Email is considered to be the most important channel for driving online sales this Christmas, according to a survey of marketing professionals by eCircle.

More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%).

In comparison, social media is considered to be the fourth most important channel with 20%.

This tallies with data from the Econsultancy / Adestra Email Marketing Census.

It shows that more than two-thirds of companies (70%) rate email marketing as ‘excellent’ (23%) or ‘good’ (47%) in terms of return on investment. While this represents a slight fall from 2011 (72%), this is still a higher ROI than any other digital marketing channel except search engine optimisation (79%).

But without further ado, here is eCircle’s infographic…