Ecommerce

The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO

Ecommerce Best Practice Guide

‌ This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Direct-to-Consumer (DTC) Best Practice Guide

‌ This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

Customer nurturing is a long-term strategy. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come.

Essential reports

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

smiley face on speech bubble in hand

Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

Mini shopping basket on blue background with yellow circle. Top view

The Ecommerce Quarterly

The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.

Quick Guides

wallet and miniagreen wallet on blue circle and miniature shopping basket on green circle on pink backgroundture shopping basket on pink background

Quick Guide to Ecommerce

An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.

Fulfillment

Five benefits of effective multichannel inventory management

The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it.  A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]

Latest articles on ecommerce

Promotions and discounts: UX/CX considerations for ecommerce brands

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending […]

What does Beauty Pie’s success reveal about a changing beauty industry?

Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]

taking photograph on phone of pre-owned shirt

With eBay sponsoring Love Island, is sustainable fashion going mainstream?

The ITV reality show Love Island last month announced a partnership with eBay, with this year’s contestants showcasing secondhand clothing instead of fast-fashion pieces. And just last week, former sponsor Missguided was bought out of administration by Frasers Group for £20m. What does eBay’s move tell us about the state of the retail industry? And […]

Amazon

Microlearning Courses

Ecommerce - Econsultancy's Internet Statistics Database

Discover ecommerce statistics with the ISD

Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.

Quick Links