Email and CRM

The latest email and CRM best practice, case studies, trends, training and more. From marketing automation to online customer service

Best Practice Guides

Latest Articles

Loyalty programmes will increasingly ‘hinge on personalisation’: Eagle Eye’s Sarah Jarvis

Sarah Jarvis is Communications and Propositions Director at Eagle Eye, a software-as-a-service loyalty specialist working with retail, travel, and hospitality brands. Having spent more than a decade and a half working in retail marketing and loyalty, Jarvis has well-formed opinions on what makes a great, and not-so-great, loyalty scheme – and the experience to back […]

Case Studies

Essential reads

AI, privacy, and localisation: The trends impacting email marketing

Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]

Quick Guide to Why Email Still Matters

Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.

Webinar: Email Marketing Best Practice

‌ The webinar explores:

  • The email marketing landscape and what’s new that you need to know about.
  • How to improve the quality and deliverability of your email programmes.
  • Best practice advice for email design, creative and persuasive copywriting.
  • How generative AI is supporting email marketers.

Microlearning Courses


Hydrid Learning: Fast Track to Digital Marketing

Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing, for one or one thousand employees, all included in your Econsultancy membership.

This programme combines the best of our on-demand, live, social and interactive elements into highly engaging team-learning experiences.

Through this hybrid course, you and your team will be empowered to:

  • ​Drive measurable results and tangible ROI
  • Be more productive, creative and efficient
  • Elevate your marketing strategy to new heights

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