Executive Summary The 13th annual Email Marketing Industry Census, published by Econsultancy in partnership with Upland Adestra, is based on an online survey of more than 400 marketers carried out in June and July 2019. The report contains comprehensive analysis of survey data and a comparison with results from previous years, as well as insights from […]
Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email.
Here are just six case studies that demonstrate its success.
Latest Research, Trends and Best Practice
1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech.com Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]
1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Marketing Automation Best Practice Guide
This report provides marketers with a guide to what marketing automation is and how to implement it, exploring what success looks like and what the future may hold for the industry. It is aimed at a broad range of marketers in B2B and B2C organisations and provides practical advice to help make the most of marketing automation software.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
With the objective of improving renewal sales and reducing the impact of ‘bill shock’ cancellations, the FT set out to redesign their renewal communications with branding and design agency 999.
From the Blog
Privacy regulations are creating barriers that increase the difficulty of sending marketing emails to consumers, increasing the importance of transactional emails that companies are permitted to send without explicit consent.
According to a new study published by MarTech Today, a whopping 83% of the organizations it polled upgraded or replaced at least one martech application in the past year.
In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal.
Email/eCRM Performance Benchmarks
What does good look like? Search and compare against hundreds of email/eCRM performance metrics, from bounce rate to click-through, with Econsultancy’s Performance Benchmarks tool.