Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
We’ll begin shortly, but first let me just point you in the direction of Econsultancy’s Content marketing for web, mobile and social media training course.
Now, on with the show…
WaterAid interactive film experience
This is an amazing effort, and further proof that WaterAid is one of the best in the world when it comes to charity content marketing.
An interactive film experience, you can click on the names to flick between two different films.
One shows a midwife in the UK, while the other shows a midwife in rural Tanzania, in a maternity ward which is one of the 42% in Africa without safe water.
Facebook updates News Feed
Instead of pushing content to the top of your feed based on interactions, Facebook is going to start using feedback from users to decide which stories are relevant to them.
Facebook said in a recent update:
The actions people take on Facebook – liking, clicking, commenting or sharing a post – are historically some of the main factors considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you.
We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with.
We are making an update to News Feed that combines these two signals.
LinkedIn UK hits 20m members
Last month the world’s biggest professional networking site reached 20m members in the UK for the first time. More than 2m Brits signed up as new users in 2015.
Check out the infographic below for more information:
We’ve wrriten about Travelodge’s Vines in the past. They’re pretty good, and the brand recently released a whole new batch for your viewing pleasure.
Land Rover’s Instagram filter OOH billboards
In a brilliant piece of experiential marketing as part of its #Hibernot campaign, Land Rover transformed landscapes in Leeds and London using Instagram-like live filters on digital billboards, encouraging members of the public to ‘see winter differently’.
The billboards displayed real-time images of the immediate area and then applied a Land Rover-branded filter, turning the billboard into what looked like an enormous smartphone.
Let’s remind ourselves that more than half a million of us spent most of Wednesday 6 January watching a Periscope live-stream of people struggling to walk through some water.
A truly triumphant day for mankind.
— Jonny Gabriel (@JonnyGabriel) January 6, 2016
A waver. #DrummondPuddleWatch has become self aware.
— Pete Allison (@Pete_Allison) January 6, 2016
Then people started ruining it by adding silly items to the puddle.
— Anthony Kane (@anthonykane) January 6, 2016
#DrummondPuddleWatch has been ruined, like so many other aspects of society, by banter lads.
— TechnicallyRon (@TechnicallyRon) January 6, 2016
Bread Face girl
I may have crumb late to the party on this one, but I dough believe it’s still worth a mention.
Social media influencers are a big topic of conversation on this blog, but one girl in New York City might have found a way to earn a crust simply by burying her face in different types of bread to a pop soundtrack.
Yeah, you read that correctly.
You might be asking yourself rye she’s doing it or what the knead is, but this girl is on a roll, having risen to almost 47,000 followers at the time of writing.
Friends Reunited to shut down
One of the original social networking sites launched back in the year 2000, Friends Reunited has announced that it will close imminently.
Co-founder Steve Pankhurst wrote in a blog post:
It hasn’t covered its costs and like any business this can’t continue indefinitely.
Therefore, whilst it’s sad, I believe it’s time to move on and put Friends Reunited to bed. And I feel like I am the right person to do it.