Here’s the top 25..
James Carson wins this year, with 24 ingredients for a delicious content strategy, an excellent and very detailed post. It also features James’ content burger.
- Helene Hall takes the second spot with this post on defining digital marketing strategy, featuring a chart which demonstrates the process and metrics you can use for measuring performance and which channels work best for specific goals.
- A very useful post on the five golden rules of responsive design by Dan Scott from TH_NK.
- The M&S website redesign didn’t go entirely to plan. Here, Kathryn McDonnell from whatusersdo demonstrates a few of the problem areas with the help of some user testing.
- Everybody hates no reply email addresses, but companies will insist on using them. Here, Michael Linthorst gives five reasons why they should stop this. Right now.
- Long term contributor Paul Rouke makes the list with a detailed look at the persuasive elements used to great effect by Booking.com.
- Creator of last year’s top post Parry Malm with his email marketing predictions for 2014.
- Jo Hill with some great advice on where to begin with your digital strategy.
- David Skerrett with an excellent A to Z of mobile marketing trends.
- It’s Parry Malm again, this time explaining why Custom Audience targeting proves that email has won the internet.
- Henry Elliss makes this year’s list with: The dirty secrets of clickbait. This post will blow your mind!
- Some useful tips for small businesses using AdWords from Nick Whitmore.
- Kelvin Newman with some great questions to ask candidates for search marketing jobs.
- A look at the criteria Google uses to judge quality content from Marcus Tober.
- Kumail Humani with 19 technical SEO considerations.
- Tim Roe looks at recent Gmail changes: Gmail offers unsubscribe link and the world of email marketing comes to an end.
- Jeff Rajeck has written some excellent posts on Facebook marketing this year. Here’s one: Shhh… Three Facebook marketing secrets
- Matt Hardy argues that mobile first isn’t necessarily the best approach.
- A detailed look at Booking.com’s use of persuasion on its product pages from Paul Rouke.
Dan Brotzel with some useful examples of interesting content produced by ‘boring’ businesses.
- James Gurd with part three of his excellent guide to information architecture in ecommerce.
- Sam Silverwood-Cope looks at Tesco’s SEO strategy.
- Matthew Redford explains how to build your own price comparison API in 30 minutes with no code.
- Josh Hayman looks at using quizzes for marketing.
- Another excellent post from Jeff Rajeck: Facebook vs. LinkedIn: which is better for B2B marketing?
Once again, thanks to all our contributors for their efforts over the year.