A Guide to Digital Marketing Tools
1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech.com Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]
Marketing Automation Best Practice Guide
1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
Email Marketing Webinar
In this Econsultancy Trends Webinar we look at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space.
How not to do sales emails (please stop stalking me)
We can do wonderful things with marketing technology these days.
Implementing a marketing automation platform: three tips from the experts
Choosing a marketing automation vendor can be a complex, multi-step procedure involving input from decision-makers across the business – to say nothing of the price tag attached.
How marketers are overcoming marketing automation obstacles in 2019
It’s fair to say that marketers have lately been spending a bit too much time on new, unproven channels. In the past couple of years, many have dabbled with 3D printing, VR, AR and even blockchain with little to show for their efforts.
Six marketing automation nightmares (and how to avoid them)
Marketing automation software is the champion of efficiency – except for when it isn’t.
How AI marketing can help brands right now
Marketers have been talking about artificial intelligence (AI) marketing for some time now.
But many are still wondering, what exactly can AI marketing do for us right now?
In a blow to marketers, Google will let users opt-out of remarketing ads
Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.
Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.
Three ways to take marketing automation to the next level
Marketing automation continues to be one of the biggest martech success stories of the past few years.
Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.
10 top tips for those getting started with marketing automation
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.
B2B marketing automation software is underused and symptomatic of the industry
Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.
This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.
Looking for email/eCRM statistics and market data?
From targeting to deliverability and open rates, Econsultancy’s Internet Statistics Database contains all the latest stats and market data around email and eCRM, for you to browse, save and export.
NakedWines.com achieves a 40% conversion rate with its highly personalised email campaign
NakedWines.com boosts customer engagement and loyalty through an email personalisation campaign which used conditional content and a complex XML product feed, achieving a 40% conversion rate in its first iteration.
Dennis Publishing boosts subscriptions by 2.4% through user journey messaging
Dennis Publishing uses Qubit’s customer experience platform to encourage a higher subscription rate through user journey messaging and digital optimisation.
The NSPCC uses automation to successfully boost email engagement and recapture abandoned donations
The NSPCC makes its first foray into email automation, significantly boosting open and engagement rates and recapturing an average of £38 per abandoned donation.
Email/eCRM Performance Benchmarks
What does good look like? Search and compare against hundreds of email/eCRM performance metrics, from bounce rate to click-through, with Econsultancy’s Performance Benchmarks tool.
Five dos and don’ts for capturing customer email addresses on retail websites
Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages.
How not to do sales emails (please stop stalking me)
We can do wonderful things with marketing technology these days.
Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers.