The Challenge Our client is one of the world’s most renowned and admired consumer electronics companies. They have a highly developed and mature capability in delivering the optimal off-line path to purchase. The challenge was to extend this capability for UK commercial teams to the omnichannel path to purchase. This required commercial teams to understand […]
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From digital skills assessments and in-company training workshops, to customised blended learning academies, we have helped some of the world’s leading brands and organisations significantly increase their digital and marketing capabilities
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Econsultancy client case studies
The Challenge Our client is a major consumer goods manufacturer. To maximise its ability to compete globally, it needed to reduce its reliance on a small group of digital specialists by upskilling its population of generalist marketers across major digital competencies. What We Did We developed a blended learning programme that evaluated the digital acumen […]
The Challenge Our client has operations in over 180 countries and a significant business providing fixed line, mobile, broadband and entertainment services in the UK. The various marketing teams are responsible for briefing and delivering a large number of projects and campaigns through in-house and external agencies. Whilst a campaign development process existed, it was […]
The Challenge Our client has built a global reputation delivering innovative solutions to age-old problems across a range of household categories. Our mission was to accelerate their global commercial teams’ digital capabilities by building skills and confidence to think and act digitally with agency partners, retail partners and consumers. The programe needed to be deployed […]
The Challenge This US headquartered supply chain management company was looking to establish a competitive edge across their digital marketing teams within the SMB customer segment. What We Did We built out a custom online Knowledge Hub featuring custom-curated elearning classrooms, bespoke guided instructional videos, microlearning, research, and best practice guides. In addition, we have […]
The Challenge Our client is a leading fashion retailer with a footprint in US, Europe and Asia. They have a proven track record in developing talent with Leadership Development and Digital Excellence programmes well established. The challenge was to extend this offering to accelerate capability in modern marketing craft skills with a diverse group of […]
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