Quick Guide to Customer Journey Mapping
This quick guide provides the business case for customer journey mapping, setting out six stages for teams to follow and outlining other considerations such as marketing automation and pitfalls to avoid.
Econsultancy
Quick Guide to Social Media Strategy
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.
Quick Guide to the Fundamentals of Marketing Measurement and Analytics
This quick guide covers the best practice principles to keep in mind when formulating a marketing measurement strategy, including a look at how to employ more advanced measurement capabilities.
Social Media Platforms Trends Report
A comprehensive summary of the most important trends in social media, including platform innovations and new entrants marketers need to be aware of.
Quick Guide to Email Marketing
This quick guide provides a starting point for marketers looking to master the art of email, covering aims and goal setting through to segmentation and creative.
The Present and Future of Retail Marketing
This study, produced by Econsultancy in collaboration with Tealium, examines how retailers have been performing during an extremely challenging economic environment and how their approach to data management will be central to their future evolution.
2021 Marketing Operations Report: MOPS Increases the Impact of Marketing
This report, produced by Econsultany in association with Sojourn Solutions, is for companies that want to understand the impact of MOPS and those that seek to mature or expand their MOPS functions.
Quick Guide to Content Strategy
This quick guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
Quick Guide to Ecommerce
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
Quick Guide to Storytelling for Marketers
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
The Present and Future of Financial Services Marketing
Produced by Econsultancy in collaboration with Tealium, this study examines how retailers have been performing during an extremely challenging economic environment and role technology plays, both now and in their future plans.