Email and CRM

The latest email and CRM best practice, case studies, trends, training and more. From marketing automation to online customer service

Essential reads

Email Marketing Best Practice Guide

A best practice guide intended to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch, covering measurement, segmentation and personalisation techniques, newsletter communications strategies and best practice rules for copywriting.

Quick Guides

Quick Guide to Customer Retention

This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.

Iphone app icons with Apple Mail icon in the centre, showing 3 unread messages.

Apple blocks open rate tracking: what will it mean for marketers? We asked the experts

 ‌ With open rate tracking now being blocked by at least one major email client – which, given the precedent set by things like the crackdown on third-party cookies, may prompt others to follow suit – how can marketers adapt? Is it time for a long-overdue rethink of how to approach email marketing? We reached out to the email experts in Econsultancy’s roster of contacts to find out.

webinar

Webinar: Trends and Best Practice in Email Marketing

 ‌ Senior Analyst Seán Donnelly and Kath Pay, Econsultancy trainer, discuss all things email marketing, including:

  • What’s new in email marketing that you need to know about
  • Latest data in terms of the utilisation and effectiveness of email as a marketing tactic
  • An examination of best practice using recent case studies

Case Studies

Latest Articles

Four ways that luxury brands are building customer loyalty through digital channels

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. For brands striving to be competitive, however, reputation alone is simply no longer enough to inspire loyalty, and with demand for omnichannel on the rise, […]

Charlie Casey

“A free cup of coffee isn’t going to cut it anymore”: LoyaltyLion CEO on loyalty schemes

Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]

Email and machine learning

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Marketing automation

Marketing Automation Best Practice Guide

This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.

More Reports

Email Marketing Webinar

An email marketing webinar covering what’s new in email marketing that you need to know about, the latest data in terms of the utilisation and effectiveness of email as a marketing tactic and an examination of best practice using recent case studies.

E-Learning: Fast Track to Digital Marketing

 ‌ Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.

Email and eCRM - Econsultancy's Internet Statistics Database

Find email and eCRM trends – visit the ISD

Browse, save and export a range of email and eCRM statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

Quick Links