Latest Research, Trends and Best Practice
1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins.
The “marginal gains” philosophy is most closely associated with Dave Brailsford, the MBA-holding cycling coach who was inspired by the post-war Japanese practice of Kaizen. Brailsford credits the striking successes of British cyclists over the past decade to the marginal gains strategy that he and others instilled in the organisation.
Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.
The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.
84 Per cent of marketing organisations are using machine learning, according to industry sources.
One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s easy to see why, considering the value machine learning can add to the performance optimisation process.
Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.
How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.
Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.
This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.
I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.
My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation industry is really, really messed up.
We’ve already covered Mobile SEO in our ask the experts series, and now we move on to CRO (conversion rate optimisation).
We asked our chosen experts the following questions. Click on one if you want to jump straight to it.
If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.
German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
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Next Digital Shift: October 18th, 2018.
From the Blog
Econsultancy recently surveyed over 500 marketers across the Asia-Pacific region for its report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento.
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here).
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.