We are proud to announce that Econsultancy scooped another gong today when it won the Product of the Year award at the SIPA UK conference.
CEO Ashley Friedlein picked up the prize at the annual conference for specialised information providers, when the winners were announced by awards chairman Jonathan Feroze.
Among other things, the judges were impressed by the user experience on Econsultancy and the ‘dynamic engagement with our user community’, following our re-launch at the end of last year.
Ashley paid tribute to our web development team which built our new site on Ruby on Rails. Our new platform has played a large part in us also winning the AOP Specialist Digital Publisher award, as well as getting a ‘highly commended’ gong at the 2009 PPA Awards in the business website category.
The other SIPA award winners this year were Euromoney (for Marketing Campaign and Sales Team of the Year) , Incisive Media (Marketing Team), Electric Word (Best New Launch) and Informa Business Information (Best Use of Interactive Media).
Earlier in the day, Jim Bilton of Wessenden Marketing had kicked off the conference by talking about the results of the Publishing Futures survey which his company ran in association with InPublishing magazine.
Their research, sponsored by Wide Area and based on a survey of 187 publishing companies, found that the print publishing industry is a bit more resilient and optimistic than many doom-mongerers have predicted, and that ‘most of the major publishers have gone through the pain already’.
Although the picture varies significantly by sector and type of publishing, the overall situation is ‘tough but not terminal’ as 79% of publishers are still making a profit. A third of publishers expect their profit margins to rise over the next year, the research also found.
According to Jim Bilton, the recession has resulted in significant strategic opportunities for publishers to improve their digital proposition, see off weaker competitors, develop overseas markets, streamline their businesses and target new audiences.