This is old school debate meets Dragon’s Den in our own interactive game show. Audience members act as the CMO and they have to decide what channel to partner their social media campaign with: Email, Print, Display or TV. Four expert teams, representing each channel, battle it out to convince the audience that they can provide the best bang for their buck. 

Hosted by Econsultancy’s Editorial Director, Heather Taylor and Firebrand’s Jeremy Goldman, contestants include Gemma Craven from Social@Ogilvy, Jordan Cohen from Movable Ink, Michael Ryan Wilson from Responsys, Materne’s Jessica Elefante, Mark Pollard of Big Spaceship and more!

This is for senior marketers who want to take a different look at how social can be integrated across channels or those who are power hungry and want to decide the fate of our teams in competition.

Speaking of competitions…

We have five passes to the New York Social Media Week Global HQ worth $99 to give away! All you need to do is tell us what topics you’d like to see at Econsultancy and DMA’s Integrated Marketing Week in June and we’ll pick our five favorites on Friday, February 15 at 5pm EST! Tweet #IMW13, Facebook us or reply below with your answers! Good luck.

Interested in some other top events?

Friday, February 22, 2:30 pm: Beyond the “Like” for Lifestyle Brands

Whilst many lifestyle and luxury brands understand the importance of building a fan base, they often lack an engagement strategy that drives ongoing value from their loyal fans. Richard Jones, founder and CEO of EngageSciences will be joined by Econsultancy’s David Tradewell as well as representatives from leading brands and agencies to explain the strategies and tactics they are implementing to acquire fans, engage their followers and amplify the voice of their advocates. 

They will illustrate new approaches to web publishing that curates the best of the social web and displays it directly on branded online properties. Finally, they will discuss how content and social data that profiles the behavior of individual fans can drive impressive results across multiple marketing channels.

Wednesday, February 20, 12 pm: The Rise of the New Community Manager: A Discussion with Ford and Ogilvy on the New Brand Role

As more and more brands commit to Facebook, Twitter, and other social communities, the stakes of managing millions of fan relationships is rising. Increasingly the job of the community manager is evolving to a more complex and even senior role. Join Social@Ogilvy and hear from those in the trenches and those shaping how brands are managing fans and customer relationships. What are the new skills of the community manager? How will they fit into traditional organizations?

All week: When The Lights Went Out: An Interactive Documentary about Hurricane Sandy

A mobile based interactive event by Red on Black Productions telling the true stories of the people who experienced Sandy and how New York and the rest of the country joined forces to clean up the mess. As participants walk through the streets of New York between Social Media Week venues and into the venues themselves, they’ll hear stories from the people who experienced them as well as videos, photos and written accounts.