tag:econsultancy.com,2008:/events Events from Econsultancy 2017-05-05T08:54:52+01:00 tag:econsultancy.com,2008:WebinarEvent/874 2017-05-05T08:54:52+01:00 2017-05-05T08:54:52+01:00 Content Marketing: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for June looks at the latest trends, data and best practice within content marketing. This insight comes from Econsultancy's research, <a href="https://econsultancy.com/reports/the-future-of-content-marketing/" target="_blank">The Future of Content Marketing</a>.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/872 2017-05-03T11:01:14+01:00 2017-05-03T11:01:14+01:00 Digital Transformation: The Future of HR Econsultancy Training Team <p>This webinar, hosted by Neil Perkin, will cover our latest research on <a href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age" target="_blank"><strong>The Future of HR in the Digital Age</strong></a>, including:</p> <ul> <li> <strong>The new context for HR</strong> - digital disruption and the customer experience revolution</li> <li> <strong>HR and digital transformation</strong> - how can HR empower digital-native culture and transformation </li> <li> <strong>Changing HR practice</strong> - shifting performance management processes, building high performance teams, developing a learning culture, approaches to talent acquisition and management</li> <li> <strong>HR and Digital Leadership</strong> - how is leadership and leadership development changing in the digital-empowered world?</li> </ul> tag:econsultancy.com,2008:WebinarEvent/873 2017-05-03T10:44:57+01:00 2017-05-03T10:44:57+01:00 Email: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for May 2017 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2017. Our Webinar will explore the challenges organisations are facing in improving their email capabilities and some best practice examples, as well as opinions on what the future of email will look like.</p> <p>This insight comes from Econsultancy's own research along with collated third-party data and statistics.</p> <h2><strong style="border: 0px; vertical-align: baseline;">Key Agenda points:</strong></h2> <ul> <li>Trends impacting email marketing</li> <li> <p>Key steps to effective email marketing</p> </li> <li> <p>Best practice tips and case studies</p> </li> </ul> <h2><strong style="border: 0px; vertical-align: baseline;">Reports referenced for further reading:</strong></h2> <ul> <li><a href="https://www.econsultancy.com/reports/the-fundamentals-of-email-marketing">Fundamentals of Email</a></li> <li><a href="https://www.econsultancy.com/reports/email-marketing-best-practice-guide">Email Best Practice Guide</a></li> <li><a href="https://www.econsultancy.com/reports/email-census">Email Marketing Industry Census 2017</a></li> <li><a href="https://www.econsultancy.com/reports/email-marketing-digital-marketing-template-files">Email Marketing Digital Marketing Templates</a></li> <li><a href="https://www.econsultancy.com/reports/digital-intelligence-briefing-2017-digital-trends">2017 Digital Trends Briefing</a></li> <li><a href="https://www.econsultancy.com/reports/marketing-budgets">Marketing Budgets 2016</a></li> <li><a href="https://econsultancy.com/reports/skills-of-the-modern-marketer">Skills of the Modern Marketer</a></li> <li><a href="https://econsultancy.com/reports/email-ecrm-statistics">Email and CRM statistics</a></li> </ul>   tag:econsultancy.com,2008:RoundtableEvent/871 2017-05-02T16:24:45+01:00 2017-05-02T16:24:45+01:00 UX & Design-led thinking Econsultancy Training Team <p> Join this roundtable to discuss:</p> <ul> <li>What are the benefits of user-centred digital design standards and how to articulate the benefits to the broader business</li> <li>What are the best practices to adopt in order to achieve consistent digital design standards when working across multiple projects and digital devices</li> <li>How to ensure guidelines and standards are always up to date, enforceable and based on the latest usability testing, customer profiling and journey mapping</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/869 2017-04-26T11:19:43+01:00 2017-04-26T11:19:43+01:00 Digital Transformation Annual Conference: Talent and Culture Econsultancy Training Team <p>As digital impacts ever more broadly across every area of your business, fostering an environment where digital culture and talent can thrive is key. </p> <p>Join us for an exclusive senior leaders’ conference, focusing on two of the key pillars of <strong>Digital Transformation: Talent and Culture</strong>. </p> <h3>On the agenda:</h3> <ul> <li>Find out how the customer experience revolution is impacting every area of your business </li> <li>The importance of HR in supporting your people and change </li> <li>Understand how best to bring your people on the Digital Transformation journey  </li> <li>How to manage the challenge of attracting and retaining digital talent </li> <li>An overview of how best to support the right culture for agility </li> </ul> <h3>Benefit from:</h3> <ul> <li>Insight from those at the forefront of transformation</li> <li>Learnings from speakers from some of the world's leading brands</li> <li>Networking and discussions with your peers </li> </ul> tag:econsultancy.com,2008:WebinarEvent/870 2017-04-19T04:11:29+01:00 2017-04-19T04:11:29+01:00 Customer Experience: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for May looks at the latest trends, data and best practice within customer experience. This insight comes from Econsultancy's research, <a href="https://econsultancy.com/reports/implementing-a-customer-experience-cx-strategy-best-practice-guide" target="_blank">Implementing a Customer Experience Strategy Best Practice Guide</a>.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by <strong>Avis Easteal, Regional Head, Consumer at Luxasia</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:RoundtableEvent/866 2017-04-04T11:44:17+01:00 2017-04-04T11:44:17+01:00 Data Driven Marketing Econsultancy Training Team <p>In the digital age we’re led to believe that all marketing should be data-driven, but that often isn’t the case. Econsultancy research shows that 25% of marketers use analytics to drive actionable recommendations, while a further 60% are ’sometimes’ able to make data-driven decisions.</p> <p>It seems that turning those data lakes into actionable insights remains an ongoing challenge for most marketers. So how can we begin to better exploit the data we have available?</p> <p>This roundtable discussion will give attendees the chance to discuss how best to implement and optimise a data-driven marketing strategy. Talking points could include:</p> <ul> <li>The fundamentals of a data-driven strategy.</li> <li>How to move from reporting to offering insights and advice.</li> <li>How to improve your own analytical skills.</li> <li>Which analytics tools are worth using? And which should be avoided?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/865 2017-04-04T11:40:00+01:00 2017-04-04T11:40:00+01:00 Creating Compelling Content Econsultancy Training Team <p>Brands recognise that content is a vital way to reach and engage with consumers, whether they’re selling biscuits or bank accounts. But it’s becoming increasingly difficult to gain any cut through among all the low quality content cluttering up the internet.</p> <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around content creation. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own content marketing efforts.</p> <p>Talking points will largely be decided by attendees on the day, but could include:</p> <ul> <li>Effective techniques for creating content ideas.</li> <li>Quick wins to take the pressure off the ideation process.</li> <li>Making the most of existing content assets.</li> <li>How to optimise your content distribution strategy.</li> </ul> tag:econsultancy.com,2008:WebinarEvent/868 2017-04-04T09:57:56+01:00 2017-04-04T09:57:56+01:00 Innovation Trends Webinar Econsultancy Training Team <p>The goal of this webinar is to cut through some of the noise that surrounds the word 'innovation' and in particular examine:</p> <ul> <li> The case for innovation</li> <li>Challenging assumptions around the process of innovation</li> <li>Offer practical guidance for approaching innovation</li> </ul> <p><br> This webinar will be based on learnings from Econsultancy's Innovation 2017 report, due to be published in April. It will be facilitated by Seán Donnelly, Senior Research Analyst and Steffan Aquarone, Head of Best Practice Reports and author of the Innovation 2017.</p><p>Econsultancy's Innovation 2017 report is a best practice guide based on Econsultancy's own research and contributions from 10 world class innovation thought leaders.</p> tag:econsultancy.com,2008:WebinarEvent/867 2017-04-03T14:45:11+01:00 2017-04-03T14:45:11+01:00 Therapy Thursdays - Agile Adoption Econsultancy Training Team <p>Therapy Thursdays are our new monthly webinars <strong>exclusively available for Econsultancy subscribers</strong>, designed for you to discuss things which may be confusing, painful or uncomfortable when it comes to your digital strategy.</p> <p>On the third Thursday of each month we’ll be exploring various online marketing problems around areas such as customer retention, data, marketing technology, personalisation and optimisation. Essentially, Therapy Thursdays are about interacting with people you feel comfortable enough to talk to, experts who can meet your needs and provide solutions for your digital angst.</p> <p>This month we’ll be addressing the adoption of 'agile' marketing within your business. We’ll be joined in our therapy lounge by Founder of <strong>Econsultancy</strong>, Ashley Friedlein and VP (EMEA) at <strong>Workfront</strong>, Richard Whitehead, who will be providing all the information, advice and anxiety-relievers you’ll need around 'agile' and prescribing the antidotes for you. </p> <p>Don’t worry if you’re a little nervous about attending, you can remain completely anonymous in the process. You’ll be able to submit questions without telling us who you are and which company you’re from. If you’d like to submit questions before the webinar, just send them to <a href="mailto:digitaltherapy@econsultancy.com">digitaltherapy@econsultancy.com</a> and we'll aim to answer them live in-session.</p> <p>Tune in for your chance to offload and seek advice on the best path forward when it comes to <strong>Agile Adoption</strong>.</p> tag:econsultancy.com,2008:WebinarEvent/861 2017-03-29T15:50:44+01:00 2017-03-29T15:50:44+01:00 Therapy Thursdays - Marketing & Digital Transformation Econsultancy Training Team <p>Therapy Thursdays are our new monthly webinars exclusively available for Econsultancy subscribers, designed for you to discuss things which may be confusing, painful or uncomfortable when it comes to your digital strategy.</p> <p>On the third Thursday of each month we’ll be exploring various online marketing problems around areas such as customer retention, data, marketing technology, personalisation and optimisation. Essentially, Therapy Thursdays are about interacting with people you feel comfortable enough to talk to, experts who can meet your needs and provide solutions for your digital angst.</p> <p>For our first Therapy Thursday session will be joined by our chief therapist and founder of Econsultancy, Ashley Friedlein and John Watton, Senior Director of Enterprise Marketing at Adobe. They’ll be addressing marketing and digital transformation in this kick-off session – whether you’ve recently been tasked with driving a transformation initiative within your organisation, or are looking to enact further change, TT will be your opportunity to offload and to seek advice on the best path forward.</p> <h2><strong>FAQs</strong></h2> <p><em>Is Therapy for me?</em></p> <p>If you’re currently suffering from digital anxiety, Therapy Thursdays is the perfect place for you to talk about your qualms, find solutions and make you feel better.</p> <p>Don’t worry if you’re a little nervous about attending, you can remain completely anonymous in the process. You’ll be able to submit questions without telling us who you are and which company you’re from.</p> <p>We offer our specialist treatment to all patients who are current Econsultancy subscribers.</p> <p><em>How will Therapy Thursdays make me feel?</em></p> <p>People are often anxious when they come to Therapy, but we’re here to make you feel right at home and relieve any stresses you have relating to your digital pain points. </p> <p>You should feel a sense of kinship, knowing you are not the only one suffering trepidation.</p> <p><em>Will I feel better straight away?</em></p> <p>Depending on the level of your diagnosis, it can take a number of counselling sessions before Therapy can provide a remedy for all of your problems. We suggest you come back every month to discuss all of your headaches and pains, so we can work together to provide the very best treatment for you and your business in the long-run.</p> tag:econsultancy.com,2008:ConferenceEvent/864 2017-03-28T16:45:16+01:00 2017-03-28T16:45:16+01:00 Supercharged: Marketers and Machines Econsultancy Training Team <p>Ready to help you uncover all you need to know about AI and how it can transform the way your business works, we bring you… Supercharged: Marketers and Machines. A one day, one-stop-shop, giving you the ultimate snapshot of AI integration within the marketing industry. Hear from brands already implementing it, experts in the field and best of all try out some of the tech!</p> tag:econsultancy.com,2008:ConferenceEvent/863 2017-03-26T15:24:36+01:00 2017-03-26T15:24:36+01:00 Digital Outlook 2017 Part 2 - The Sequel Econsultancy Training Team <p>We hear you, and we understand that there are still many digital marketing topics that were not covered at <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10154296603034327" target="_blank">Digital Outlook 2017</a>.</p> <p>We have selected the next six trending digital marketing topics to be presented at this event. Join us in this half day session to find out the trends and digital marketing best practices for the year.</p> <p>There will be 6 keynotes - all aiming to provide the audience with a outlook for the year.</p> <p>&gt;&gt;&gt; <strong>Overview of the 2017's trending digital marketing topics</strong></p> <p>&gt;&gt;&gt; <strong>Trends, best practices and c</strong><strong>ase studies</strong></p> <p>Hear from leading practitioners and network with industry players to learn what digital marketers should focus today to plan for tomorrow and succeed later.</p> <h4>Special Announcement</h4> <p>In partnership with NTUC, e2i and WSG, Econsultancy is carring out research on <strong>digital marketing training and development needs in Singapore for 2017</strong>. Please help us improve our training courses by completing the short survey <a href="http://www.surveygizmo.com/s3/3421857/b9062f550750" target="_blank">here</a>. In return for your time, you can redeem a discount on Econsultancy training courses in Singapore. </p> tag:econsultancy.com,2008:ConferenceEvent/862 2017-03-15T17:12:04+00:00 2017-03-15T17:12:04+00:00 Digital Therapy Live Econsultancy Training Team <p><strong>Digital Therapy Live</strong> is our brand new event dedicated to providing a cure for your digital angst. It’s part of our <strong>Digital Therapy</strong> programme for 2017, a mixture of events and webcasts running throughout the year.</p> <p><strong>Digital Therapy Live</strong> will explore topics of concern in the digital space, give you the opportunity to offload and help you seek advice on the best path forward.</p> <p>It’s designed to be a comfortable and confidential setting, so what’s said at <strong>Digital Therapy Live</strong>, stays at <strong>Digital Therapy Live</strong>. This is your chance to rant, jettison, question, dispute, explore and probe in a private forum surrounded by your peers and our experts.</p> <p>This event is exclusive to Econsultancy users who are also senior client-side marketers.</p> <h4><strong>Roundtable topics</strong></h4> <p>At <strong>Digital Therapy Live</strong> you’ll have the opportunity to participate in two roundtable discussions, each focusing on different digital pain points. Upon being allocated a space, you’ll have the chance to choose which discussion tables you would like to take part in the most. Topics on the day will delve into areas including:</p> <ul> <li>Quality data equals quality relevance</li> <li>Personalisation: How do you create, deliver, and manage personalised digital experiences at the speed of thought?</li> <li>Using digital asset management to turn hell to hello!</li> <li>AI and the future of marketing</li> <li>Attracting and retaining digital talent</li> </ul> <p>We’ll also be dosing you with some knock-out keynote sessions, easing your anxiety and eliminating your digital woes:</p> <ul> <li>Staying ahead of your competitive landscape in paid search</li> <li>We're not gaining actionable search insights quick enough to influence paid search performance</li> </ul> tag:econsultancy.com,2008:WebinarEvent/856 2017-03-06T13:42:11+00:00 2017-03-06T13:42:11+00:00 Digital Shift Innovation Webinar Q2 Econsultancy Training Team <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:RoundtableEvent/855 2017-03-03T14:01:32+00:00 2017-03-03T14:01:32+00:00 Email Marketing: automation, CRM and personalization Econsultancy Training Team <p>According to Econsultancy’s Email Marketing Census, almost three-quarters (73%) of marketers rate email as ‘excellent’ or ‘good’ when it comes to ROI. Far from dying out, it’s still a vital channel and one that continues to evolve. Mobile devices, automation and personalization have created new opportunities for email marketers, but staying relevant and useful to customers remains an ongoing challenge.</p> <p>This roundtable discussion will give attendees the opportunity to share their challenges, headaches, and success stories around email marketing.</p> <h4><strong>Talking points will largely be decided by attendees on the day, but could include:</strong></h4> <ul> <li>Email automation and data management the role of email in CRM</li> <li>Implementation of advanced email tactics (e.g. personalization, event triggers)</li> <li>Tools, analytics and KPIs</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/854 2017-03-03T12:03:16+00:00 2017-03-03T12:03:16+00:00 Social Media Tools, Analytics and Measurement Econsultancy Training Team <p>There are a huge number of social media tools on the market, but how do you know which one is right for your business? And once you chosen a tool, how can you make the most of the data it gives you?</p> <p>This roundtable discussion will give attendees the chance to compare notes on social media tools, and share their experiences on the best way to track and measure their social activity.</p> <h4><strong>Talking points will largely be decided by attendees on the day, but could include:</strong></h4> <ul> <li>Which social media tools are worth the money, and which ones shouldn’t be touched with a barge pole.</li> <li>Making the most of the tools you’re paying for.</li> <li>Moving beyond vanity metrics.</li> <li>Turning social data into relevant insights.</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/853 2017-03-03T10:58:50+00:00 2017-03-03T10:58:50+00:00 Online Video Strategy Econsultancy Training Team <p>It’s impossible to ignore the extraordinary growth in online video. Almost a third of smartphone users watch at least one online video per day, and video is predicted to account for three-quarters of web traffic this year. But while marketers are well aware of the power of video, it’s not always easy to integrate it into your content strategy.</p> <p>This roundtable discussion will allow attendees to share their experiences using online video, including their main challenges, opportunities and successes.</p> <h4><strong>Talking points will largely be decided by attendees on the day, but could include:</strong></h4> <ul> <li>Getting your video strategy off the ground. What resources do you need?</li> <li>How to make online video a business-as-usual marketing activity rather than a novelty.</li> <li>How video can impact each stage of the customer journey.</li> <li>Different formats and distributions channels. </li> <li>Tools, analytics and KPIs.</li> </ul> tag:econsultancy.com,2008:WebinarEvent/860 2017-03-03T02:32:01+00:00 2017-03-03T02:32:01+00:00 Mobile: Trends, Data and Best Practice (APAC time zone) Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for April looks at emerging trends, case studies and the state of mobile in 2017. This insight comes from Econsultancy's latest research along with collated third-party data and statistics.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/859 2017-03-01T15:04:41+00:00 2017-03-01T15:04:41+00:00 Mobile: Trends, Data and Best Practice Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Econsultancy's Trends Webinar for March looks at emerging trends, best practice and case studies around mobile, followed by a live Q&amp;A session with our Econsultancy analyst. </p> <p style="border: 0px; vertical-align: baseline;">This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. You will also have the opportunity to hear from Sam Barton, Head of User Experience at Shop Direct, on their approach to delivering an easy and ever-more personalised mobile experience with Very.co.uk, including lessons they have learnt. </p> <p style="border: 0px; vertical-align: baseline;"><strong>Key Agenda points:</strong></p> <ul> <li>The key trends and challenges to building a great mobile experience emerging from our Econsultancy reports</li> <li>Shaping your mobile strategy and best practice tips </li> </ul> <p><strong>Reports referenced for further reading:</strong></p> <ul> <li><a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends" target="_blank">Digital Trends Survey</a></li> <li><a href="https://econsultancy.com/reports/digital-intelligence-briefing-taking-advantage-of-the-mobile-opportunity" target="_blank">Taking advantage of the Mobile Opportunity</a></li> <li><a href="https://econsultancy.com/reports/user-experience-and-interaction-design-for-mobile-and-web" target="_blank">User Experience and Interaction Design for Mobile and Web</a></li> <li><a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide" target="_blank">Mobile Web Design and Development Best Practice Guide</a></li> <li><a href="https://econsultancy.com/reports/mobile-marketing-best-practice-guide-2016" target="_blank">Mobile Marketing Best Practice Guide</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-mobile-paid-search" target="_blank">Mobile Paid Search Best Practice Guide</a></li> <li><a href="https://econsultancy.com/reports/mobile-statistics" target="_blank">Mobile Statistics</a></li> </ul> <p><strong> </strong></p> tag:econsultancy.com,2008:RoundtableEvent/844 2017-02-27T15:18:18+00:00 2017-02-27T15:18:18+00:00 SEO Econsultancy Training Team <p><strong>FULLY BOOKED WAITING LIST AVAILABLE - Please email subs.support@econsultancy.com with the subject line 'SEO Roundtable waiting list'</strong></p> <p>What are some of the new search considerations for 2017? This discussion will invite delegates to consider:</p> <ul type="disc"> <li>The continuing impact of mobile on SEO</li> <li>New interfaces/channels and their effect on search (chatbots, intelligent assistants, voice, instant apps)</li> <li>Performance considerations and site speed, including AMP</li> <li>Current challenges in SEO, both technical and organisational</li> </ul> <p>Additional points</p> <ul type="disc"> <li>How are brands handling the decreased SEO exposure in the mobile first space, as PPC adverts for competitive keywords now take the majority of above the fold visibility on mobile? </li> <li>Now that content has moved centre stage for SEO, how do you deal deal with the need to use ever better and original content? </li> <li>What has the impact of the launch of Rankbrain and what do you think it will be? </li> <li>The overlap between User Experience Optimisation (UEO) and SEO</li> <li>How is the potential conflict between personal and company branding managed?</li> <li>What will be the impact on SEO of PDAs e.g. Siri, Cortana?</li> <li>What's the future of SEO with regards to Apps?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/845 2017-02-27T15:18:10+00:00 2017-02-27T15:18:10+00:00 Conversion Rate Optimisation Econsultancy Training Team <p><strong>FULLY BOOKED WAITING LIST AVAILABLE - Please email subs.support@econsultancy.com with the subject line 'CRO Roundtable waiting list'</strong></p> <p>55% of marketers now see conversion rate optimisation (CRO) as crucial to overall strategy. This roundtable discussion will cover the current landscape of CRO, including:</p> <ul type="disc"> <li>The tactics companies are using for CRO</li> <li>Tools and methodology - what’s new?</li> <li>The challenges of improving CRO and factors contributing to success</li> <li>Developing a testing culture</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/846 2017-02-27T15:18:00+00:00 2017-02-27T15:18:00+00:00 Customer Experience Econsultancy Training Team <p><strong>FULLY BOOKED WAITING LIST AVAILABLE - Please email subs.support@econsultancy.com with the subject line 'Customer Experience Roundtable waiting list'</strong></p> <p>Many companies are undergoing a transition from a product-led strategy to a customer-led strategy. As the focus on customer experience (CX) intensifies, marketers must ask what this means in practice. This roundtable discussion will cover a number of topics pertinent to CX, including:</p> <ul type="disc"> <li>Instilling a culture of design, from boardroom to office space</li> <li>Designing your organisation around your customer</li> <li>Creating cross-functional teams for optimisation and product development</li> <li>Mapping the customer journey</li> </ul> tag:econsultancy.com,2008:WebinarEvent/852 2017-02-10T05:42:02+00:00 2017-02-10T05:42:02+00:00 Online Video: Trends, Data and Best Practice (APAC time zone) Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for March looks at emerging trends, case studies and the state of video marketing in 2017. This insight comes from Econsultancy's latest research along with collated third-party data and statistics.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/851 2017-01-26T11:22:34+00:00 2017-01-26T11:22:34+00:00 Online Video: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for February looks at emerging trends, case studies and the state of video marketing in 2017.</p> <p>This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly. This presentation will draw heavily on upcoming research from Econsultancy.</p> <p>In particular, this webinar will present some best practice  guidelines from Econsultancy’s soon to be published Online Video Best Practice Guide</p> tag:econsultancy.com,2008:WebinarEvent/850 2017-01-25T04:10:56+00:00 2017-01-25T04:10:56+00:00 SEO: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for February looks at the latest trends, data and best practice within SEO (Search Engine Optimisation). This insight comes from Econsultancy's latest research along with collated third-party data and statistics.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by <strong>Sandeep Yadla, Senior SEO Manager (APAC) at JLL</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:ConferenceEvent/849 2017-01-18T09:13:20+00:00 2017-01-18T09:13:20+00:00 Digital Outlook 2017 Econsultancy Training Team <h5>The best digital marketers never stop learning, listening and looking ahead.</h5> <p>Join us in this half day session to find out about the digital and marketing outlook and trends shaking up the industry, and how we can leverage on these insights to accelerate our competitive advantage and business growth.</p> <p>There will be 6 keynotes - all aiming to provide the audience with a 2017 outlook which will help inspire and sharpen business plans.</p> <p>&gt;&gt;&gt; <strong>Overview of the 2017 digital and marketing outlook</strong></p> <p>&gt;&gt;&gt; <strong>Trends and best practices</strong></p> <p>Hear from leading practitioners and network with industry players to learn what digital marketers should focus today to plan for tomorrow and succeed later.</p> tag:econsultancy.com,2008:ConferenceEvent/848 2017-01-12T17:24:47+00:00 2017-01-12T17:24:47+00:00 Insight Show Econsultancy Training Team <p>The Insight Show has moved to Olympia West on 8 – 9 March 2017, and we can’t wait for you to join us.</p> <p>The Insight Show is THE event for professionals who generate or interpret actionable intelligence into strategic actions, providing you with the services, knowledge, contacts and inspiration to develop and deliver your next big projects.</p> <p>Network with industry leaders, learn from key suppliers and evaluate hundreds of products and services.   </p> <p>Are you ready to take your projects to the next level?</p> tag:econsultancy.com,2008:ConferenceEvent/847 2017-01-12T17:00:37+00:00 2017-01-12T17:00:37+00:00 MWLive Econsultancy Training Team <p>Marketing Week Live returns to Olympia Central on 8 – 9 March 2017, and we can’t wait for you to join us. </p> <p>MWLive celebrates marketing that matters to you, the marketer, right now. No matter the issues you’re facing, our sessions, experts and exhibitors will help you breathe new life into the future of your marketing campaigns. </p> <p>Network with industry leaders and learn from some of the most disruptive brand marketing campaigns of the moment in an electric, buzzing and dynamic environment.</p> <p>Are you ready to bring marketing to life?</p> tag:econsultancy.com,2008:WebinarEvent/842 2016-12-14T10:13:35+00:00 2016-12-14T10:13:35+00:00 Trends Webinar: Customer Experience Econsultancy Training Team <p>Econsultancy's Trends Webinar for January 2017 looks at the latest trends, data and best practice within customer experience. These insights come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders.</p> <p><strong>This webinar will cover:</strong></p> <ul> <li>The Key trends and challenges to building a great customer experience and understanding the customer journey emerging from our Econsultancy reports.</li> <li>A Framework for managing your customer Experience</li> <li>Best Practice Examples and Future Trends</li> </ul> <p>After the session you will also have the opportunity to ask our analyst any questions in the Q&amp;A session that follows. </p> tag:econsultancy.com,2008:ConferenceEvent/841 2016-11-17T05:22:20+00:00 2016-11-17T05:22:20+00:00 Digital Cream Singapore Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more responsive &amp; customer-centric approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Data-Driven Marketing &amp; Marketing Attribution Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Email Marketing - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Joining Up Online &amp; Offline Channels Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Marketing Automation - Best Practices &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Online Advertising - Retargeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Real-Time Brand Marketing - Using Data &amp; Technology To Drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">&gt;&gt;</strong> <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10153875617599327" target="_blank">Digital Cream Sydney 2016</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">Digital Cream Singapore 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">Digital Cream Sydney 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Digital Cream Melbourne 2014</a> and <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Digital Cream Hong Kong 2014</a></p> tag:econsultancy.com,2008:ConferenceEvent/840 2016-11-17T05:07:45+00:00 2016-11-17T05:07:45+00:00 Digital Cream Sydney Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more responsive &amp; customer-centric approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Data-Driven Marketing &amp; Marketing Attribution Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Email Marketing - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Joining Up Online &amp; Offline Channels Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Marketing Automation - Best Practices &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Online Advertising - Retargeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Real-Time Brand Marketing - Using Data &amp; Technology To Drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">&gt;&gt;</strong> <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10153875617599327" target="_blank">Digital Cream Sydney 2016</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">Digital Cream Singapore 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">Digital Cream Sydney 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Digital Cream Melbourne 2014</a> and <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Digital Cream Hong Kong 2014</a></p> tag:econsultancy.com,2008:WebinarEvent/839 2016-10-25T04:44:07+01:00 2016-10-25T04:44:07+01:00 Customer Experience Maturity in India Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's Customer Experience Maturity in India report, produced in association with <strong><a href="https://www.epsilon.com/apac/home.html" target="_blank">Epsilon</a></strong>. The report explores the extent to which organisations from India deliver a consistent and relevant customer experience across all touchpoints; such as - benefits deriving from an understanding of the customer journey, customer experience technology, customer data and insight, measuring returns and etc.</p> <p>The webinar will highlight the key findings, recent trends and best practice, followed by a 15 minute Q&amp;A session with host, <strong>Jeff Rajeck, Research Analyst APAC at Econsultancy </strong>and co-host, <strong>Pradeep Chopra, CEO, Digital Vidya</strong>.</p> <h4>FAQ:</h4> <p><strong>I'm not an Econsultancy subscriber, can I join?<br></strong>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?<br></strong>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?<br></strong>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?<br></strong>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/838 2016-10-24T17:09:05+01:00 2016-10-24T17:09:05+01:00 Social Quarterly Webinar Econsultancy Training Team <p>Social media moves quickly, with platforms and trends evolving all the time. Econsultancy’s Social Quarterly provides an overview of the latest trends in the industry, with information that can be translated into your own documents or be used internally at a moment’s notice.</p> <p>Join our webinar, where we will be presenting the latest version of the Social Quarterly, updating you on all the latest changes, user numbers and updates across multiple platforms.</p> <p>Bringing to life data from Econsultancy reports and blog posts, the Social Quarterly is the best of social in an easy-to-digest format.</p> <p>This webinar will help you:</p> <ul> <li>Get on top of the latest developments across multiple social media platforms.</li> <li>Understand some of the new features on Snapchat, Twitter and Instagram.</li> <li>Pinpoint areas in which you could be doing more when it comes to managing your social media.</li> <li>Gain confidence in speaking about social media trends and making recommendations to your colleagues about potential ways to improve your social media campaigns. </li> </ul> <p>Hosting our webinar is Joanna Halton, Head of Client Strategy at myclever™ Agency. Joanna is a regular lecturer on Digital PR, Social Media and Content at MMU, was a CIPR social media panel member and SomeComms Mark Hanson award winner. </p> tag:econsultancy.com,2008:RoundtableEvent/832 2016-10-12T17:29:40+01:00 2016-10-12T17:29:40+01:00 Email: Making Design and Content Mobile Friendly Econsultancy Training Team <p><strong>Exclusively available for Econsultancy Enterprise subscribers,</strong> this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of Email,</p> <p>Attendance is limited to 14 - 16 attendees, with discussion chaired and facilitated by Econsultancy.</p> <p><strong>Agenda Points<br></strong></p> <p>Holiday 2017 – getting ready for Black Friday/Cyber Monday &amp; Christmas</p> <p>Email preference centres</p> <p>Data Segmentation</p> <p>Email Automation</p> <p>Mobile responsiveness</p> <p>Progressive profiling</p> tag:econsultancy.com,2008:RoundtableEvent/830 2016-10-12T17:29:33+01:00 2016-10-12T17:29:33+01:00 Mobile Web Design and Development Econsultancy Training Team <p><strong>Exclusively available for Econsultancy Enterprise subscribers</strong>, this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of Mobile Web Design and Development.</p> <p>Attendance is limited to 14 - 16 attendees, with discussion chaired and facilitated by Econsultancy.</p> <h3>Agenda</h3> <ul type="disc"> <li>Understanding your customers’ needs and what they want from your mobile sites</li> <li>Smart techniques in User Centred Design </li> <li>Mapping the customer journey to meet customer needs, information architecture</li> <li>Using wireframes and rapid prototypes to align internal teams and customers </li> <li>Testing the user experience and optimising mobile site performance</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/831 2016-10-12T17:29:27+01:00 2016-10-12T17:29:27+01:00 Social Customer Service Econsultancy Training Team <p><strong>Exclusively available for Econsultancy Enterprise subscribers,</strong> this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of Social Customer Service.</p> <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Attendance is limited to 14 - 16 attendees, with discussion chaired and facilitated by Econsultancy.</p> <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><strong>Agenda</strong></p> <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">- What are the pros and cons of dealing with customer service via social media? To what extent are delegates already doing it?</p> <p>- How can marketers develop their capabilities in this area? What does/doesn’t work?</p> <p>- How can marketers establish the business case for social customer service?</p> <p>- What systems and processes are required for effective social customer service? Which team should it sit with?</p> <p>- KLM is scaling up its social customer service by using AI and chatbots. Is this the future of customer service? How can other companies emulate it?</p> tag:econsultancy.com,2008:WebinarEvent/837 2016-10-07T10:27:18+01:00 2016-10-07T10:27:18+01:00 State of Cross-Channel Marketing in Australia and New Zealand Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's State of Cross-Channel Marketing in Australia and New Zealand report, produced in association with <a href="https://www.ibm.com/watson/marketing/" target="_blank">IBM Watson Marketing</a>. The report looks at how marketers in the region progress in their cross-channel marketing strategies.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by <strong>Antonia Edmunds, Business Leader, APAC at IBM Watson Marketing</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <h4>FAQ:</h4> <p><strong>I'm not an Econsultancy subscriber, can I join?<br></strong>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?<br></strong>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?<br></strong>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?<br></strong>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/836 2016-10-04T09:06:45+01:00 2016-10-04T09:06:45+01:00 Asia Pacific Social Media Strategy Best Practice Econsultancy Training Team <p>Econsultancy APAC latest Trends Webinar looks at the latest trends, data and best practice within Social Media in Asia Pacific. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p><p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by<strong> John Sinke, AVP - Digital Marketing and Ecommerce, Resorts World Sentosa </strong>. There will be a 15 minute Q&amp;A session after the presentation.</p><p>This Asia Pacific Social Media Strategy Best Practice Webinar will cover:<br>- Social Media channel overview - the trends and developments driving change<br>- A broad framework for a Social Media Strategy<br>- Organisational challenges - organising for Social Media and typical operating models</p> <h4>FAQ:</h4> <p><strong>I'm not an Econsultancy subscriber, can I join?<br></strong>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?<br></strong>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?<br></strong>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?<br></strong>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/835 2016-10-04T03:36:13+01:00 2016-10-04T03:36:13+01:00 Understanding the Customer Journey in Asia Pacific Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's Understanding the Customer Journey in Asia-Pacific report, produced in association with leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud, <a href="https://www.emarsys.com/en-sg/" target="_blank">Emarsys</a>. The report looks at how organisations are mapping the customer journey and their understanding of the journey.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by <strong>Daniel Hagos, Client Success Director at Emarsys</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <h4>FAQ:</h4> <p><strong>I'm not an Econsultancy subscriber, can I join?<br></strong>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?<br></strong>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?<br></strong>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?<br></strong>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:AwardsEvent/834 2016-09-22T17:30:52+01:00 2016-09-22T17:30:52+01:00 The Masters of Marketing Awards Econsultancy Training Team <p>The Masters of Marketing celebrate and reward true mastery in marketing. It’s more than marketing excellence. It goes beyond best practice. The Masters award the work that combines creativity and innovation with effectiveness - setting new standards for the industry.</p> <p>The Masters of Marketing are unique in their format – we celebrate success with a glittering awards evening on 4 October before the Festival opens its doors. Then we showcase the work in depth to 3000 marketers through an interactive video installation of the winners and shortlist at the Festival of Marketing on 5-6 October. It doesn't stop there - we also promote our industry masters through our media brands such as Marketing Week and Econsultancy.</p> <p>Why? Well, we believe that everybody should learn from true mastery. The value of entering and winning a trophy at the Masters is not simply the benefit to your business from being lauded as the best; it’s giving marketers the chance to see, read, watch and touch your work at the Festival of Marketing. </p> tag:econsultancy.com,2008:ConferenceEvent/833 2016-09-22T12:17:52+01:00 2016-09-22T12:17:52+01:00 Festival of Marketing Econsultancy Training Team <p>The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together. As the largest global event dedicated to brand marketers, the Festival reflects the very nature of marketing – seamlessly blending inspiration and practical application.</p> <p>This is a place for professionals to experience everything they need to find success – the ideas, the connections and the practical skills. It is both inspiring and hands on learning. Marketing is creative, strategic and tactical and the Festival is built in this spirit.</p> <p>We do this through an expert conference programme boasting more leading marketing minds than anywhere else on the planet, along with workshops, training, awards and networking opportunities.</p> <p>Whether you’re attending the conference at the Festival, celebrating your successes at the Masters of Marketing awards or joining our partners at the Official Festival Fringe, you’re part of an experience like no other.</p> tag:econsultancy.com,2008:WebinarEvent/828 2016-09-01T08:58:25+01:00 2016-09-01T08:58:25+01:00 Data and Analytics: Trends, Data and Best Practice (APAC time zone) Econsultancy Training Team <p style="vertical-align: baseline;">Econsultancy APAC latest Trends Webinar looks at the latest trends, data and best practice within the world of Data and Analytics. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.</p> <p style="vertical-align: baseline;">The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. There will be a 15 minute Q&amp;A session after the presentation.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Agenda topics to be covered in this session:</strong></p> <ul type="disc"> <li>Key trends emerging from our <strong>Measurement and Analytics Report 2016</strong>, which looks at how organisations are using data strategically and tactically to generate insights and to improve business performance.</li> <li>Key findings from our first <strong>Predictive Analytics Report</strong>, exploring adoption levels, the types of strategies and tactics organisations are using, along with tools and processes employed for improving the level of actionable insights.</li> <li>Best practice</li> </ul> <p><strong>Reports r</strong><strong>eferenced</strong><strong>:</strong></p> <ul type="disc"> <li><a title="Measurement and Analytics Report 2016" href="https://econsultancy.com/reports/measurement-and-analytics-report/">Measurement and Analytics Report 2016</a></li> <li><a title="Predictive Analytics Report" href="https://econsultancy.com/reports/predictive-analytics-report/">Predictive Analytics Report</a></li> <li><a title="The Role of CRM in Data-Driven Marketing" href="https://econsultancy.com/reports/the-role-of-crm-in-data-driven-marketing/">The Role of CRM in Data-Driven Marketing</a></li> <li><a title="Data and Analytics Statistics" href="https://econsultancy.com/reports/data-and-analytics-statistics/">Data and Analytics Statistics</a></li> </ul> tag:econsultancy.com,2008:ConferenceEvent/806 2016-08-25T08:15:50+01:00 2016-08-25T08:15:50+01:00 The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Watson Marketing, this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Customer Experience (CX) India Roundtable Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention."</em> (Dave Walters, Product Evangelist - IBM Watson Marketing)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">CX Roundtable</strong> series, we are also running sessions in <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-rt-series-mumbai/" target="_blank">Mumbai (29 November)</a> </strong>and<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://www.econsultancy.com/events/cx-rt-series-delhi/" target="_blank">New Delhi (1 December)</a></strong>.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss two related subjects and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">- Building Customer Engagement &amp; Loyalty</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">- The Challenges and Best Practice of Engagement</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Watson Marketing's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/807 2016-08-25T07:19:44+01:00 2016-08-25T07:19:44+01:00 The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty Econsultancy Training Team <p style="border: 0px; vertical-align: baseline; text-align: justify;">In collaboration with IBM Watson Marketing, this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Customer Experience (CX) India Roundtable Series</strong> is brought to you by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.</p> <p style="border: 0px; vertical-align: baseline;"><em style="border: 0px; font-weight: inherit; vertical-align: baseline; font-variant: inherit;">"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention."</em> (Dave Walters, Product Evangelist - IBM Watson Marketing)</p> <p style="border: 0px; vertical-align: baseline;">By attending this <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">roundtable</strong> session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong>issues with like minded peers.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <p style="border: 0px; vertical-align: baseline;">As part of the <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">CX Roundtable</strong> series, we are also running sessions in <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://econsultancy.com/events/cx-rt-series-mumbai/" target="_blank">Mumbai (29 November)</a> </strong>and<strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"> </strong><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a href="https://www.econsultancy.com/events/cx-rt-series-delhi/" target="_blank">New Delhi (1 December)</a></strong>.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">The roundtable allows you to discuss two related subjects and allows you to find out from your peers how they are addressing similar challenges / opportunities.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">- Building Customer Engagement &amp; Loyalty</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">- The Challenges and Best Practice of Engagement</strong></p> <p style="border: 0px; vertical-align: baseline;">Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p style="border: 0px; vertical-align: baseline;">Led by Econsultancy and IBM Watson Marketing's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:WebinarEvent/814 2016-08-10T15:57:40+01:00 2016-08-10T15:57:40+01:00 Media Budgets Index Econsultancy Training Team <p>This webinar will highlight results from Econsultancy’s <em style="color: #1f497d;"><a href="https://www.econsultancy.com/reports/media-budgets-index/" target="_blank">Media Budgets Index</a> </em>report, produced in association with full-service analytics agency and technology firm, <a href="http://www.datalicious.com/" target="_blank">Datalicious</a>. The report compares and contrasts the relationship between where marketers are spending their money and where consumers are spending their time across US, EMEA, Asia and Australia/New Zealand. </p> <p>Hosted by Jim Clark, Research Director at Econsultancy and Christian Bartens, CEO and Founder of Datalicious, the webinar will cover the following key points:</p> <ul> <li>Country comparison index – how are marketers matching media spend to where customers spend their time across regions?</li> <li>State of the nations, profiling Singapore, India, US, Australia and New Zealand as well as the UK.</li> <li>Organisations' approach to allocating digital media spend and where budgets are currently being allocated.</li> <li>Responsibility for allocating and approving spend across the media mix and roadblocks to increasing digital spend.</li> <li>Are marketers' attitudes towards media matching up to reality – where do marketers believe customers are spending their time?</li> <li>Measuring effectiveness – strategies used by marketers to maximise their media spend and confidence in organisation’s capabilities.</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/827 2016-08-10T11:52:32+01:00 2016-08-10T11:52:32+01:00 Digital Transformation: Developing a Customer Centric Culture Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Aimed at those leading transformation initiatives</strong>, our <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://econsultancy.com/training/digital-transformation/">Digital Transformation</a> roundtable series is designed to give you both insight into the trends and findings from our latest research, and the opportunity to discuss with your peers the issues you’re facing.</p> <p>With the customer owning the relationship more than ever before, it is increasingly important to put the customer at the heart of your organisation. Being truly customer centric requires everybody within your organisation to live and breathe the same values.  </p> <p>You are required to understand who your customers are, their needs, challenges, behaviours and how to react as they adapt.</p> <p>But if you’re not already doing this, how do you manage the cultural shift? </p> <p>This roundtable will explore key challenges in developing a customer centric culture and how to make it stick. </p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Agenda</strong></h3> <p>We will discuss: </p> <p>- understanding your customer </p> <p>- using data to anticipate and respond to customer needs</p> <p>- managing an “always on” approach </p> <p>- customer centricity and organisation structure </p> <p>- the need for a chief customer officer? </p> <p>- managing customer centricity across people, process technology and culture</p> tag:econsultancy.com,2008:WebinarEvent/816 2016-08-04T14:33:47+01:00 2016-08-04T14:33:47+01:00 Mobile: Trends, Data and Best Practice Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusive to our Enterprise and Small Business subscribers</strong>, Econsultancy's Trends Webinar for September looks at the latest trends, data and best practice within the area of Mobile. </p> <p>Hosted by Econsultancy Senior Research Analyst Sean Donnelly, the webinar will present research from the recent Quarterly Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity, while also drawing on third-party data and statistics.</p> tag:econsultancy.com,2008:WebinarEvent/819 2016-08-04T14:32:54+01:00 2016-08-04T14:32:54+01:00 Email Best Practice Econsultancy Training Team <p>This webinar will be hosted by senior Econsultancy analyst, Lynette Saunders and guest host Dave Littlechild, a trainer and consultant for Econsultancy who works with clients in B2C and B2B sectors with their email and marketing strategy.</p> <h3><strong>Agenda</strong></h3> <p>Key points to be covered in this session include:</p> <ul> <li>  Trends impacting email marketing</li> <li>Key steps to effective email marketing</li> <li>Best practice tips and case studies</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/826 2016-08-01T16:50:14+01:00 2016-08-01T16:50:14+01:00 Content Strategy Econsultancy Training Team <p>Roundtable Fully Booked - Please Add Your Name to the <a href="http://www.surveygizmo.com/s3/2843290/Roundtable-Waiting-List-14072016"> </a><a href="http://www.surveygizmo.com/s3/2843290/Roundtable-Waiting-List-14072016">Waiting List</a>, if any places become available we will be in touch to let you know.</p> <p>With so many brands now recognising the importance of producing regular, fresh, and high quality content, it’s important to have a clear strategy as it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day. In order to get this right, organisations must devise and implement a content strategy that resonates with their users, articulates the brand’s message and adds to the overall experience. </p> <p><strong>Exclusively available for Econsultancy Enterprise subscribers,</strong> this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of Content Strategy. </p>