This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
Customer nurturing is a long-term strategy. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
A rundown of three of the essential trends shaping the future of this emerging space.
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
This quick guide looks at the potential benefits for brands from price comparison websites and looks at how they can help deliver on a brand’s broader marketing objectives and strategy.
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
The UK-based lifestyle brand partnered with Tom&Co to optimise its international ecommerce expansion and improve its multi-channel customer experience.
Tryzens redesigned the clothing retailer’s mobile checkout page, reducing abandoned transactions and increasing the brand’s projected annual revenue.
The lingerie retailer partnered with Tom&Co to migrate to a more advanced platform to better manage the brand’s increased internationalisation.
Partnering with Ogilvy, the consumer goods company changed consumer behaviour and increased market share by funding sustainability projects and creating content around countries eco-performance.
Shopify website designed by GPMD drives increased traffic and doubling of revenue
The ecommerce site partnered with Evolved Search to launch an agile, digital advertising campaign that increased customers, sales and profitability.
Express Doors Direct worked with Boom Online to optimise its site content along wider context and user sentiment search principles.
The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it. A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Direct-to-consumer (D2C) commerce surged during the early stages of the Covid-19 pandemic, as new brands capitalised on the shift to online shopping, and mainstream brands – such as Nike and Levi’s – doubled down on direct sales channels. Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices […]
Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending […]
Unbound Group Technology Director Will Rose and Mirakl EVP Sophie Marchessou discuss the challenges and opportunities of the Hotter Shoes parent company’s new third-party marketplace.
At ShopTalk Europe 2022, Karl Munthe-Kaas, CEO and co-founder of Norway’s dominant online grocery retailer, explained why he believes that online grocery can be “more efficient than offline discount” – and why the trifecta of selection, quality and price are needed for online grocers to be truly competitive.
Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage […]
The ITV reality show Love Island last month announced a partnership with eBay, with this year’s contestants showcasing secondhand clothing instead of fast-fashion pieces. And just last week, former sponsor Missguided was bought out of administration by Frasers Group for £20m. What does eBay’s move tell us about the state of the retail industry? And […]
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.
