We’re a global business with a professional community of local experts, an always-on digital platform – offering research, analysis and data on the latest thinking in marketing and ecommerce – and a world-class training provider, delivering face-to-face and online courses.
Our team of analysts, trainers and advisers are at the forefront of the industry, focusing all their digital knowledge and experience on helping marketers and organisations overcome their challenges, from strategic consulting to practical guidance.
We show you what best practice looks like. Then we get you there.
1. About this Guide 1.1. How this guide is structured Econsultancy’s series of best practice guides have been created for professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. This guide to mobile and web user […]
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]
Supercharge your marketing with strategic insights, expert analysis, practical advice and inspiration.
As marketing and ecommerce shift and transform, we help you to move with the times. Industry trends, inspiration and statistics have never been easier to access.
From capability assessments to a wide range of training formats including face-to-face workshops, award-winning online classrooms, blended learning solutions and marketing academies, we help you to transform culture, build better teams, boost performance and deliver results.
From our powerful and fully searchable databases providing exclusive market data, charts and statistics in an instant, to a wealth of downloadable templates, make the most of our range of data and tools that will save you time and effort and, quite simply, help you do your job better.
See how yours and your teams’ knowledge measures up and pinpoint where you need to improve and sharpen your skills.
