This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
1. Introduction In the space of 20 years, Amazon has grown into a $200bn company[1], selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets.[2] It is estimated to have accounted for a third of all UK spend online in […]
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018. By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]
1. Introduction By the end of 2019, there will be close to 1.92 billion online buyers, representing around 25% of the world’s population shopping online. This figure is rapidly rising and is expected to reach 2.14 billion people in 2021.[1] With more people shopping online, every company should be considering their ecommerce business. The ecommerce […]
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader.
Amongst the Econsultancy blog team, we’ve been choosing some of our favourite ecommerce sites.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
How will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for groceries, as well as bulk-buying food and household items.
From meal ingredients to craft kits, beauty products to coffee beans, there’s a subscription box for almost everything.
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors.
The evolving nature of ecommerce means there’s a continuous set of new trends, technology (and terminology) to get to grips with.
In this revised and updated beginner’s guide I’ll be answering the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
The content for this briefing has been reproduced from Econsultancy’s Ecommerce Best Practice Guide.
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
Sushi restaurant YO’s website integrations with Deliveroo, Just Eat and DesignMyNight enabled customers to more easily book seats in advance, as well as order to collect, achieving a 64% increase in pageviews, a 43% increase in pages per session and a 17% decrease in bounce rate.
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
How performance marketing works, what affiliate relationships are and the associated cost models.
Discover the basics of CRO and the challenges of doing CRO effectively.
Discover what good optimisation is, the types of data that can be used and how it can be used.
Why test design needs to be aligned with customer profiles and how to segment for testing.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Learn the purpose and value of qualitative data for CRO and the different tactics.
Seven steps to checkout success, from minimising distractions to building trust.
Critical steps we can take to navigate the complexity of omnichannel.
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
Learn how to select target segments based on relevance using both classic and digital methods.
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
There is rarely a facet within an industry that hasn’t been touched by technology. The retail industry is no exception when it comes to taking advantage of technology. In fact, successful businesses are setting the bar by implementing technologies such as artificial intelligence (AI), chatbots, and voice assistants into their operations. The reasons vary, but […]
Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis.
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.