It’s Friday, and as my colleague Ben Davis is busy with other tasks I’ve saddled up to takeover the internet statistics round up once again.
This week it includes customer data, Toyota’s Twitter skills, mobile search, Christmas discounts, eBay, and other digital marketing goodness.
For more of the same, download the Econsultancy Internet Statistics Compendium…
People willing to share personal data, sometimes
A new report from Econsultancy and Acxiom investigates the complexity of the data landscape, especially in relation to marketing, and the importance of getting it right in the mind’s eye of the consumer.
Entitled Delivering Value in the Data Exchange, the report is based on interviews with brand-side senior executives as well as an online survey of 1,000 UK consumers.
While it’s generally assumed that consumers try to hide their personal data at all costs, the report shows that this isn’t actually the case.
43% of respondents said it was sometimes worthwhile sharing personal information while 14% said this was true most of the time. Only 10% felt it was never worthwhile.
Do you generally feel that it’s worthwhile sharing your personal information for what you get in return?
The survey revealed that 31% of people sometimes knew how to stop companies contacting them after they’d given information, while 26% knew most of the time how to achieve this and 7% stated they always did.
Do you know how to stop companies contacting you after you’ve given them your information?
Toyota is top for Twitter engagement
Research from Auto Trader and BirdSong suggests that Toyota is the best car brand when it comes to satisfying the consumer’s multiscreen, out-of-hours demands.
Nissan came in second, followed by Citroën, Fiat and Mercedes. Read Christopher Ratcliff’s post to find out what Toyota is getting right.
Financial services not seen as a creative industry for marketers
A survey by 72Point and Dog shows that one in four marketers working for financial services companies don’t feel they are involved in a creative industry.
Over three quarters of respondents said that their company’s attitudes to new creative content strategies had not changed in the last three years, and just 1% of respondents thought the financial services industry saw creative content as very important to their business bottom line.
Nearly a third of marketers believe that a lack of support from the boardroom is the main barrier to their effectiveness as a creative professional.
The study interviewed 200 marketing, advertising, PR and specialist digital creatives within the UK financial services sector.
Mobile is top device for finding product info
Research published today by the IAB shows that mobile is now the top source for product information among 16-34 year olds.
When asked how they like to find more information on products and services, 41% said mobile, 35% said laptop/PC and 7% said go in-store.
Looking at the results for the total sample, 32% said mobile, while 47% said laptop/PC.
Best time for Christmas discounts?
Adobe has published its Digital Index 2014 Online Holiday Shopping Forecast which predicts this year’s Christmas shopping season’s peaks and trends.
Adobe has predicted that the first spike in online Christmas shopping in the UK will be November 25 with a projected spend of £208m, a 51% increase over an average day’s online sales.
The peak online Christmas shopping day is predicted to be December 1 (what’s now known as Cyber Monday) with a projected spend of £281m.
The data also shows retailer discount trends – the average product is marked down 10% during November, and prices fall to 15% off on average at the beginning of December.
However, prices hit their lowest levels a few days before Christmas, dropping to 25% off on average on December 24, before prices gradually increase each day after.
Some UK retailers will offer discounts of up to 60% off on December 24, giving late shoppers something to smile about.
Search trends from eBay show opportunities for fashion brands
Data released by eBay Advertising shows the impact that national events have on people’s search behaviour.
Ebay.co.uk recorded a 50% spike in searches for ‘plaid’ after plaid fabrics dominated the catwalks at London Fashion Week this February, and Prince George’s first Royal Tour also encouraged shoppers to head online.
Searches for dungarees in eBay’s ‘baby’ category increased by 20% after the prince was photographed wearing a pair in New Zealand in April.
IBM predicts increase in online sales
IBM projects another strong holiday shopping season with online sales predicted to increase 15% over the five-day period between Thanksgiving and Cyber Monday.
The biggest increase in online sales is expected on Cyber Monday (15.8%).
Mobile browsing is expected to account for 48.2% of all online traffic over the five-day period, an increase of 23% over last year.
Mobile sales are also expected to rise, accounting for 24.4% of all online sales, up 9.5% year-over-year.
The data is based on billions of online and in-store transactions analysed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.
Marketing is great
A survey of 400 small business founders and owners reveals that almost half (49%) regard marketing as the most important component to a successful growth strategy (followed by new business (36%) and PR (13%).
However, 46% believe they spend far too much of their time on marketing as they don’t have the skills or marketing background to use the time effectively.
Almost a quarter (23%) of small business founders believe there is a lack of skills in their existing staff.
The data comes from an Elance-oDesk survey conducted in September 2014.