Visual Search: A Guide for Marketers
1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
Six ways CROs botch their statistics
Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.
For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.
‘Marginal gains’ is dead. Long live strategic marketing.
“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins.
The “marginal gains” philosophy is most closely associated with Dave Brailsford, the MBA-holding cycling coach who was inspired by the post-war Japanese practice of Kaizen. Brailsford credits the striking successes of British cyclists over the past decade to the marginal gains strategy that he and others instilled in the organisation.
The best digital marketing stats we’ve seen this week
Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.
The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.
How machine learning can improve conversion rate & optimise performance
84 Per cent of marketing organisations are using machine learning, according to industry sources.
One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s easy to see why, considering the value machine learning can add to the performance optimisation process.
A day in the life of… a conversion optimisation lead
Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).
Laura Robinson is conversion optimisation lead at growth hacking agency TrueUp. Let’s spend a day in her life.
Why online shoppers abandon their baskets and how to stop them
Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.
How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.
Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?
Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.
This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.
Why the butterfly effect is killing the conversion optimisation industry
I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.
My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation industry is really, really messed up.
Email optimisation campaign leads to 222% rise in TV subscriptions
German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
Bamford boosts conversion rate by 24% with homepage redesign
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
How startup SOMNOS drove a six-figure funding campaign through influencer marketing
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
Digital Shift Webinar
Keep track of the key developments in digital technology and marketing.
Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.
Next Digital Shift: October 18th, 2018.
Five questions to ask when selecting AI ecommerce tools
When asked about artificial intelligence in the eCommerce industry, most people bring up Amazon as a prime example.
The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about Amazon, digital ad formats, mobile sales, and much more.
Papier, the stationery brand using partnerships, content marketing & events
Perhaps more associated with cheap and cheerful thank you cards – stationery isn’t exactly the sexiest of products.
The market seems to have gone through something of a resurgence in recent years, however, partly thanks to a swathe of cool new brands like Papier.
B2B ecommerce in Australia & New Zealand: Challenges & opportunities in 2018
Econsultancy recently surveyed over 500 marketers across the Asia-Pacific region for its report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento.
