1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
1. Foreword by Adobe John WattonSenior Director, MarketingAdobe The battleground for customer loyalty has moved from the tangible to the intangible. From products and services to experiences and ease of access. It’s why Spotify has become more than a streaming service, why Swisscom offers a digital experience that adapts to customers in real time, and […]
1. Introduction While at Bain, Deepinder Goyal and Pankaj Chaddah realized that the long queues at the office cafeteria was because menus were only available for browsing at the point of order. Their solution was simple: they scanned the menu cards and uploaded the images to the company intranet. The modest gesture – done partly […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
