Ecommerce

The latest ecommerce best practice, case studies, trends, training and more. From product pages and payments to CRO

Ecommerce Best Practice Guide Packshot

Ecommerce Best Practice Guide

 ‌ This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.

It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Essential reports

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

Paper cartons with a shopping cart or trolley logo on a laptop keyboard, depicts customers order things from retailer sites via the internet.

How machine learning is transforming retail both online and offline

According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018. By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.

Ecommerce Trends Report

‌ This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.

Latest articles on ecommerce

Stats roundup: Online grocery since Covid-19

The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth declined as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures that […]

Ecommerce - Econsultancy's Internet Statistics Database
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Ecommerce in 2022: What do the experts predict?

Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]

Is influencer-guided shopping the future of retail?

Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]

Ecommerce trends

The Future of Ecommerce

A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.

Webinar: Ecommerce Trends

Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.

Ecommerce Fundamentals

Five benefits of effective multichannel inventory management

The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it.  A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]

Returns

Amazon

Microlearning

24 Min
Ecommerce

Ecommerce

Learn the key components of ecommerce and the competencies needed for it to be successful. As well as online merchandising principles and the optimisation tactics you can put into practice.

Econsultancy
15 Min

Segmentation and Targeting

Learn how to select target segments based on relevance using both classic and digital methods.

Econsultancy

Reports

Ecommerce - Econsultancy's Internet Statistics Database

Discover ecommerce statistics with the ISD

Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.

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