Well hello there, and welcome back to our weekly stats roundup.
This time it includes data about Enhanced Campaigns, Facebook’s earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs.
For more of this type of thing, download the Econsultancy Internet Statistics Compendium…
Enhanced Campaigns a year on
- A year after the switch to Enhanced Campaigns for Google paid search a new Kenshoo survey of 85 paid search marketers gives a useful snapshot of the industry.
- A large majority (83%) of respondents stating that they now bundle their desktop and mobile search budgets together rather than viewing them separately.
- It also shows that just over half of respondents (53%) still spend 20% or less of their total paid search budget on mobile. This is likely to be impacted by lower CPCs on mobile, but also due to the fact that marketers still find that desktop delivers a greater ROI.
- Almost two-thirds (64%) of respondents stated that mobile paid search campaigns perform worse than desktop.
How would you rate the performance of your mobile paid search efforts when compared to desktop?
Facebook Q2 earnings
- Facebook’s Q2 results show that total revenue was $2.9bn, an increase of 61% compared with $1.8bn in the second quarter of 2013.
- Total advertising revenue was $2.68bn, a 67% increase from the same quarter last year.
- Mobile advertising revenue grew 151% and was 62% of total ad revenue. Total payments and other fees revenue was $234m in Q2.
- Looking at its user figures, daily active users were 829m as of June 30 2014, an increase of 19% year-over-year.
- Mobile monthly users were 1.07bn, an increase of 31% year-over-year, while daily users on mobile were 654m on average for June 2014, an increase of 39% year-over-year.
Facebook’s 20% text limit dropped?
- When promoting a post on Facebook marketers are supposed to be restricted to a limit of 20% text in the post’s image.
- Econsultancy contributor Jeff Rajeck has evidence to suggest this has changed after successfully uploading images with 50% text coverage. Read his article to find out more.
Which analytics tools do marketers use?
- In the past digital analytics mainly focused on desktop activity, but now businesses have to employ a broader range of analytics products to measure activity across relatively new channels such as mobile and social.
- The new Econsultancy/Lynchpin Measurement and Analytics Report examines the extent to which different analytics tool are used by surveying more than 1,000 digital professionals.
- Web analytics predictably came out as the most widely used (36%) followed by Excel (90%).
- Two-thirds of respondents (65%) use some form of social analytics while 27% are ‘planning to use’ them, which is indicative of the fact that businesses see value in social media interactions but are still getting to grips with how to measure the ROI.
Which data-related tools or types of technology do you use?
It’s never too early to start planning for Christmas
- Data from eBay.co.uk shows that there were more than 2.7m searches that included the word ‘Christmas’ in August 2013.
- However we’ve got a few months until it really kicks off, as searches for Christmas-related items in the home, furniture and DIY category started in earnest in September 2013 – the same time that there was an increase in searches for toys and games.
- Both categories saw a doubling of searches compared to August, before hitting their peak in November.
Divide between CMOs and CIOs narrows
- New research from Accenture shows that CMOs and CIOs are working more collaboratively than ever before.
- Based on a survey of more than 1,100 senior marketing and IT executives, the data shows that 43% of marketers and 50% of IT leaders think their relationship with the other has improved over the past year.
- Also, nearly one-quarter (23%) of respondents believe collaboration between the two teams is currently at the right level, up from 10% last year.
- However 40% of CMOs believe their company’s IT team doesn’t understand the urgency of integrating new data sources into campaigns to address market conditions.
- And 43% of CMOs said that the technology development process is too slow for the speed required for digital marketing.
Shift in attitudes to data privacy?
- New research released today by Webtrends shows that more than half of Britons (58%) say they’re not concerned about the amount of data they share with brands.
- 18-24 year olds are least concerned – 68% believe the amount they share is currently about right or are not bothered about it, followed by 64% of 25-34 year olds.
- However consumers aged 55 and over are much more cautious, with half objecting to sharing data with brands completely.
- The results come from a survey of 2,000 British consumers aged 18 or over.
The era of data-driven marketing
And finally, here is a neat infographic that summarises some more of the findings from our recent Measurement and Analytics Report which was published in association with Lynchpin.