Marketers might sing the praises of social media, or find success with SEO - but email remains the ‘unsung hero of digital marketing.’

This is according to Econsultancy’s ‘Email Marketing Best Practice Guide’, which cites many reasons for the channel’s continued success, including its fast and flexible nature, and proven ability to generate ROI.

But while email marketing remains one of the best ways to reach and engage customers, the problem for most brands is still getting people to sign up in the first place. Most people are bombarded with marketing emails on a daily basis - why would they sign up for any more?

While there are other methods to consider, the simple email sign-up form is one of the most important, giving customers a quick and easy opportunity to opt-in. So, what exactly makes someone sign up to an email or newsletter? Here’s a look at some of the best examples of brands enticing customers to hand over their sweet, sweet data.

Premium content

To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Use the button below to view your options and sign up. Already have a subscription? Simply sign in below

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com