1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
In this Econsultancy Trends Webinar we look at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space.
Marketers have been talking about artificial intelligence (AI) marketing for some time now.
But many are still wondering, what exactly can AI marketing do for us right now?
Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.
Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.
Marketing automation continues to be one of the biggest martech success stories of the past few years.
Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.
Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy.
But is it an either or situation?
Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.
This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.
Settle down, it’s stats time.
This week’s roundup includes news about UK adspend, AI, CX and ever so much more. Oh, and don’t forget to check out the Internet Statistics Compendium for some extra facts and figures.
Marketing automation – no longer the bright young thing of marketing, but not necessarily at maturity yet either.
Econsultancy’s latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.
How do you measure chatbot success?
According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.
From targeting to deliverability and open rates, Econsultancy’s Internet Statistics Database contains all the latest stats and market data around email and eCRM, for you to browse, save and export.
German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
With the objective of improving renewal sales and reducing the impact of ‘bill shock’ cancellations, the FT set out to redesign their renewal communications with branding and design agency 999.
Partnering with SaleCycle, Virgin Atlantic aimed to reduce the number of people leaving their website without purchasing.
What does good look like? Search and compare against hundreds of email/eCRM performance metrics, from bounce rate to click-through, with Econsultancy’s Performance Benchmarks tool.
Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever.
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
Ready and raring for some stats? This week’s roundup includes news about marketing emails, ad viewability, social media activism and ever so much more.