Ecommerce Best Practice Guide
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
Digital Transformation Monthly – February 2020
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
20+ stats that show how online retail is changing
Here are 20 statistics (plus a few extras) that illustrate the most important changes taking place in online retail.
2 Min
Ecommerce Fundamentals
What ecommerce is and key considerations for providing an effective online selling platform.
2 Min
Ecommerce Optimisation
Why digital teams need to understand and improve on-site conversion funnels.
2 Min
Performance and Affiliate Marketing
How performance marketing works, what affiliate relationships are and the associated cost models.
2 Min
What is Conversion Rate Optimisation (CRO)?
Discover the basics of CRO and the challenges of doing CRO effectively.
3 Min
CRO: Analysing and Optimising Customer Journeys
Discover what good optimisation is, the types of data that can be used and how it can be used.
2 Min
Segmenting Customers to Improve Optimisation
Why test design needs to be aligned with customer profiles and how to segment for testing.
2 Min
CRO: Dealing with Cart Abandonment
Why optimising the checkout funnel is critical and techniques to reduce abandonment.
3 Min
Utilising Customer Feedback in CRO
Learn the purpose and value of qualitative data for CRO and the different tactics.
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3 Min
Ecommerce Checkout Success
Seven steps to checkout success, from minimising distractions to building trust.
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2 Min
Omnichannel Path to Purchase
Critical steps we can take to navigate the complexity of omnichannel.
24 Min
Ecommerce
Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.
15 Min
Segmentation and Targeting
Learn how to select target segments based on relevance using both classic and digital methods.
16 ways retailers can improve their approach to online returns
Here are 16 ways that retailers can improve their approach to handling returns, complete with examples of how brands are putting these tips into practice.
How is coronavirus impacting the retail industry?
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and (in some cases) meet the increase in ecommerce demand.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Discovering the value of CRO: how to set up best-in-class capabilities
The impact of Conversion Rate Optimisation (CRO) continues to be misunderstood, and its value severely underestimated.
Ecommerce trends in 2020: What do the experts predict?
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader.
How Glossier sets the bar for social proof in ecommerce
Ratings and reviews are a hugely important tool for brands of all kinds.
Four factors behind the success of Stitch Fix
Stitch Fix is an online personal styling service that sends a curated selection of clothing and accessories to customers, using a mix of machine learning and human selection.
Four ways brands can incorporate customer feedback into their marketing and CX
The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands they love (and hate), providing them with more choice and convenience, and giving them a means of quickly and easily sharing their opinions.
Four DTC brands investing in traditional marketing campaigns
Direct-to-consumer brands typically focus on digital marketing in order to grow, utilising paid search and social media to target and engage online consumers.
How eight ecommerce websites make product recommendations on the ‘add to basket’ page
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
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Six impactful examples of ecommerce USP bars
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Alphafly made me realise I now think of Nike as a direct-to-consumer brand
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
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The best digital marketing stats we’ve seen this week
We’re moving on into February with another great round-up of digital marketing statistics for your Friday afternoon.
Why ‘buy now, pay later’ services are booming in ecommerce
According to a recent PYMNTS study, 86% of US consumers are interested in new commerce experiences that can save them money and offer flexibility or convenience.
Retailers must cut the gimmicks to thrive in the era of ecommerce
Shopping is a multi-sensory experience. In this regard, the ‘real world’ trumps ecommerce.
How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX
Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
The best digital marketing stats we’ve seen this week
We’ve reached the end of January – hooray!
Six impactful examples of ecommerce USP bars
In the past five years or so, a trend has emerged in ecommerce website design where a brand will showcase their USP on their website in a visually eye-catching and accessible way. This most often makes an appearance in a dedicated bar on a brand’s homepage (usually at the top, but not always) known as a ‘USP bar’.
Grand Prix Events doubles conversion rate with streamlined ecommerce site
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
Krispy Kreme boosts online conversions by 90% with redesigned site
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
Real-time email personalisation campaign delivers 44% sales boost for Mobiles.co.uk
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Fast Track Training: Ecommerce & Online Merchandising
This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.
1-day course | various dates | London