Skills of the Modern Marketer
This report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
We’re a global business with a professional community of local experts, an always-on digital platform – offering research, analysis and data on the latest thinking in marketing and ecommerce – and a world-class training provider, delivering face-to-face and online courses.
Our team of analysts, trainers and advisers are at the forefront of the industry, focusing all their digital knowledge and experience on helping marketers and organisations overcome their challenges, from strategic consulting to practical guidance.
We show you what best practice looks like. Then we get you there.
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Supercharge your marketing with strategic insights, expert analysis, practical advice and inspiration.
