In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge.
Implementing L&D strategy for marketing: three big challenges for organisations
As Econsultancy’s ‘How Marketers Learn’ report found, top-performing organisations are nearly twice as likely to be making significant investment in digital skills and education as their mainstream peers.
So, what’s preventing some organisations from providing the learning and development opportunities that marketers need? Here are a few key takeaways from the report.
Investing in a Learning Management System (LMS) for your organisation is a great way to promote internal learning and development, and make extra training opportunities available to your workforce that will be there whenever they have the desire to learn.
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption.
66% of high performing businesses make training and learning resources their primary approach to adding skills and capabilities
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry.
What’s the most important ingredient in a successful training programme? And by successful, I mean training that actually results in learning that embeds new skills and behaviours. Obviously, the right trainer is critical, as is an appropriate learning environment and relevant and engaging course content. But I’d say that the most important element is the […]
If you’re looking for fresh opportunities yourself, don’t forget to check out the Econsultancy jobs board. Econsultancy: Please describe your job: What do you do? Loveday Langton: I work with the senior leadership team to set the people agenda at Threepipe. I joined the team recently after a period of rapid growth at Threepipe, to […]
1. Introduction Rapid changes in customer behaviour and digital markets have forced many organisations to rethink the structure of their marketing teams. They want to take advantage of new tools and build the capabilities and tools that are available to the modern marketer. In response to these changes, Econsultancy conducts ongoing research to identify a […]
Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]
1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]
76% of marketers working for high performing businesses have access to the information sources they need to understand market trends, identify best practices and get ‘how-to’ instructions.
Learning and Development Case Studies
The Challenge Our client is a leading fashion retailer with a footprint in US, Europe and Asia. They have a proven track record in developing talent with Leadership Development and Digital Excellence programmes well established. The challenge was to extend this offering to accelerate capability in modern marketing craft skills with a diverse group of […]
The Challenge Our client has built a global reputation delivering innovative solutions to age-old problems across a range of household categories. Our mission was to accelerate their global commercial teams’ digital capabilities by building skills and confidence to think and act digitally with agency partners, retail partners and consumers. The programe needed to be deployed […]
The Challenge A Fortune 500 pharmaceutical company needed to identify its marketing capability gaps from across 50 markets, to build a scalable and global learning programme designed to establish the organisation as the indisputable industry leader in customer experience. What We Did We launched a customised Digital Skills Index (DSI) to a team of over […]