Ecommerce

The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO

Ecommerce Best Practice Guide

 ‌ This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.

It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Latest Research, Trends and Best Practice

Digital Transformation Monthly – February 2020

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

Digital Transformation Monthly: 2019 in Review

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

16 ways retailers can improve their approach to online returns

‌ Here are 16 ways that retailers can improve their approach to handling returns, complete with examples of how brands are putting these tips into practice.

weekly digital marketing stats

20+ stats that show how online retail is changing

 ‌ Here are 20 statistics (plus a few extras) that illustrate the most important changes taking place in online retail.

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Six impactful examples of ecommerce USP bars

In the past five years or so, a trend has emerged in ecommerce website design where a brand will showcase their USP on their website in a visually eye-catching and accessible way. This most often makes an appearance in a dedicated bar on a brand’s homepage (usually at the top, but not always) known as a ‘USP bar’.

Articles on ecommerce

A 7-point survival guide to ecommerce strategy in 2020

The UK is the world’s third largest ecommerce market behind China and the US, accounting for $101bn in 2019 alone. But Amazon holds almost 40% of the European market and more credit card details than any other company on earth which makes their data and shopper-led approach more personalised and tailored than the rest. Therefore, […]

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Eight ways hotels can increase direct bookings

Online travel agents (OTAs) make it easier for travelers to find and book places to stay, and now account for over half of gross bookings at US hotels and lodging providers such as hostels and bed and breakfasts.

The best digital marketing stats we've seen this week

The best digital marketing stats we’ve seen this week

This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues. Before we get going, make sure to take a look at our Internet Statistics Database for additional insights into a plethora of marketing topics. FMCG has been identified as the highest paid sector in […]

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Fast Track Training: Ecommerce & Online Merchandising

This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.

1-day course | various dates | London

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