Econsultancy Live: Riding the Ecommerce Wave

VIRTUAL CONFERENCE |

December 1st-2nd 2020

IMRG’s James Roper on the past and the future of ecommerce

Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.

Article AI/Machine learning

CX trends: Marketers must ‘treat AI investments like any other financial move’

“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.

Article AI/Machine learning

PPC trends: ‘keywordless’ paid search and the move to automation

In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?

Article People and Skills

A day in the life of… James Keating, CMO at fintech scale-up Pleo

James Keating is CMO at Pleo, which offers smart company cards and automated expense reports. I caught up with James to find out more about his role. We also discuss Pleo’s focus on brand storytelling, what it’s like working at the fintech scale-up space, and what’s next for the company. Econsultancy: Tell me about your […]

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