Email and eCRM

The latest email and eCRM best practice, case studies, trends, training and more. From marketing automation to online customer service

Latest Research, Trends and Best Practice

The Future of Marketing

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

Email Marketing Webinar Resources

Webinar Recording Reports Referenced 2018 Email Marketing Industry Census Fundamentals of Email Marketing Digital Trends 2018 A Marketer’s Guide to AI and Machine Learning Email Best Practice Guide A Marketer’s Guide to the General Data Protection Regulation Email and eCRM Statistics

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

Case Studies

Digital Shift Webinar

Keep track of the key developments in digital technology and marketing

Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.

Next Digital Shift: October 18th, 2018.

Register now

From the Blog

single customer view

You don’t need a single customer view, you need a practical customer view

By using data your marketing can be smarter, faster and messages more relevant. This explains the current interest in customer data platforms (CDPs).

I am a big fan of the idea of a CDP to bring together and make the best use of our data – and the story goes that we can create a single customer view with it. If we reach that holy grail, that would literally turn all marketers into superhuman marketers, wouldn’t it?

How to think strategically about email personalisation

Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four marketers rating it as either ‘excellent’ or ‘good’.

With 80% of consumers being more likely to make a purchase from a retailer that tailors offers to their preferences, retail marketers should focus on personalizing email communications to further increase ecommerce revenue and customer loyalty.

Training Courses and Online Learning