Ecommerce Best Practice: Generating Demand
This report looks at how deep customer understanding can help businesses generate demand for their ecommerce propositions and create seamless shopping experiences.
Ecommerce Best Practice: Measurement
This report discusses the metrics that matter most throughout the ecommerce journey and covers testing and optimisation techniques as well as attribution models.
Ecommerce Best Practice: Converting Demand
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
Ecommerce Best Practice: Strategy and Operations
This report looks at the fundamentals of ecommerce and discusses how businesses can prime their ecommerce strategy and operations with technology, resourcing and analysis.
Ecommerce in 2023: What do the experts predict?
The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many retailers seeking to be as flexible as possible as inflation impacts on consumer spending.
Ecommerce Quarterly: Q4 2022
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Webinar: Ecommerce
In the face of rapidly changing environments, ecommerce strategies and capabilities have continued to evolve as brands and shop owners look to drive new revenue sources and optimise existing ones. This webinar distills the key learnings from Econsultancy’s new Ecommerce Best Practice Guide and covers the key models, challenges and opportunities that determine success in this rapidly developing area.
Digital Transformation Monthly: The Marketplace Opportunity
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Direct-to-Consumer (DTC) Best Practice Guide
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
Achieving Omnichannel Excellence Best Practice Guide
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
AI, Machine Learning and Predictive Analytics Best Practice Guide
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
What is digital shelf analytics?
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
Ratings and Reviews Best Practice Guide
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Three fundamentals of an effective social commerce strategy
With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying in. Consequently, social commerce is expected to be worth $1.2 trillion by 2025. So, how can marketers create an effective social commerce strategy? Where should […]
Ecommerce in 2023: What do the experts predict?
The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many […]
eBrands COO Erika Ottela on Amazon selling strategy and sustainability
Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry. Tell me about eBrands – what was the motivation behind starting the company and how does it operate? […]
Fulfilment and delivery trends in grocery and FMCG
From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]
What are FMCG brands doing to make sure online shoppers convert?
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
The increasing importance of the digital shelf for FMCG brands
What is the digital shelf? What does it mean for FMCG brands and how can they win there, including making the most of evolving retail media networks?
Outform’s Clare Cryer: Omnichannel retail brings online expectations into offline settings
Clare Cryer is Chief Growth Officer at retail technology agency Outform. I caught up with Clare to find out more about her role, as well as other topics including technology and personalisation in retail. Tell me about your role – what does a typical day look like for you? I oversee growth at Outform, so […]
Click and collect: What are the watchouts for retailers investing in omnichannel?
What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, shares some considerations.
Beauty Pie founder Marcia Kilgore on loyalty, influencers and the lure of multichannel
Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.
The Future of DTC – Digital Shift
A rundown of three of the essential trends shaping the future of this emerging space.
Digital Shift Report Q3 2021 Chapter 4 – Digital logistics
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Digital Shift Report Q3 2021 Chapter 1 – T-commerce and fashion
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
The Ecommerce Quarterly
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Quick Guide to Price Comparison Websites
This quick guide looks at the potential benefits for brands from price comparison websites and looks at how they can help deliver on a brand’s broader marketing objectives and strategy.
Quick Guide to Improving Performance through Conversion Optimisation
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
Quick Guide to Ecommerce
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
Oliver Bonas boosts revenue by 109% with website overhaul
The UK-based lifestyle brand partnered with Tom&Co to optimise its international ecommerce expansion and improve its multi-channel customer experience.
Improved UX and CRO programme leads to increased mobile conversions for hush
Tryzens redesigned the clothing retailer’s mobile checkout page, reducing abandoned transactions and increasing the brand’s projected annual revenue.
Agent Provocateur’s new website increases conversion rate by 34%
The lingerie retailer partnered with Tom&Co to migrate to a more advanced platform to better manage the brand’s increased internationalisation.
Unilever Home Care’s purpose-driven ecommerce strategy boosts sales in Southeast Asia
Partnering with Ogilvy, the consumer goods company changed consumer behaviour and increased market share by funding sustainability projects and creating content around countries eco-performance.
The River Café successfully transitions to a direct-to-consumer brand
Shopify website designed by GPMD drives increased traffic and doubling of revenue
Mattress Online’s Paid Search campaign drives 144% revenue uplift
The ecommerce site partnered with Evolved Search to launch an agile, digital advertising campaign that increased customers, sales and profitability.
Doors ecommerce site increases revenue with Natural Language Processing focused search strategy
Express Doors Direct worked with Boom Online to optimise its site content along wider context and user sentiment search principles.
Five benefits of effective multichannel inventory management
The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it. A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]
16 ways retailers can improve their approach to online returns
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
How fashion retailers can factor returns into their paid search campaigns
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
Digital Shift Report Q3 2021 Chapter 4 – Digital logistics
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Digital Shift Q4 2020 Chapter 2 – Amazon revenues and innovation
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 5 – Learning from Jeff
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Discover ecommerce statistics with the ISD
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.
