This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
Direct-to-Consumer (DTC) Best Practice Guide
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
Customer nurturing is a long-term strategy. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come.
Digital Shift Q1 2022 Chapter 1 – Retail Trends
This chapter looks at the latest innovations in retail, including the rapid developments in quick commerce, the rise of shoppable video and what we can learn from Chinese ‘instant fashion’ company Shein, the fastest-growing retailer in the world, which is beating Amazon at its own game.
Latest articles on ecommerce
Consumer concerns about the climate crisis show no sign of abating. Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands […]
Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally. I caught up with Enda to find out more about his role. We also discussed the biggest challenges (and opportunities) for […]
When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]
Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics. I recently sat down with Joce to find out more about her role, her biggest professional achievements, and her predictions for how ecommerce will continue to evolve. Tell us about your role […]
Until recently, online shopping has never quite been able to crack the leisure element of retail. Social shopping might just change that.
As the world becomes increasingly digital, and ecommerce is often more convenient than going to the store, how should brick-and-mortar experiences be evolving?
The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Ninety-two percent of CMOs are more confident in their company’s ability to attract new online customers than they were before the pandemic began, according to research from Econsultancy and SAP’s Retail Trends Playbook. This figure is perhaps unsurprising, given that online represented 29.2% of retail spending in the UK in 2021 – up 10 percentage […]
Leadfamly’s CEO shares some key takeaways from recent research into the impact of game mechanics in marketing.
According to a 2018 survey by Forrester, 68% of US consumers say that their social values shape their shopping choices. But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action. The majority of consumers will put other attributes such as value or convenience before a brand’s […]
Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. But how can brands best compete in this space? I recently sat down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to hear his thoughts on all things social commerce, and […]
From Walmart to Pets at Home.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
The eye and ear-care retail chain used search data to create a content library which was continually updated in line with customers’ changing health concerns.
Digital agency Evoluted’s challenger brand drove rapid growth through innovative use of the DVLA database and customised recommendations.
The yoga supplies brand partnered with digital agency Venture Stream to overhaul its digital platform and increased visitors, sales and organic search visibility.
What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
How performance marketing works, what affiliate relationships are and the associated cost models.
Discover the basics of CRO and the challenges of doing CRO effectively.
Discover what good optimisation is, the types of data that can be used and how it can be used.
Why test design needs to be aligned with customer profiles and how to segment for testing.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Learn the purpose and value of qualitative data for CRO and the different tactics.
Seven steps to checkout success, from minimising distractions to building trust.
Critical steps we can take to navigate the complexity of omnichannel.
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
Learn how to select target segments based on relevance using both classic and digital methods.
Discover ecommerce statistics with the ISD
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.