Learning and Development Professionals’ Hub

Explore advice, resources and insight tailored specifically to help learning and development professionals to foster the knowledge, skills and mindset required of today’s marketers

Implementing L&D strategy for marketing: three big challenges for organisations

As Econsultancy’s ‘How Marketers Learn’ report found, top-performing organisations are nearly twice as likely to be making significant investment in digital skills and education as their mainstream peers.

So, what’s preventing some organisations from providing the learning and development opportunities that marketers need? Here are a few key takeaways from the report.

66% of high performing businesses make training and learning resources their primary approach to adding skills and capabilities

What’s the secret of great training? Time.

What’s the most important ingredient in a successful training programme? And by successful, I mean training that actually results in learning that embeds new skills and behaviours. Obviously, the right trainer is critical, as is an appropriate learning environment and relevant and engaging course content. But I’d say that the most important element is the […]

A day in the life of… head of HR at digital agency Threepipe

If you’re looking for fresh opportunities yourself, don’t forget to check out the Econsultancy jobs board. Econsultancy: Please describe your job: What do you do? Loveday Langton: I work with the senior leadership team to set the people agenda at Threepipe. I joined the team recently after a period of rapid growth at Threepipe, to […]

Latest Research

How Marketers Learn

1. Introduction Rapid changes in customer behaviour and digital markets have forced many organisations to rethink the structure of their marketing teams. They want to take advantage of new tools and build the capabilities and tools that are available to the modern marketer. In response to these changes, Econsultancy conducts ongoing research to identify a […]

The Future of HR in the Digital Age

The Future of HR in the Digital Age

1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]

76% of marketers working for high performing businesses have access to the information sources they need to understand market trends, identify best practices and get ‘how-to’ instructions.

Learning and Development Case Studies

Econsultancy client case study: fashion retailer

Transforming a global fashion retailer’s craft marketing skills

The Challenge Our client is a leading fashion retailer with a footprint in US, Europe and Asia. They have a proven track record in developing talent with Leadership Development and Digital Excellence programmes well established. The challenge was to extend this offering to accelerate capability in modern marketing craft skills with a diverse group of […]

Econsultancy client case study

Helping a global manufacturer raise the digital bar with an online academy

The Challenge Our client has built a global reputation delivering innovative solutions to age-old problems across a range of household categories. Our mission was to accelerate their global commercial teams’ digital capabilities by building skills and confidence to think and act digitally with agency partners, retail partners and consumers. The programe needed to be deployed […]

Helping a Fortune 500 pharma company identify its biggest skills gaps

The Challenge A Fortune 500 pharmaceutical company needed to identify its marketing capability gaps from across 50 markets, to build a scalable and global learning programme designed to establish the organisation as the indisputable industry leader in customer experience. What We Did We launched a customised Digital Skills Index (DSI) to a team of over […]