1. Introduction In the space of 20 years, Amazon has grown into a $200bn company, selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets. It is estimated to have accounted for a third of all UK spend online in […]
Ecommerce Best Practice Guide
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
Ecommerce trends in 2021: What do the experts predict?
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures.
But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]
1. Introduction By the end of 2019, there will be close to 1.92 billion online buyers, representing around 25% of the world’s population shopping online. This figure is rapidly rising and is expected to reach 2.14 billion people in 2021. With more people shopping online, every company should be considering their ecommerce business. The ecommerce […]
Latest on coronavirus & ecommerce
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Direct to consumer
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
Sushi restaurant YO’s website integrations with Deliveroo, Just Eat and DesignMyNight enabled customers to more easily book seats in advance, as well as order to collect, achieving a 64% increase in pageviews, a 43% increase in pages per session and a 17% decrease in bounce rate.
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
What ecommerce is and key considerations for providing an effective online selling platform.
Why digital teams need to understand and improve on-site conversion funnels.
How performance marketing works, what affiliate relationships are and the associated cost models.
Discover the basics of CRO and the challenges of doing CRO effectively.
Discover what good optimisation is, the types of data that can be used and how it can be used.
Why test design needs to be aligned with customer profiles and how to segment for testing.
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
Learn the purpose and value of qualitative data for CRO and the different tactics.
Seven steps to checkout success, from minimising distractions to building trust.
Critical steps we can take to navigate the complexity of omnichannel.
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
Learn how to select target segments based on relevance using both classic and digital methods.
Liam Patterson is the CEO and Founder of Google Shopping platform Bidnamic. We caught up with Liam to find out more about his role, and how Covid-19 has impacted both his company and the wider retail sector.
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
Mike Austin, CEO & co-founder at Fresh Relevance, offers some tips for connecting the dots between teams to create an effective customer experience in ecommerce.
Discover ecommerce statistics with the ISD
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.