According to Econsultancy’s Email Marketing Census, almost three-quarters (73%) of marketers rate email as ‘excellent’ or ‘good’ when it comes to ROI. It’s still a vital channel and one that continues to evolve. Mobile devices, automation and personalisation have created new opportunities for email marketers, but staying relevant and useful to customers remains an ongoing challenge.
This roundtable discussion will offer attendees the opportunity to discuss challenges and opportunities around email marketing.
July 3rd | London | 2.30pm-4pm GMT
Latest Research, Trends and Best Practice
1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech.com Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]
1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
Looking for email/eCRM statistics and market data?
From targeting to deliverability and open rates, Econsultancy’s Internet Statistics Database contains all the latest stats and market data around email and eCRM, for you to browse, save and export.
Segmentation and personalisation
Design, testing and optimisation processes
Understand how segmentation can improve your optimisation efforts
Using customer feedback in CRO
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
With the objective of improving renewal sales and reducing the impact of ‘bill shock’ cancellations, the FT set out to redesign their renewal communications with branding and design agency 999.
NakedWines.com boosts customer engagement and loyalty through an email personalisation campaign which used conditional content and a complex XML product feed, achieving a 40% conversion rate in its first iteration.
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
It’s time for your weekly dose of digital stats.
We can do wonderful things with marketing technology these days.
Choosing a marketing automation vendor can be a complex, multi-step procedure involving input from decision-makers across the business – to say nothing of the price tag attached.
It’s fair to say that marketers have lately been spending a bit too much time on new, unproven channels. In the past couple of years, many have dabbled with 3D printing, VR, AR and even blockchain with little to show for their efforts.
Marketing automation software is the champion of efficiency – except for when it isn’t.
Marketers have been talking about artificial intelligence (AI) marketing for some time now.
But many are still wondering, what exactly can AI marketing do for us right now?
Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.
Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.
Marketing automation continues to be one of the biggest martech success stories of the past few years.
Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.
Digital Marketing Training Courses
Review the effectiveness of your email communications and learn how to develop a sharp strategy
Become more strategic with your email marketing campaigns in this practical workshop
From lead generation and nurturing, to customer engagement and sales
A 3-day deep dive into building and optimising your CRM strategy
Email/eCRM Performance Benchmarks
What does good look like? Search and compare against hundreds of email/eCRM performance metrics, from bounce rate to click-through, with Econsultancy’s Performance Benchmarks tool.
From the Blog
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
Van Diamandakis is CMO at Persado, a martech company that, in their own words, ‘is reinventing marketing creative by applying mathematical certainty to words’. If you’re an Econsultancy subscriber, you can get an overview of AI copywriting in our handy briefing, but first things first, let’s catch up with Van to find out what his […]
When it comes to how fintech and established financial institutions differ, much of the discussion centers around how firms are being challenged to improve their customer experiences and develop new financial offerings that appeal to changing consumer preferences.