Ashley Friedlein, Founder of Econsultancy, explains what key topics will be covered this April.
‘What’s next for CX?’ will also cover:
How can you take a chatbot from an FAQ search to a smart and contextual service?
What does omnichannel mean now?
What types of personalisation actually add value?
Who will win in 2021?
Will this be the year of ecommerce-first strategy?
How brands bring tech customer service, privacy, purpose, emotion, and logistics all together?
Which brands are taking a whole-business view of customer experience?