Welcome to the JUMP blog. If you’ve made it this far we assume you know a little about the JUMP event this October. Perhaps you’ve followed a QR code, been directed here via a vanity search on Google, received a rather exciting bit of post, followed a link on twitter or simply been recommended by a friend. However you found us – we’re glad you’re here.

JUMP is a cross-industry series of research reports and a conference (13 October 2010, London, UK) for senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines.

JUMP is brought to you by the team at
Econsultancy, and is supported by partners such as the Direct
Marketing Association
(DMA), Institute of
Sales Promotion
(ISP), Incorporated Society of British Advertisers (ISBA),
The Marketing
Society
and Public Relations Consultants Association (PRCA) and the Association of Online Publishers (AOP).

JUMP stands for
‘Joined-Up Marketing & PR’ and the conference in October will bring together over 1,000 of the UK’s
leading digital and offline marketers, brands and communications experts to
debate how best to integrate online and offline channels, how to
manage teams, agencies and creatives, and what technologies to employ to help
merge data, measurement and optimisation.

Delegates will learn from marketers who
have led pioneering cross-channel marketing campaigns for brands including Argos, Confused.com, Dunhumby, eHarmony and first direct, along with CMOs who will share their practical
insight and experience in managing the organizational transformation required.

Econsultancy Editor-in-Chief Chris Lake
says, “The shift towards multichannel is as necessary as it is irreversible.
Customers are rightfully demanding great service whether they are in a store,
on the phone or browsing a website. The customer experience straddles online
and offline, and it is the company’s job to make sure this works
seamlessly”. 

Econsultancy, widely regarded as an
authority in digital marketing, has itself taken a bold step into the multichannel
world by launching a print magazine and creating an iPad app to support the event.

JUMP’s Diamond sponsors include Autonomy,
ExactTarget, Foviance, Neolane and SapientNitro.