Skills of the Modern Marketer
This report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
We’re a global business with a professional community of local experts, an always-on digital platform – offering research, analysis and data on the latest thinking in marketing and ecommerce – and a world-class training provider, delivering face-to-face and online courses.
Our team of analysts, trainers and advisers are at the forefront of the industry, focusing all their digital knowledge and experience on helping marketers and organisations overcome their challenges, from strategic consulting to practical guidance.
We show you what best practice looks like. Then we get you there.
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Supercharge your marketing with strategic insights, expert analysis, practical advice and inspiration.
As marketing and ecommerce shift and transform, we help you to move with the times. Industry trends, inspiration and statistics have never been easier to access.
From capability assessments to a wide range of training formats including face-to-face workshops, award-winning online classrooms, blended learning solutions and marketing academies, we help you to transform culture, build better teams, boost performance and deliver results.
From our powerful and fully searchable databases providing exclusive market data, charts and statistics in an instant, to a wealth of downloadable templates, make the most of our range of data and tools that will save you time and effort and, quite simply, help you do your job better.
See how yours and your teams’ knowledge measures up and pinpoint where you need to improve and sharpen your skills.