Britain’s bad weather helped etailers boost sales by 80% last month as more shoppers used the web rather than venture out into the rain.

The IMRG said internet sales increased to a record £4.2bn in July, up from £2.34bn in the same month last year.

Increased investment in etail platforms helped generate the growth, as well as rising broadband adoption and “very wet weather which inhibited travelling”, it added (via Bloomberg).

Sales of electrical goods more than doubled, while turnover from clothes and accessories increased 56%.

The last few months have already been majorly lucrative for etailing firms – the IMRG said Q2 revenues were up 52.5% year-on-year. June’s sales were up 55% on 2006.

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