Email and eCRM

The latest email and eCRM best practice, case studies, trends, training and more. From marketing automation to online customer service


"Globally, the average click-through rate across industries and geographies is 4.2%"

From targeting to deliverability and open rates, the Internet Statistics Database contains all the latest stats and market data around email and eCRM, for you to browse, save and export.

Latest Research, Trends and Best Practice

A Guide to Digital Marketing Tools

1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]

Microlearning: Email Deliverability

This new bitesize module, one of over 70 in the Microlearning library, offers key pointers on improving your email deliverability in under three minutes.

Planning email marketing

Key uses of email marketing and the common challenges marketers face when planning campaigns.

Email testing

Top tips to maximise the powerful tool of testing in email marketing.

From the Blog

A day in the life of… Beth Woods, Deliverability Consultant at Ometria

Beth Woods is an email deliverability consultant for Ometria, the customer marketing platform for retailers. We caught up with Beth to find out more about what her role entails… Please describe your job: What do you do? As a Deliverability Consultant, I help retail marketers to make sure that the messages they create get delivered […]

Email/eCRM Performance Benchmarks

What does good look like? Search and compare against hundreds of email/eCRM performance metrics, from bounce rate to click-through, with Econsultancy’s Performance Benchmarks tool.

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