Here’s a selection of recent email related stats, taken from a range of source, including Econsultancy’s Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports…
Market size and growth (Econsultancy Email Marketing Platforms Buyers Guide)
- The UK market for email marketing platforms and services was worth £254m in 2008 and is predicted to grow by an estimated 15% to a value of £292m by the end of 2009.
Open and click rates (Epsilon)
- Epsilon stats from Q2 of 2009 found that 14 out of 16 industries
experienced an increase of 18% or more in email open rates compares with Q2 2008, while click rates
remained at 5.9%.
- Financial service companies’ emails were most likely to be opened, with an average open rate of 35.6%
in Q2 2009, compared with 28.4% the previous year. Retail email, by comparison, had an average open rate of just 13.4%.
Smartphones and email usage (ExactTarget)
- Smartphones with internet access have had the effect of increasing email activity amongst users. 43% of Blackberry and 41% of iPhone owners say that they have used email more often over the last six months, compared with 26% of non-smartphone users.
- Two-thirds of smartphone owners say they use email on their phone, a 5% increase over the last six months.
Social networks and email usage (ExactTarget)
- A recent ExactTarget study suggests that social networks have contributed to increased email usage:
- Email is used more regularly than social networking for personal communication. 79% of respondents use email as their primary mode of communication, only 10% use social networks. (Epsilon)
- Two fifths of Europe’s email marketers don’t know if their email messages are being successfully delivered. (Return Path)
- Only 18% of companies know what percentage of their email budget is lost through non-delivery. Company respondents said that 10% of email is lost through non-delivery on average, though agencies estimate this to be even higher at 14%. (Econsultancy Email Marketing Industry Census)
- Email deliverability is still an issue for companies, with an average of just 79.3% of permission-based commercial emails reaching inboxes in Canada and the US. (Return Path)