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Quick Guide to Ecommerce

An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.

Fulfillment

Five benefits of effective multichannel inventory management

The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it.  A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]

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Ecommerce - Econsultancy's Internet Statistics Database

Discover ecommerce statistics with the ISD

Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.

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