EMI has concluded a content deal with YouTube to show its vast catalogue of music videos and performances on the video site.
EMI, the third largest record label, follows the other three big guns, Sony, BMG and Universal in allowing YouTube to show their artists’ videos.
It said it was satisfied with YouTube’s content management tools, which will track its videos and compensate the artists, as well as removing any videos which infringe copyright.
Since its purchase of YouTube back in October 2006, Google has been bombarded with legal complaints over the amount of copyrighted content finding its way onto the site – Viacom’s $1bn lawsuit being the biggest example of this.
It has taken steps to address the copyright issue by making a series of deals with major content providers. It now has the four biggest record labels on board, and has made deals with the BBC, CBS and other content providers.
Back in April, EMI became the first major record label to allow its music to be sold DRM-free through Apple’s iTunes store.