It’s been another busy year on the Econsultancy blog. Thanks to our wonderful and highly intelligent readers, our traffic has grown YOY, making 2012 our best year ever.
Here’s a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.
The top spot goes to: 14 fantastic scrolling websites that tell a story
This post from Chris Lake was published in April, and has consistently picked up traffic since then. Chris’s crafty tactic of adding lots of external links so that users come back and forth and clock up more page impressions has helped too 😉
An obvious one perhaps, but has worked well, helped by the fact that it was picked up by The Guardian after Susan Boyle’s #Susanalbumparty hashtag fail.
Can’t fail with a headline like this, especially if the content can match it.
As cookie law fear gripped e-commerce professionals, the posts we wrote on the topic were very popular, and attracted lots of comment.
This was a fairly straightforward news pieces (back when we did news) so I assume people wanted to know what an $18m website looked like…
People love those wacky 404 pages…
Some useful tips for increasing the reach of your content on Twitter.
Lots of good ideas for useful website features here…
Appearing on a Monday after the TV show, this was a big hit, though the 97% bounce rate indicated that people weren’t looking for digital marketing insight.
A look at the BBC’s response to the cookie law, comparing it to the approach taken by The Guardian and others.
Some excellent examples of websites using responsive design.
Linkbait? Perhaps, but some excellent infographics nonetheless.
A valuable resource for social media marketers.
Postcode issues and cookie warnings are among the things we dislike.
As the title suggests, some useful resources for creating infographics.
A nice round up from David Moth. Of course, not everyone agreed on the best campaigns.
A useful round up of the essentials for a great website.
Pinterest was a hot topic this year, and we looked for examples of how brands could best use the site. Look out for our best practice guide in the new year.
Some luxury brands haven’t quite adapted to the web, any many favour flashy design over good UX.
A further look at how brands are using Pinterest.
CEO Ashley Friedlein explains our response to the cookie law.
A look at the various ways retailers are handling the cookie law.
QR codes can be useful, when the campaign has been thought through. In the 10 examples here, it seems little thought has gone into the user experience.
An antidote to the previous post, showing how QR can be used creatively.
When contextual targeting goes wrong…