Email and CRM

The latest email and CRM best practice, case studies, trends, training and more. From marketing automation to online customer service

Best Practice Guides

Latest Articles

email open on laptop - illustration

Why marketers should be cautious using email open rate as success metric

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. Despite many warnings against basing an email campaign’s success or failure on its open rate, it remains the most popular measurement, according to a 2023 benchmark […]

Case Studies

Essential reads

AI, privacy, and localisation: The trends impacting email marketing

Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]

Quick Guide to Why Email Still Matters

Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.

Webinar: Email Marketing Best Practice

‌ The webinar explores:

  • The email marketing landscape and what’s new that you need to know about.
  • How to improve the quality and deliverability of your email programmes.
  • Best practice advice for email design, creative and persuasive copywriting.
  • How generative AI is supporting email marketers.

Microlearning Courses


E-Learning: Fast Track to Digital Marketing

 ‌ Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.

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