Email remains one of the most effective and popular marketing channels.

According to Econsultancy’s 2019 Email Marketing Industry Census, 73% of client-side marketers rank the channel as excellent for ROI – higher than both SEO and paid search.

But while email marketing remains one of the best ways to reach and engage customers, the problem for most brands is still getting people to sign up in the first place.

So, what exactly makes someone want to opt in to a brand email or newsletter? Here’s a look at some of the best examples of big brands enticing customers to hand over their sweet, sweet data.

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