It’s been another busy year on the Econsultancy blog and, thanks to a highly intelligent and attractive readership, we managed to pass 1m monthly pageviews for the first time.
Not that it’s all about numbers, but it’s good to have someone out there reading your painstakingly crafted articles.
The bad news is that, once again, I’ve missed out on the top spot, third was the best I could manage.
So here’s a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.
The top spot goes to: 14 lousy web design trends that are making a comeback
Our Director of Content Chris Lake has repeated his top spot from last year, this time managing to enrage a bunch of design folk with a mention of HTML5. Cue a heated debate…
And the rest, by pageviews…
Mr Lake again, repeating his crafty tactic of adding lots of external links so that users come back and forth to clock up more page impressions… this time managing to enrage a bunch of design folk with a mention of HTML5. Cue a heated debate…
This round up of ready to go Google Analytics dashboards has proved to be useful for our readers.
Responsive design has been a very popular topic in 2013. This round up of examples from David Moth provided some useful inspiration.
Our CEO Ashley Friedlein’s future-gazing from January 2012: did he get it right?
The same as number three, only for reports…
Some great examples of beautiful mobile sites and apps from Chris Lake.
We gave our intern David Olshanetsky some blogging practice…
Andrew Warren Payne rounded up lots of our social media resources into one post…
In April, Ashley Friedlein presented the 12 constituents of modern marketing in this post. You can read the updated Manifesto here.
We like to present useful stats and resources for readers, and this from David Moth has been a popular one.
After publishing the first list of custom reports, I received loads of other great suggestions, so compiled a second post with them. Why ditch a winning formula?
Our ‘most English of analysts’ Andrew Warren-Payne (see here) has been a valuable contributer to the blog over the past year.
A round up of some lovely UX effects from Chris Lake.
I wonder where David Moth got the idea for this?
From Chris Lake. Does what it says on the tin.
Some useful B2B case studies and stats from David Moth.
Ben Davis gathers the best of our recent email marketing blog posts, reports and other resources.
Need a responsive WordPress theme? Look no further…
Ben Davis compiles some great examples of digital campaigns suggest by nominees for our Digitals awards.
Google surprised us with this algorithm update back in September, and this is the reaction to it.
Hard to beat the Nokia cock up…
David Moth looks at the sports brands social strategy across the ‘major’ social platforms.
A look at the essential and desirable features for your product pages.
David Moth with another round up of resonsive design inspiration from retailers.
A note on lists…
The more observant reader will no doubt notice the dominance of list posts within this list of posts. 22 of the 25 in fact. And the Marketing Manifesto is effectively a list, so that’s 23.
Some people do like to diss the list (or ‘listicles’) but the plain fact is that they work well.
The reason we use lists is to make this content more appealing to people. It can make it easier to digest, and provide a way to quickly get up to speed on a given subject, and it makes the article that bit more shareable.
Formatting is very important online and I still believe long form content can work well. However, huge swathes of text with giant paragraphs, little formatting and no images would be enough to make most readers bail.
Not all of our posts are lists, but the fact that the 25 most popular posts are kind of proves the value.