Ecommerce

The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO

Latest Research, Trends and Best Practice

Amazon: Lessons and Success Stories

1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]

Microlearning

UX fundamentals

Content in the customer journey, UX optimisation and conversion

stats

Looking for ecommerce statistics and market data?

Browse, save and export hundreds of ecommerce statistics and charts collated in Econsultancy’s Internet Statistics Database, from average order values and fulfilment, to shopping cart abandonment. Constantly updated to reflect the latest findings.

Editor’s Picks

Ecommerce: Third-Party Marketplaces for Retailers

Ecommerce: Third-Party Marketplaces for Retailers

1. Introduction In the space of 20 years, Amazon has grown into a $200bn company[1], selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets.[2] It is estimated to have accounted for a third of all UK spend online in […]

Ecommerce Performance Benchmarks

Search and compare against hundreds of ecommerce performance metrics, from completion checkout rate to average shopper spend, with Econsultancy’s Performance Benchmarks tool.

Digital Marketing Training Courses

Fast Track Ecommerce

2-day course focusing on the tools, techniques and key marketing channels for selling online

Online Merchandising

An intensive 1-day course covering the fundamentals of online selling

Conversion Optimisation

The fundamentals of implementing a successful conversion optimisation programme

From the Blog

b & h save the tax

B&H turns new sales tax challenges into a fintech opportunity

Many online retailers in the US were dealt a blow when the Supreme Court ruled in South Dakota v. Wayfair that states had the right to force retailers to collect sales tax on purchases to customers in their states even when retailers do not have a physical presence there.

a b testing
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Five keys to high-velocity, consistent A/B testing

Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]

B2B conversion rate optimisation: Where to start

In B2B selling, the customer experience will always be king.

According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates. 

So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?

Six ways CROs botch their statistics

Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.

For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.

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B2B