Email and eCRM

The latest email and eCRM best practice, case studies, trends, training and more. From marketing automation to online customer service

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Email Roundtable

According to Econsultancy’s Email Marketing Census, almost three-quarters (73%) of marketers rate email as ‘excellent’ or ‘good’ when it comes to ROI. It’s still a vital channel and one that continues to evolve. Mobile devices, automation and personalisation have created new opportunities for email marketers, but staying relevant and useful to customers remains an ongoing challenge.

This roundtable discussion will offer attendees the opportunity to discuss challenges and opportunities around email marketing.

July 3rd | London | 2.30pm-4pm GMT

Latest Research, Trends and Best Practice

A Guide to Digital Marketing Tools

1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]

Marketing Automation Best Practice Guide

1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]


Looking for email/eCRM statistics and market data?

From targeting to deliverability and open rates, Econsultancy’s Internet Statistics Database contains all the latest stats and market data around email and eCRM, for you to browse, save and export.


Email Marketing

Email Marketing Webinar

In this Econsultancy Trends Webinar we look at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space.

Editor’s Picks

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

Digital Marketing Training Courses

Email Marketing Advanced

Become more strategic with your email marketing campaigns in this practical workshop

Marketing Automation

From lead generation and nurturing, to customer engagement and sales

Email/eCRM Performance Benchmarks

What does good look like? Search and compare against hundreds of email/eCRM performance metrics, from bounce rate to click-through, with Econsultancy’s Performance Benchmarks tool.

From the Blog

van diamandakis

A day in the life of… CMO at Persado

Van Diamandakis is CMO at Persado, a martech company that, in their own words, ‘is reinventing marketing creative by applying mathematical certainty to words’. If you’re an Econsultancy subscriber, you can get an overview of AI copywriting in our handy briefing, but first things first, let’s catch up with Van to find out what his […]

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