With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
Ecommerce Best Practice Guide
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
Econsultancy Live: The Future of Ecommerce, 22-24 November
At Econsultancy Live, we’ll be examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Ecommerce Trends Report
This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Latest articles on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Described as ‘the marketplace for current culture,’ StockX is a retail platform on which consumers can both buy and sell highly coveted fashion and accessories. But what does ‘marketplace for culture’ mean exactly, and how does StockX resonate with its highly invested, Gen Z audience? Olivier Van Calster, GM of International, recently shared some insight […]
At Ecommerce Expo last week, Richard Robinson, MD of Xeim Engage and Oystercatchers, chaired a panel of agency CEOs and asked them what they see in the future of marketing and ecommerce. Christopher Kenna, Founder & CEO of Brand Advance, a media network that helps advertisers reach diverse communities; Fiona Gordon, CEO of Ogilvy UK; […]
Fast delivery has always been part of a good retail customer experience, but now, a new wave of companies are making speed their USP.
How do homeware brands successfully use social commerce? Here are a few pointers from Deft’s ‘Social Commerce’ report, along with some further analysis of how UK homeware brands can drive success through digital.
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
Kimia Meshkinyar is VP of Global Product & Revenue Marketing at Uberall, a global SaaS company that provides ‘Near Me’ marketing solutions for brands and retailers. We find out more about Kimia’s role, discuss the importance of local brand experiences, and how the predicted future of retail will impact marketing.
Econsultancy Live returns on 22-24 November with another informative, future-focused event, this time looking to the future of ecommerce.
The resale market is predicted to grow to more than double the value of the fast fashion market by 2030. A social-media-fuelled wave of consumer interest in sustainable clothing, plus new technology solutions that let retailers jump on the resale bandwagon, are contributing to the surge.
There are signs that the rise in online shopping seen during pandemic lockdown could be permanent. According to Adobe, global ecommerce sales are predicted to reach $4.2 trillion this year, while US ecommerce spend will top $1 trillion by 2022. Naturally, this has also accelerated industry investment in ecommerce; retailers made approximately $10 billion in […]
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
Sushi restaurant YO’s website integrations with Deliveroo, Just Eat and DesignMyNight enabled customers to more easily book seats in advance, as well as order to collect, achieving a 64% increase in pageviews, a 43% increase in pages per session and a 17% decrease in bounce rate.
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
How performance marketing works, what affiliate relationships are and the associated cost models.
Discover the basics of CRO and the challenges of doing CRO effectively.
Discover what good optimisation is, the types of data that can be used and how it can be used.
Why test design needs to be aligned with customer profiles and how to segment for testing.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Learn the purpose and value of qualitative data for CRO and the different tactics.
Seven steps to checkout success, from minimising distractions to building trust.
Critical steps we can take to navigate the complexity of omnichannel.
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
Learn how to select target segments based on relevance using both classic and digital methods.
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
Discover ecommerce statistics with the ISD
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.