Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. Despite many warnings against basing an email campaign’s success or failure on its open rate, it remains the most popular measurement, according to a 2023 benchmark […]
This strategic approach balances customer and brand goals, considering every email as a service-oriented message, even when the ultimate goal is to sell.
It can be tricky to know where to start when crafting a comms strategy. For many, the first step is an audit of your existing email marketing programme to identify opportunities and next steps.
The travel company worked with Armadillo to replicate the travel agent experience, using zero-party data to deliver relevant and engaging information to customers and guide them towards booking P&O Cruises | Armadillo
ABB worked with Agency Inc to create target customer personas which were reached via tailored email, LinkedIn and media content This campaign was shortlisted in the 2023 Marketing Week Awards
The fast-food restaurant chain partnered with Mindshare for a multi-channel digital advertising and mobile CRM campaign which boosted UK sales by 5.5%
The entertainment and leisure company partnered with Armadillo on a brand-led programme which increased user interaction and first party data across EMEA
Webinar: Email Marketing Best Practice
The webinar explores:
- The email marketing landscape and what’s new that you need to know about.
- How to improve the quality and deliverability of your email programmes.
- Best practice advice for email design, creative and persuasive copywriting.
- How generative AI is supporting email marketers.
This report, part of Econsultancy’s series of Email Marketing Best Practice Guides, explains the importance of maintaining an accurate and up-to-date email database and provides guidance on maintaining and growing a subscriber list.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report covers the art of good email design, looking at the principles that govern effective layout and the technical considerations that underpin a good customer experience.
E-Learning: Fast Track to Digital Marketing
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.