Marketers might sing the praises of social media, or find success with SEO - but email remains the ‘unsung hero of digital marketing.’

This is according to Econsultancy’s ‘Email Marketing Best Practice Guide’, which cites many reasons for the channel’s continued success, including its fast and flexible nature, and proven ability to generate ROI.

But while email marketing remains one of the best ways to reach and engage customers, the problem for most brands is still getting people to sign up in the first place. Most people are bombarded with marketing emails on a daily basis - why would they sign up for any more?

While there are other methods to consider, the simple email sign-up form is one of the most important, giving customers a quick and easy opportunity to opt-in. So, what exactly makes someone sign up to an email or newsletter? Here’s a look at some of the best examples of brands enticing customers to hand over their sweet, sweet data.

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