This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018. By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
During the COVID-19 pandemic, consumer expectations rose quickly: an October 2020 survey by Talkdesk found that 58% of consumers said their service expectations are higher today than they were a year ago. Buying habits bear it out, too: 65% of consumers give buying preference to companies that offer quick and easy online transactions as part […]
The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth declined as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures that […]
From logistics to sales and marketing, automation has the ability to transform ecommerce. And although tech companies such as Ocado Solutions have been pioneers of automation, last-mile delivery is still one area yet to be disrupted. Could autonomous vehicles be the next innovation in the industry? According to a 2021 report from Verified Market Research, […]
Every session on your ecommerce site or app is combustible. Friction from any number of factors – from webpage performance to poor navigation, bugs, and irrelevant offers – can derail a transaction and erode brand loyalty. Standard conversion and abandonment metrics are all useful for establishing a baseline, but they only tell you what your […]
Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]
January 26th, 2022 | 3:00pm GMT | 10:00am EST
The learning curve in ecommerce is set to continue in 2022. New customers, new competition and new technology abound, with pandemic uncertainty still front of mind. Key for retailers will be navigating supply chain issues, and weathering the impact of any new Covid restrictions by forging strong customer relationships across digital channels. Ultimately, the task […]
Eva Verhaak, VP of Marketing and Business Development EMEA at Funko, and their partner agency Space & Time discuss the challenges of launching a new D2C site in Europe and how they are acquiring new Funko customers.
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it. A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]
In this revised and updated beginner’s guide I’ll be answering the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
The content for this briefing has been reproduced from Econsultancy’s Ecommerce Best Practice Guide.
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
The eye and ear-care retail chain used search data to create a content library which was continually updated in line with customers’ changing health concerns.
Digital agency Evoluted’s challenger brand drove rapid growth through innovative use of the DVLA database and customised recommendations.
The yoga supplies brand partnered with digital agency Venture Stream to overhaul its digital platform and increased visitors, sales and organic search visibility.
What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
How performance marketing works, what affiliate relationships are and the associated cost models.
Discover the basics of CRO and the challenges of doing CRO effectively.
Discover what good optimisation is, the types of data that can be used and how it can be used.
Why test design needs to be aligned with customer profiles and how to segment for testing.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Learn the purpose and value of qualitative data for CRO and the different tactics.
Seven steps to checkout success, from minimising distractions to building trust.
Critical steps we can take to navigate the complexity of omnichannel.
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
Learn how to select target segments based on relevance using both classic and digital methods.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.
