Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce.
At a posh do at the Grosvenor House Hotel, Park Lane, compere Dara O’Briain announced the winners, which included brands like Barclays, ASOS and Auto Trader.
Here’s the list of winners in full…
Industry
Automotive
Winner: Auto Trader.co.uk: New Car Drop.
Highly commended: HookLogic, Launch of high-performing advertising opportunities for car dealers.
B2B (Sponsored by Chillicow)
Winner: OgilvyOne, The Gnome Experiment.
Highly commended: Berwin Leighton Paisner, Do Amazing Things – Winning the war for talent.
Charity & Not for profit (Sponsored by Audience2Media)
Winner:: 3 Sided Cube, Hurricane App.
Consumer products & services (Sponsored by Dynmark)
Winner:: Mischief PR, The Tweet Shop.
Financial Services
Winner: City Index, The Trading Academy.
Media & Entertainment (Sponsored by Intent HQ)
Winner: The Project Factory and Tiger Aspect Productions, The Great British Property Scandal.
Retail (Sponsored by Exact Target)
Winner: Fast Web Media, FWM weatherFIT.
Highly commended: Argos, The Multichannel Retailer.
Travel & Leisure (Sponsored by Sojern)
Winner: Drawbridge, Desktop-to-mobile retargeting campaign.
Platform
Ad Campaign
Winner: AOL UK and Gravity Road, Conversations Start Here.
Customer & User Experiences
Winner: Barclays, PingIt
Highly commended: ASDA, The ASDA App.
Email Marketing
Winner: RS Components, Making email an essential part of our marketing mix.
Mobile Marketing
Winner: McCann New York, The 2013 IKEA Catalog App.
Multichannel Marketing (Sponsored by The Exchange Lab)
Winner: RS Components, Open-source Arduino starter kit launch.
Performance Marketing
Winner: Havas Media, East Coast: Real time pricing project.
Rich Media & Video (Sponsored by TubeMogul)
Winner: Carat, Bodyform Responds: The Truth.
Search Marketing
Winner: iCrossing UK, Delivering revenue through non-brand search.
Social Media
Winner: ASOS, Interactive Twitter.
Web Analytics & Optimisation
Winner: Greenlight, A consumer segmentation approach to paid search campaign planning.
Special
Rising Star
Winner: Tom Wright, Head of Performance Trading, GDM Digital.
Innovative New Technology (Sponsored by Peer 1 Hosting)
Winner: Fast Web Media, FWM weatherFIT.
Grand Prix
Winner: Barclays, PingIt.
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