So after reading through a whopping 400+ entries – the equivalent of about four novels of text – we have decided upon a shortlist for our Innovation Awards. 

All entries were judged during the first phase by Econsultancy’s internal staff (myself, CEO Ashley Friedlein, Research Director Linus Gregoriadis, and analyst Jake Hird). The next phase of judging will take place over the next week. For this we’re inviting our esteemed panel of judges to cast their eyes over the shortlisted entries.

The judges work at firms such as Honda, The Guardian,, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke. On top of that we have various internet ninjas primed for action, including Avinash Kaushik, Jeremiah Owyang, Sidharth Rao and Dr. Dave Chaffey.

There have been some really fantastic things going on in digital in
the past year or so, and we believe that the shortlist represents real innovation in our industry. Well done to all who have been shortlisted, and
commiserations to the others who just missed out (some by the very tiniest sliver).

We’ll announce the winners on 9 December – next Wednesday.

Here’s the shortlist in full:

Innovation in Affiliate Marketing

    * eBay Partner Network
    * Skimlinks
    * V A C Media
    * Webgains iSense Site Seeker

Innovation in B2B Digital Marketing

    * 3M
    * Essence
    * IBM
    * Velocity

Innovation in E-commerce

    * 10CMS
    * NEOVIA Financial Plc
    * PrismaStar
    * UpClick

Innovation in Email Marketing

    * BSkyB
    * Littlewoods Direct
    * optivo
    * Silverpop

Innovation in Lead Generation Online

    * 3M
    * CACI
    * European Directories and Skype

Innovation in Mobile Marketing

    * Absolute Radio
    * Incentivated
    * KODIME Ltd
    * Marvellous Ideas Ltd
    * RS Components

Innovation in Multichannel Marketing

    * DSB Danish Railways/Wunderman/Agillic
    * first direct
    * Newey & Eyre
    * Toyota/PeopleGroup/Agillic

Innovation in Online Customer Service

    * Barclaycard
    * BT
    * CACI
    * Jam (i-level) and Renault

Innovation in Online Marketing Research or Customer Insight

    * Confirmit
    * FlyResearch
    * InSites Consulting UK
    * Riverford Organic
    * Somatica Digital

Innovation in Online PR

    * 10 Yetis Public Relations Ltd
    * first direct
    * Jam (i-level) and Absolute
    * Newsforce, Inc.

Innovation in Paid Search/PPC

    * iCrossing and Ann Summers
    * Jellyfish
    * MakeMeTop
    * Summit Media and Comet
    * TradeDoubler: td Search
    * VCCP Search / MTV

Innovation in Rich Media and Video

    * Dolphin E-Marketing Ltd
    * Essence
    * Moonshine Media
    * NetConstruct Ltd

Innovation in SEO/Natural Search

    * Latitude
    * Majestic-12 LTD (
    * Stickyeyes
    * We Are Vi Ltd

Innovation in Social Media

    * agency:2 The Social Media Agency
    * Brandwatch
    * Channel 4
    * Converseon
    * Independents United
    * Storm Ideas
    * Virgin Atlantic Airways

Innovation in User Experience

    * Enhanced Editions Ltd
    * Logica Pvt. Ltd. India
    * MixMatchMe

Innovation in Web Analytics and Optimization

    * Fresh Egg
    * Kampyle
    * Speed-Trap
    * Wingify

Innovation in Web Content Management

    * Aqueduct & Poke
    * Box UK
    * Capita National Strategies
    * Squiz

Most Innovative Digital Agency

    * Essence
    * Propellernet
    * Quirk eMarketing
    * Redweb
    * uniquedigital

Most Innovative Digital Marketing Team

    * eSpares
    * iShares
    * PhotoBox Limited

Most Innovative Online Advertising Campaign

    * Adconion UK Ltd.
    * first direct
    * Republic
    * Tangent One

Most Innovative New Technology

    * Canoodle Limited
    * IBM
    * ipadio
    * Majestic-12 LTD (
    * the Rubicon Project
    * TruEffect

Best of luck to all concerned!