Ecommerce Webinar
Join this webinar to gain the latest best practice insight and advice that will help you refine your existing ecommerce strategies and create ecommerce propositions from scratch.
We’ll walk you through two key frameworks on how to think through ecommerce today – the 9Ps of Ecommerce and the 4Cs of Ecommerce – and provide tips on how to optimise your results.
October 17th | 2pm BST | 9am EST
Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in order to stand out amid stiff competition. So, how are fashion ecommerce brands rising to the challenge?
This briefing covers new and current trends within the industry, information on the brands that are demonstrating best practice, and a look at how it’s paying off.
"Globally, 75% of consumers say they expect to see delivery options on the product page"
Browse, save and export hundreds more ecommerce statistics and charts in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.
Krispy Kreme boosts online conversions by 90% with redesigned site
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
Real-time email personalisation campaign delivers 44% sales boost for Mobiles.co.uk
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Tesco boosts womenswear sales by 86% following omnichannel campaign
ODD London works with Tesco to establish the supermarket as a stylish fashion retailer, while increasing traffic to the ecommerce site.
Fast Track Training: Ecommerce & Online Merchandising
This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.
1-day course | various dates | London
20+ stats that show how online retail is changing
Econsultancy’s Deputy Editor, Rebecca Sentance, rounds up the most important developments taking place in online retail, from changing device use to voice commerce.
Ecommerce Best Practice Guide
1. Introduction Econsultancy’s series of Best Practice Guides have been created for Internet professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. Given the continued growth and competitiveness of ecommerce, sections of this guide will be […]
Visual Search: A Guide for Marketers
1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
Ecommerce: Third-Party Marketplaces for Retailers
1. Introduction In the space of 20 years, Amazon has grown into a $200bn company[1], selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets.[2] It is estimated to have accounted for a third of all UK spend online in […]
Achieving Omnichannel Excellence
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]
Ecommerce Performance Benchmarks
Search and compare against hundreds of ecommerce performance metrics, from completion checkout rate to average shopper spend, with Econsultancy’s Performance Benchmarks tool.
Amazon has never been bigger – but now might be the perfect time for others to pounce
Amazon’s online retail dominance has never been greater, sparking growing concerns about its business practices. But is it possible that the company is actually starting to falter in ways that other businesses can take advantage of?
The biggest ecommerce sales events in Asia: From 9/9 to 12/12
Most people are quite familiar with ‘Black Friday’ and ‘Cyber Monday’ shopping holidays by now.
The best digital marketing stats we’ve seen this week
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.