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Ecommerce: Third-Party Marketplaces for Retailers

Ecommerce: Third-Party Marketplaces for Retailers

1. Introduction In the space of 20 years, Amazon has grown into a $200bn company[1], selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets.[2] It is estimated to have accounted for a third of all UK spend online in […]

ecommerce internet statistics database

Looking for ecommerce statistics and market data?

Browse, save and export hundreds of ecommerce statistics and charts collated in Econsultancy’s Internet Statistics Database, from average order values and fulfilment, to shopping cart abandonment. Constantly updated to reflect the latest findings.

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ecommerce internet statistics database

Ecommerce Performance Benchmarks

Search and compare against hundreds of ecommerce performance metrics, from completion checkout rate to average shopper spend, with Econsultancy’s Performance Benchmarks tool.

From the Blog

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Five keys to high-velocity, consistent A/B testing

Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]

B2B conversion rate optimisation: Where to start

In B2B selling, the customer experience will always be king.

According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates. 

So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?

Six ways CROs botch their statistics

Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.

For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.

What does Conversion Rate Optimization mean for marketers in 2018?

Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.

Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.

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