Farfetch CMO Gareth Jones on the state of luxury fashion in 2020 and beyond
Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online strategy.
Riding the Ecommerce Wave
Analysis of key moments from this year’s sessions, investigating how digital marketers and ecommerce professionals can make the most of the ecommerce boom.
Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa)
At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.
Aldo’s experience chief on testing & improving the omnichannel retail service model
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach
Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers.
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
How does the ecommerce experience in China differ from the west?
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
Unilever’s Global VP of Ecommerce: “the channel shift is here to stay”
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
inRiver and Ethan Allen on the rise of social shopping, UGC and AR
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google
Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend.
Why helpful site search has become table stakes for brands
Improving on-site search is vital for winning new customers and retaining them, particularly now shoppers are switching to mobile devices.
Why now is the time to reboot your customer engagement strategy
Now is the time for marketers and ecommerce professionals to pause their ad hoc activity and reboot customer engagement using content personalisation, Sitecore’s Charles Bell advised Econsultancy Live delegates.
Email has been pivotal in 2020 but relevance is still key to engagement
The email channel has been a saviour for many brands during the Covid-19 pandemic, despite its demise being predicted for many years. But to remain effective, brands must organise their data effectively to personalise communication with customers.
How wellness platform Urban is succeeding with personalisation
The booking platform is harnessing data and technology to send individual customers the right message at the right time – and is seeing results.
Digital strategy in 2021 doesn’t work without clear alignment between the thinking and the doing
In a talk at Econsultancy Live this week, James Hammersley, CEO at consultancy Good Growth, described strategy as the art of allocating scarce resources to gain competitive advantage.