1. Executive Summary and Highlights The 10th annual Optimization Report (previously the Conversion Rate Optimization Report), produced by Econsultancy in partnership with RedEye Optimisation, explores the key requirements for success, including organizational setup and culture, the use of metrics, and the most effective approach to testing and experimentation. The report is based on a survey […]
Latest Research, Trends and Best Practice
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]
1. Executive Summary The Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers report, produced by Econsultancy in collaboration with Dentsu Aegis Network, is based on a survey of over 3,000 young consumers within Southeast Asia about their commerce habits. Defined as individuals born between now and 1995, the research looks at their buying […]
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Rufus Leonard helps define The Gym Group’s brand strategy in a crowded market and launch a new membership offering.
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
Somo boosts visits to key pages, including Quote My Audi, used cars and model pages, in a site redesign for the carmaker.
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From the Blog
It’s stat time – surely the greatest time of the week.
It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard.
The short answer is that the global average is between 1-3%.
In B2B selling, the customer experience will always be king.
According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates.
So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?
Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.
For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.
Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.
Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.
Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.
Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.
Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.
Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude.