1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
Webinar: Trends and Best Practice in Email Marketing
Senior Analyst Seán Donnelly and Kath Pay, Econsultancy trainer, discuss all things email marketing, including:
- What’s new in email marketing that you need to know about
- Latest data in terms of the utilisation and effectiveness of email as a marketing tactic
- An examination of best practice using recent case studies
Jessica Bolton, Enterprise Customer Success Manager at Iterable, shares some advice on closing the accessibility gap via three email campaigns fundamentals – content, code and visuals.
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
Juliana Chu, the Director of Digital & Analytics in APAC for Kimberly Clark, spoke today at the Festival of Marketing about how Kimberley Clark’s agile approach to analytics – particularly in utilising CRM and social listening tools – has helped the company generate higher levels of consumer engagement and drive sales for its baby and […]
Email and the coronavirus crisis
Albert Abello Lozano is Head of Marketing Automation and Technology at Treatwell.
Choosing a marketing automation vendor can be a complex, multi-step procedure involving input from decision-makers across the business – to say nothing of the price tag attached.
Marketing automation software is the champion of efficiency – except for when it isn’t.
Email and machine learning
Machine learning has changed the game for email marketers.
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
However, with email campaigns taking up extensive amounts of time and resources (with little pay-off) – the strategy was failing to work. I recently heard from Saul Lopez, Customer Lifecycle Lead at Virgin Holidays, about the brand’s decision to bring AI into the mix, specifically to optimise subject lines using AI marketing technology from Phrasee. […]
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
With the objective of improving renewal sales and reducing the impact of ‘bill shock’ cancellations, the FT set out to redesign their renewal communications with branding and design agency 999.
Key uses of email marketing and the common challenges marketers face when planning campaigns.
The purpose and benefit of marketing automation, and the metrics to measure.
Learn what marketing automation means and the benefits of doing this.
The data sources marketers can use to drive marketing automation campaigns.
Good practice insights on the governance around the quality, storage and processing of data.
Common KPIs used in marketing automation and good practice for lead management.
The importance of creative copywriting in email marketing.
Fundamental rules for achieving successful email deliverability.
Top tips to maximise the powerful tool of testing in email marketing.
Developing a strategy for distributing automated emails based on behavioural triggers.
Get to know email marketing, how it works, and what’s involved in CRM. How to align your email with the customer lifecycle and customer journeys, optimising email performance and the power of personalisation and targeting.
E-Learning: Fast Track to Digital Marketing
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.
1. Introduction Customer retention refers to the ability of an organisation to retain the same customer over a period of time. Companies that enjoy high levels of retention benefit from more reliable revenue streams and a high degree of brand equity. Although there is a strong business rationale for focusing on customer retention, many marketers […]
Find email and eCRM trends – visit the ISD
Browse, save and export a range of email and eCRM statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.