Chinese consumers, Indian smartphone users, American advertisers – there’s a global feel to this week’s stats roundup.
If that wasn’t enough, there’s also some UK fashion, wearables, online security and adblocking figures. Enjoy!
Skip over to the Internet Statistics Compendium for more digital marketing trends.
UK fashion online
Rakuten Linkshare has recently revealed its sales data for the UK fashion market, showing trends in sales and conversion.
- Luxury – sales for luxury products rose by almost 30% from 2013 to 2014.
- Tablets convert, PCs have higher AOV – tablets now show the strongest conversion rate across fashion, luxury and beauty sales (4.1%) but order value is higher on PC.
- Tuesdays – Tuesdays see the highest sales, 28% higher than Saturdays.
- Loyalty – more than 70% of beauty shoppers use loyalty, rewards or voucher sites. These sites average 18% conversion rates across the network.
Furthr alerted me to this table from Business Insider showing security concerns when undertaking actions online.
In the wake of a celebrity nude photo leak from iCloud, it’s clear there are concerns but that they aren’t necessarily acted on.
The social media habits of Fortune 500 CEOs
Domo and CEO.com released their third annual study which found that 8.3% of Fortune 500 CEOs now have Twitter accounts, compared to 5.6% last year.
- However, among all CEOs on Twitter, only 69% are active, tweeting within the last 100 days.
- The average frequency of CEO tweets has remained flat. CEOs averaged 0.488 tweets per day, compared to 0.493 tweets per day in 2013.
- 68% of Fortune 500 CEOs still have no presence on any of the major social networks, including Twitter, Facebook, LinkedIn, Google Plus and Instagram.
However, there is a small social-savvy breed of Fortune 500 CEOs emerging. Satya Nadella of Microsoft and Jonas Prising of ManpowerGroup have been on Twitter for 1,961 and 2,145 days respectively.
Global ad spend growth
Global ad spend growth is forecast at 5% in 2014 and 2015 by Carat, the media network.
There has been strong performance in the US and UK, with Western Europe returning to positive growth.
- The 5% forecast is based on data received from 59 markets across the Americas, Asia Pacific and EMEA.
- Levels of advertising spend in North America are expected to exceed the pre-recession peak in 2007 for the first time by the end of 2014.
- Western Europe has seen two years of decline but is set see positive growth of 2.7% in 2014, driven by the UK advertising market forecast of +7.5% this year.
Digital will increase its total share of spend, reaching 20.5% in 2014 and 22.6% in 2015.
Law firm Osborne Clarke has surveyed UK consumers with YouGov to gauge attitudes to wearable tech.
The research found only 8% of UK consumers are likely to purchase wearable tech such as smart watches in the next year. Among the 18-24 and 25-34 age groups only 10% and 14% respectively are likely to purchase wearable tech products.
The adoption of digital by ‘low’ and ‘middle-end’ consumers in China is creating significant growth opportunities for companies according to analysis by Accenture.
Accenture’s analysis indicates Chinese urban consumers in the low- and middle-end segments represent 70% of nationwide urban consumers in China.
This segment spent approximately $2tn in 2013, nearly two thirds of all mass urban consumer spending. This figure could reach $4tn by 2020.
Here’s bucketloads of information on Chinese culture and digital.
Adblocking on the rise
A study by PageFair has found a 69% increase in adblock users in the last year.
- The number now stands at approximately 144m active adblock users (4.9% of all internet users).
- 27.6% of internet users polled in the US claim that they employ adblock software when browsing.
- The demographic in the US most likely to use the software is 18-29 year olds (41%).
A beacon of hope for advertisers, more than 60% of adblockers polled expressed some receptiveness to viewing text, still-image, and skippable pre-roll ads.
India is now the quickest expanding smartphone market globally and the third largest market after China and the United States. This is according to a study by Canalys.
- Sales rose by 84% in the quarter to June 2014 (year on year) with users trading up from basic handsets.
- Companies are sacrificing profit margins to build market share in India, which now has 914m mobile users, according to government data.
- The cheapest smartphones retail at 2,000 rupees ($33). This average was 15,000 rupees in 2012.
Smartphones now represent 10% of mobile phone users in India, according to IDC. This figure is often seen as a tipping point for adoption.