tag:econsultancy.com,2008:/events Events from Econsultancy 2017-07-25T16:48:41+01:00 tag:econsultancy.com,2008:RoundtableEvent/890 2017-07-25T16:48:41+01:00 2017-07-25T16:48:41+01:00 Paid Social Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around paid social. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own social media efforts.</p> <p>Social advertising is rapidly evolving, with new ad products constantly emerging as social networks seek to gain the upper hand on their competition. And with Facebook alone raking in almost $8bn in ad revenue in Q1, social media is obviously a very important channel for digital marketers.</p> <p>If you’re trying to optimise your social ad performance, improve your paid social strategy or maximise ROI, then this roundtable is for you. Attendees will have the opportunity to seek advice from their peers on anything related to paid social, which could include:</p> <p>- setting up a social strategy: what are the fundamentals?</p> <p>- KPIs: how to measure success.</p> <p>- getting creative: how to source the best imagery for your social ads.</p> tag:econsultancy.com,2008:RoundtableEvent/889 2017-07-25T16:48:32+01:00 2017-07-25T16:48:32+01:00 Measurement & Analytics Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around measurements and analytics. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own measurements and analytic efforts.</p> <p>According to Econsultancy research, almost two-thirds of businesses (64%) do not have a documented data analytics strategy while just over half (52%) do not measure their ROI from analytics investment. Clearly work needs to be done to improve this situation.</p> <p>This roundtable will give attendees the chance to discuss their current data &amp; analytics challenges, as well as sharing success stories and offering each other practical advice. Discussion points will be guided by delegates on the day, but could include:</p> <p>- which tools are most useful and effective? Which should be avoided?</p> <p>- how to secure senior buy-in and sufficient resources.</p> <p>- what does a modern data team look like? What roles are required?</p> <p>- the dreaded GDPR. What steps should marketers be taking to move towards compliance?</p> tag:econsultancy.com,2008:RoundtableEvent/888 2017-07-25T16:48:27+01:00 2017-07-25T16:48:27+01:00 Mobile Commerce Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around mobile commerce. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own mobile efforts.</p> <p>Mobile commerce is predicted to be worth $250bn in the US alone by 2020 - is your business best placed to take advantage of this trend? This roundtable will give delegates the chance to discuss and compare their mobile commerce strategies, including their main challenges, opportunities and successes.</p> <p>Talking points will largely be decided by attendees on the day, but could include:</p> <p>- mobile UX: how to create a user-friendly mobile experience.</p> <p>- customer journey analysis: where does mobile fit in the customer journey? How can marketers track user journeys across multiple devices?</p> <p>- data and analytics: systems, tools and processes.</p> <p>- mobile CRO: turning mobile traffic into sales.</p> tag:econsultancy.com,2008:WebinarEvent/895 2017-07-24T11:21:46+01:00 2017-07-24T11:21:46+01:00 Ideas and Where to Find Them Econsultancy Training Team <p>This webinar will share the secrets of finding brillant creative ideas to meet a commercial brief and discusses tools and techniques to create better work.</p> <p>The live session will be hosted by <strong>Claire Bridges, author and Founder of Now Go Create (trainer for <a href="https://www.creativereview.co.uk/mastering-creativity/" target="_blank">Mastering Creativity</a>) </strong>and<strong> Patrick Burgoyne, Editor of Creative Review</strong>.</p> <p>Key discussions:</p> <ul> <li>How to tackle the prospect of a blank page</li> <li>How to brainstorm effectively in a group</li> <li>How to evaluate your own and others' creative work</li> </ul> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:ConferenceEvent/894 2017-07-20T09:34:49+01:00 2017-07-20T09:34:49+01:00 Digital Intelligence Briefing 2017 Econsultancy Training Team <p>It's easy to be overwhelmed with the pace of change in technology and marketing. And unless you spend a lot of time immersed in news services, blogs and reports, it can be difficult to know what you really need to be paying attention to.</p> <p>So join us at this half-day session in the afternoon as we curate and highlight some of the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.</p> <p>We will also be sharing the latest trends, best practices and data on Digital Transformation in HR and Content Marketing.</p> tag:econsultancy.com,2008:WebinarEvent/887 2017-07-13T08:49:27+01:00 2017-07-13T08:49:27+01:00 Digital Transformation in the B2B Sector Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's upcoming report, Digital Transformation in the B2B Sector.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy</strong>.</p> <h4>Webinar done in collaboration with:  <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://www.ntuc.org.sg/uassociate/images/logo.png" alt="NTUC (U Associate)" width="341" height="101"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:ConferenceEvent/840 2017-07-13T06:02:28+01:00 2017-07-13T06:02:28+01:00 Digital Cream Sydney Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more responsive &amp; customer-centric approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Data-Driven Marketing &amp; Marketing Attribution Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Email Marketing - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Joining Up Online &amp; Offline Channels Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Marketing Automation - Best Practices &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Online Advertising - Retargeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Real-Time Brand Marketing - Using Data &amp; Technology To Drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">&gt;&gt;</strong> <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10153875617599327" target="_blank">Digital Cream Sydney 2016</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">Digital Cream Singapore 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">Digital Cream Sydney 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Digital Cream Melbourne 2014</a> and <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Digital Cream Hong Kong 2014</a></p> tag:econsultancy.com,2008:WebinarEvent/886 2017-07-12T05:36:58+01:00 2017-07-12T05:36:58+01:00 Digital Transformation in the Financial Services and Insurance Sector Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's new report, <a href="https://econsultancy.com/reports/digital-transformation-in-the-fsi-sector-gearing-up-for-success-in-a-changing-market/" target="_blank">Digital Transformation in the Financial Services and Insurance Sector</a>.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy</strong>.</p> <h4>Webinar done in collaboration with:  <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://www.ntuc.org.sg/uassociate/images/logo.png" alt="NTUC (U Associate)" width="341" height="101"></a> </h4> <h4> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/857 2017-07-05T14:23:28+01:00 2017-07-05T14:23:28+01:00 Content: Trends, Data and Best Practice Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Econsultancy's Trends Webinar for July looks at emerging trends, best practice and case studies around content marketing for 2017. This will be followed by our live Q&amp;A session where you have your questions answered by our Econsultancy Analyst. </p> <p style="border: 0px; vertical-align: baseline;">This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. </p> <p style="border: 0px; vertical-align: baseline;">Jessica Paz Jones, who is the Senior Digital Manager – Content, UX and Social Media at NSPCC, the leading children’s charity fighting to end abuse in the UK, will be joining the webinar as a guest host to share how they have approached their content strategy at NSPCC, as well as tips on how to overcome some of the challenges along the journey. </p> <p style="border: 0px; vertical-align: baseline;"><strong>Key Points this session will cover: </strong></p> <ul> <li>The key trends and challenges to content marketing emerging from our Econsultancy reports.</li> <li>A framework for building a Content Strategy</li> <li>Measuring the performance of content</li> <li>Best Practice tips and examples</li> </ul> tag:econsultancy.com,2008:WebinarEvent/884 2017-06-20T11:04:05+01:00 2017-06-20T11:04:05+01:00 The Future of Agencies Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's new report, <a href="https://econsultancy.com/reports/econsultancy-future-of-agencies-systems-and-empathy" target="_blank">The Future of Agencies: Systems and Empathy</a>.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy </strong>and <strong>Hari Shankar, MD, Ecselis Asia &amp; Head of Paid Strategy, Havas Media</strong>.</p> <h4>Webinar done in collaboration with:</h4> <h4><a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://www.ntuc.org.sg/uassociate/images/logo.png" alt="NTUC (U Associate)" width="341" height="101">    </a></h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/883 2017-06-15T11:23:29+01:00 2017-06-15T11:23:29+01:00 Digital Transformation - The Future of HR Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's brand new research, <a href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age" target="_blank">The Future of HR in the Digital Age</a>.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy</strong> and <strong>Damien Cummings, CEO at Peoplewave</strong>.</p> <h4>Webinar done in collaboration with:  <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://www.ntuc.org.sg/uassociate/images/logo.png" alt="NTUC (U Associate)" width="341" height="101"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/882 2017-06-12T12:41:40+01:00 2017-06-12T12:41:40+01:00 Therapy Thursdays: Personalisation through relevant content Econsultancy Training Team <p>Therapy Thursdays are our new monthly webinars <strong>exclusively available for Econsultancy subscribers</strong>, designed for you to discuss things which may be confusing, painful or uncomfortable when it comes to your digital strategy.</p> <p>Every month we’ll be exploring various online marketing problems around areas such as customer retention, data, marketing technology, personalisation and optimisation. Essentially, Therapy Thursdays are about interacting with people you feel comfortable enough to talk to, experts who can meet your needs and provide solutions for your digital angst.</p> <h3>Agenda</h3> <p>This month we’ll be addressing the topic of <strong>personalisation and relevant content</strong>. We’ll be joined in our therapy lounge by <strong>Ashley Friedlein, Founder of Econsultancy</strong> and <strong>Ian Truscott, </strong><strong>Global VP Marketing at Censhare</strong>, who will be discussing the content side of the personalisation equation and providing antidotes and anxiety-relievers for you. </p> <p>Our experts will discuss how you can pull together a coherent, seamless, multi-channel experience that solves your customers need from all the data, product information, transactions or social content you hold about them.Don’t worry if you’re a little nervous about attending, you can remain completely anonymous in the process. You’ll be able to submit questions to our experts without telling us who you are and which company you’re from.</p> <p>If you’d like to <a title="Submit a question" href="mailto:digitaltherapy@econsultancy.com"><strong>submit questions</strong></a> before the webinar, just send them to <a href="mailto:digitaltherapy@econsultancy.com">digitaltherapy@econsultancy.com</a> and we'll aim to answer them live in-session.</p> <p>Tune in for your chance to offload and seek advice on the best path forward when it comes to deliver a truly personalised experience for your customers.</p> tag:econsultancy.com,2008:DigitalShiftEvent/881 2017-06-07T10:22:00+01:00 2017-06-07T10:22:00+01:00 Digital Shift Q3 Econsultancy Training Team <p>Digital Shift is an exclusive Econsultancy service that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> <p><strong>Topics that we will expolre in this webinar: </strong></p> <ul> <li>The state of Marketing Technology - a look at what the latest research into the marketing technology landscape tells us about the near future of this ever more complex space, and an organising approach for understanding key capability areas</li> <li>The most innovative thing about Amazon is not what you think it is - what we can learn from Amazon's operating structure and what it reveals about a likely future of organisational design</li> <li>Might emotion recognition be the next frontier in interface and UX design? At least one significant technology player thinks it could be</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/878 2017-06-06T16:00:54+01:00 2017-06-06T16:00:54+01:00 Digital Content Strategy Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around digital content strategy. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own content marketing efforts.</p> <p>• Content audits – How do you decide what to create and how can the broader organization help?</p> <p>• Formats – What is cutting through and where? </p> <p>• With the release of Google Attribution as a free service, is there any excuse not to be tracking the success of your content? Does social media still throw a spanner in the works?</p> <p>• Resourcing – Inhouse or outsourced? Curated or created? What are the merits and challenges of each approach?</p> <p>• Who is getting it right?</p> tag:econsultancy.com,2008:RoundtableEvent/879 2017-06-06T16:00:51+01:00 2017-06-06T16:00:51+01:00 Marketing Automation & AI Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around automation and AI. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own marketing automation and AI efforts.</p> <p>Talking points will largely be decided by attendees on the day, but could include:</p> <p>• Marketing automation in a world of multichannel customer journeys: Have you gone beyond email? What challenges do you face?</p> <p>• Who is using machine learning effectively? Is your data strategy ready?</p> <p>• What’s wrong with humans? Are chatbots overhyped?</p> <p>• With marketing automation maturing and AI coming to market, are we risking turning from peacocks into chameleons by delivering ever more targeted messaging? Could this technology dilute your brand identity?</p> <p>• What is the endgame for machine learning and your business?</p> tag:econsultancy.com,2008:RoundtableEvent/880 2017-06-06T16:00:46+01:00 2017-06-06T16:00:46+01:00 Ecommerce User Experience Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around ecommerce and user experience. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own UX efforts.</p> <p>Talking points will largely be decided by attendees on the day, but could include:</p> <p>• UX is now a trendy term but how well does the c-suite understand human-centred design? Is there sponsorship at the right level?</p> <p>• Data driven marketing –Google is doing more to tie up online and offline behavior, is this changing your approach to targeting?</p> <p>• What is AI? From chatbots to personalization – where is AI being implemented and where is its future?</p> <p>• Approaches to user research and testing: What is best practice?</p> <p>• Who is getting it right? From content to delivery.</p> tag:econsultancy.com,2008:WebinarEvent/877 2017-06-06T10:37:13+01:00 2017-06-06T10:37:13+01:00 Trends Webinar: How Marketers Learn Econsultancy Training Team <p>Econsultancy's Trends Webinar for June 2017 will discuss recent research conducted by Econsultancy which examined how marketers approach professional development.</p> <p>In addition, the webinar will explore the ever increasing availability of options for marketers to keep up to date with the skills required to be a modern marketing professional looks at some of the key trends around practices How Marketers Learn.</p> <p>This webinar will be facilitated by Seán Donnelly, Senior Research Analyst at Econsultancy and Steffan Aquarone, Consultant Head of Best Practice Reports.</p> <h2 style="border: 0px; vertical-align: baseline; color: #004e70;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Reports referenced for further reading:</strong></h2> <ul> <li>How Marketers Learn Report - due to be published in July</li> </ul> tag:econsultancy.com,2008:WebinarEvent/876 2017-06-05T10:41:00+01:00 2017-06-05T10:41:00+01:00 Digital Shift Q3 Econsultancy Training Team <p>Digital Shift is an exclusive Econsultancy service that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> <p><strong>Topics that we will expolre in this webinar: </strong></p> <ul> <li>The state of Marketing Technology - a look at what the latest research into the marketing technology landscape tells us about the near future of this ever more complex space, and an organising approach for understanding key capability areas</li> <li>The most innovative thing about Amazon is not what you think it is - what we can learn from Amazon's operating structure and what it reveals about a likely future of organisational design</li> <li>Might emotion recognition be the next frontier in interface and UX design? At least one significant technology player thinks it could be</li> </ul> tag:econsultancy.com,2008:WebinarEvent/875 2017-06-05T04:59:05+01:00 2017-06-05T04:59:05+01:00 State of Marketing Automation in Australia & New Zealand Econsultancy Training Team <p>This webinar will highlight results from Econsultancy's first State of Marketing Automation in Australia and New Zealand report, published in association with <a href="https://www.oracle.com/marketingcloud/index.html" target="_blank">Oracle Marketing Cloud</a>. The report evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation. Some key insights from the research include:</p> <ul> <li>The majority of companies are choosing to manage their marketing automation in-house</li> <li>A capability gap is hampering the potential of marketing automation</li> <li>There's a pressing need for data unification</li> <li>Cloud-based SaaS platforms lead the way at an enterprise level</li> </ul> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy</strong> and <strong>Nick Dennis, Presales Director, ANZ at Oracle Marketing Cloud</strong>.</p> <h4>Webinar done in collaboration with: <a href="https://www.oracle.com/marketingcloud/index.html" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0008/6905/oracle_logo-blog-flyer.jpg" alt="OMC" width="150" height="80"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/874 2017-05-05T08:54:52+01:00 2017-05-05T08:54:52+01:00 Content Marketing: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for June looks at the latest trends, data and best practice within content marketing. This insight comes from Econsultancy's research, <a href="https://econsultancy.com/reports/the-future-of-content-marketing/" target="_blank">The Future of Content Marketing</a>.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/872 2017-05-03T11:01:14+01:00 2017-05-03T11:01:14+01:00 Digital Transformation: The Future of HR Econsultancy Training Team <p>This webinar, hosted by Neil Perkin, will cover our latest research on <a href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age" target="_blank"><strong>The Future of HR in the Digital Age</strong></a>, including:</p> <ul> <li> <strong>The new context for HR</strong> - digital disruption and the customer experience revolution</li> <li> <strong>HR and digital transformation</strong> - how can HR empower digital-native culture and transformation </li> <li> <strong>Changing HR practice</strong> - shifting performance management processes, building high performance teams, developing a learning culture, approaches to talent acquisition and management</li> <li> <strong>HR and Digital Leadership</strong> - how is leadership and leadership development changing in the digital-empowered world?</li> </ul> tag:econsultancy.com,2008:WebinarEvent/873 2017-05-03T10:44:57+01:00 2017-05-03T10:44:57+01:00 Email: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for May 2017 looks at some of the key trends around email practices, including key insights and benchmarks from our latest <a href="https://econsultancy.com/reports/email-census" target="_blank">Email Census Survey 2017</a>.</p> <p>Our Webinar will explore the challenges organisations are facing in improving their email capabilities and some best practice examples, as well as opinions on what the future of email will look like. This insight comes from Econsultancy's own research along with collated third-party data and statistics.</p> <p>Joining Lynette on the webinar as a guest host will be Dave Littlechild. A veteran of email marketing, Dave has spent the past 13 years on both sides of the pond helping email marketers across B2B and B2C sectors to maximise ROI.  In addition to training for Econsultancy, he has sat in thought leadership positions on both the US and the UK DMA's email marketing councils to continue responsible development of the industry.</p> <h2><strong style="border: 0px; vertical-align: baseline;">Key Agenda points</strong></h2> <ul> <li>Trends impacting email marketing</li> <li>Key steps to effective email marketing</li> <li>Best practice tips and case studies</li> </ul> <h2><strong style="border: 0px; vertical-align: baseline;">Reports referenced for further reading:</strong></h2> <ul> <li><a href="https://www.econsultancy.com/reports/the-fundamentals-of-email-marketing">Fundamentals of Email</a></li> <li><a href="https://www.econsultancy.com/reports/email-marketing-best-practice-guide">Email Best Practice Guide</a></li> <li><a href="https://www.econsultancy.com/reports/email-census">Email Marketing Industry Census 2017</a></li> <li><a href="https://www.econsultancy.com/reports/email-marketing-digital-marketing-template-files">Email Marketing Digital Marketing Templates</a></li> <li><a href="https://www.econsultancy.com/reports/digital-intelligence-briefing-2017-digital-trends">2017 Digital Trends Briefing</a></li> <li><a href="https://www.econsultancy.com/reports/marketing-budgets">Marketing Budgets 2016</a></li> <li><a href="https://econsultancy.com/reports/skills-of-the-modern-marketer">Skills of the Modern Marketer</a></li> <li><a href="https://econsultancy.com/reports/email-ecrm-statistics">Email and CRM statistics</a></li> </ul>   tag:econsultancy.com,2008:RoundtableEvent/871 2017-05-02T16:24:45+01:00 2017-05-02T16:24:45+01:00 UX & Design-led thinking Econsultancy Training Team <p> Join this roundtable to discuss:</p> <ul> <li>What are the benefits of user-centred digital design standards and how to articulate the benefits to the broader business</li> <li>What are the best practices to adopt in order to achieve consistent digital design standards when working across multiple projects and digital devices</li> <li>How to ensure guidelines and standards are always up to date, enforceable and based on the latest usability testing, customer profiling and journey mapping</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/869 2017-04-26T11:19:43+01:00 2017-04-26T11:19:43+01:00 Digital Transformation Annual Conference: Talent and Culture Econsultancy Training Team <p>As digital impacts ever more broadly across every area of your business, fostering an environment where digital culture and talent can thrive is key. </p> <p>Join us for an exclusive senior leaders’ conference, focusing on two of the key pillars of <strong>Digital Transformation: Talent and Culture</strong>. </p> <h3>On the agenda:</h3> <ul> <li>Find out how the customer experience revolution is impacting every area of your business </li> <li>The importance of HR in supporting your people and change </li> <li>Understand how best to bring your people on the Digital Transformation journey  </li> <li>How to manage the challenge of attracting and retaining digital talent </li> <li>An overview of how best to support the right culture for agility </li> </ul> <h3>Benefit from:</h3> <ul> <li>Insight from those at the forefront of transformation</li> <li>Learnings from speakers from some of the world's leading brands</li> <li>Networking and discussions with your peers </li> </ul> tag:econsultancy.com,2008:WebinarEvent/870 2017-04-19T04:11:29+01:00 2017-04-19T04:11:29+01:00 Customer Experience: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for May looks at the latest trends, data and best practice within customer experience. This insight comes from Econsultancy's research, <a href="https://econsultancy.com/reports/implementing-a-customer-experience-cx-strategy-best-practice-guide" target="_blank">Implementing a Customer Experience Strategy Best Practice Guide</a>.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by <strong>Avis Easteal, Regional Head, Consumer at Luxasia</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:RoundtableEvent/866 2017-04-04T11:44:17+01:00 2017-04-04T11:44:17+01:00 Data Driven Marketing Econsultancy Training Team <p>In the digital age we’re led to believe that all marketing should be data-driven, but that often isn’t the case. Econsultancy research shows that 25% of marketers use analytics to drive actionable recommendations, while a further 60% are ’sometimes’ able to make data-driven decisions.</p> <p>It seems that turning those data lakes into actionable insights remains an ongoing challenge for most marketers. So how can we begin to better exploit the data we have available?</p> <p>This roundtable discussion will give attendees the chance to discuss how best to implement and optimise a data-driven marketing strategy. Talking points could include:</p> <ul> <li>The fundamentals of a data-driven strategy.</li> <li>How to move from reporting to offering insights and advice.</li> <li>How to improve your own analytical skills.</li> <li>Which analytics tools are worth using? And which should be avoided?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/865 2017-04-04T11:40:00+01:00 2017-04-04T11:40:00+01:00 Creating Compelling Content Econsultancy Training Team <p>Brands recognise that content is a vital way to reach and engage with consumers, whether they’re selling biscuits or bank accounts. But it’s becoming increasingly difficult to gain any cut through among all the low quality content cluttering up the internet.</p> <p>This roundtable discussion will give attendees the chance to share their key challenges, headaches, and success stories around content creation. It provides an opportunity to learn from industry peers, with the aim of providing inspiration for your own content marketing efforts.</p> <p>Talking points will largely be decided by attendees on the day, but could include:</p> <ul> <li>Effective techniques for creating content ideas.</li> <li>Quick wins to take the pressure off the ideation process.</li> <li>Making the most of existing content assets.</li> <li>How to optimise your content distribution strategy.</li> </ul> tag:econsultancy.com,2008:WebinarEvent/868 2017-04-04T09:57:56+01:00 2017-04-04T09:57:56+01:00 Innovation Trends Webinar Econsultancy Training Team <p>The goal of this webinar is to cut through some of the noise that surrounds the word 'innovation' and in particular examine:</p> <ul> <li> The case for innovation</li> <li>Challenging assumptions around the process of innovation</li> <li>Offer practical guidance for approaching innovation</li> </ul> <p><br> This webinar will be based on learnings from Econsultancy's Innovation 2017 report, due to be published in April. It will be facilitated by Seán Donnelly, Senior Research Analyst and Steffan Aquarone, Head of Best Practice Reports and author of the Innovation 2017.</p><p>Econsultancy's Innovation 2017 report is a best practice guide based on Econsultancy's own research and contributions from 10 world class innovation thought leaders.</p> tag:econsultancy.com,2008:WebinarEvent/867 2017-04-03T14:45:11+01:00 2017-04-03T14:45:11+01:00 Therapy Thursdays - Agile Adoption Econsultancy Training Team <p>Therapy Thursdays are our new monthly webinars <strong>exclusively available for Econsultancy subscribers</strong>, designed for you to discuss things which may be confusing, painful or uncomfortable when it comes to your digital strategy.</p> <p>On the third Thursday of each month we’ll be exploring various online marketing problems around areas such as customer retention, data, marketing technology, personalisation and optimisation. Essentially, Therapy Thursdays are about interacting with people you feel comfortable enough to talk to, experts who can meet your needs and provide solutions for your digital angst.</p> <p>This month we’ll be addressing the adoption of 'agile' marketing within your business. We’ll be joined in our therapy lounge by Founder of <strong>Econsultancy</strong>, Ashley Friedlein and VP (EMEA) at <strong>Workfront</strong>, Richard Whitehead, who will be providing all the information, advice and anxiety-relievers you’ll need around 'agile' and prescribing the antidotes for you. </p> <p>Don’t worry if you’re a little nervous about attending, you can remain completely anonymous in the process. You’ll be able to submit questions without telling us who you are and which company you’re from. If you’d like to submit questions before the webinar, just send them to <a href="mailto:digitaltherapy@econsultancy.com">digitaltherapy@econsultancy.com</a> and we'll aim to answer them live in-session.</p> <p>Tune in for your chance to offload and seek advice on the best path forward when it comes to <strong>Agile Adoption</strong>.</p> tag:econsultancy.com,2008:WebinarEvent/861 2017-03-29T15:50:44+01:00 2017-03-29T15:50:44+01:00 Therapy Thursdays - Marketing & Digital Transformation Econsultancy Training Team <p>Therapy Thursdays are our new monthly webinars exclusively available for Econsultancy subscribers, designed for you to discuss things which may be confusing, painful or uncomfortable when it comes to your digital strategy.</p> <p>On the third Thursday of each month we’ll be exploring various online marketing problems around areas such as customer retention, data, marketing technology, personalisation and optimisation. Essentially, Therapy Thursdays are about interacting with people you feel comfortable enough to talk to, experts who can meet your needs and provide solutions for your digital angst.</p> <p>For our first Therapy Thursday session will be joined by our chief therapist and founder of Econsultancy, Ashley Friedlein and John Watton, Senior Director of Enterprise Marketing at Adobe. They’ll be addressing marketing and digital transformation in this kick-off session – whether you’ve recently been tasked with driving a transformation initiative within your organisation, or are looking to enact further change, TT will be your opportunity to offload and to seek advice on the best path forward.</p> <h2><strong>FAQs</strong></h2> <p><em>Is Therapy for me?</em></p> <p>If you’re currently suffering from digital anxiety, Therapy Thursdays is the perfect place for you to talk about your qualms, find solutions and make you feel better.</p> <p>Don’t worry if you’re a little nervous about attending, you can remain completely anonymous in the process. You’ll be able to submit questions without telling us who you are and which company you’re from.</p> <p>We offer our specialist treatment to all patients who are current Econsultancy subscribers.</p> <p><em>How will Therapy Thursdays make me feel?</em></p> <p>People are often anxious when they come to Therapy, but we’re here to make you feel right at home and relieve any stresses you have relating to your digital pain points. </p> <p>You should feel a sense of kinship, knowing you are not the only one suffering trepidation.</p> <p><em>Will I feel better straight away?</em></p> <p>Depending on the level of your diagnosis, it can take a number of counselling sessions before Therapy can provide a remedy for all of your problems. We suggest you come back every month to discuss all of your headaches and pains, so we can work together to provide the very best treatment for you and your business in the long-run.</p> tag:econsultancy.com,2008:ConferenceEvent/864 2017-03-28T16:45:16+01:00 2017-03-28T16:45:16+01:00 Supercharged: Marketers and Machines Econsultancy Training Team <p>Ready to help you uncover all you need to know about AI and how it can transform the way your business works, we bring you… Supercharged: Marketers and Machines. A one day, one-stop-shop, giving you the ultimate snapshot of AI integration within the marketing industry. Hear from brands already implementing it, experts in the field and best of all try out some of the tech!</p> tag:econsultancy.com,2008:ConferenceEvent/863 2017-03-26T15:24:36+01:00 2017-03-26T15:24:36+01:00 Digital Outlook 2017 Part 2 - The Sequel Econsultancy Training Team <p>We hear you, and we understand that there are still many digital marketing topics that were not covered at <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10154296603034327" target="_blank">Digital Outlook 2017</a>.</p> <p>We have selected the next six trending digital marketing topics to be presented at this event. Join us in this half day session to find out the trends and digital marketing best practices for the year.</p> <p>There will be 6 keynotes - all aiming to provide the audience with a outlook for the year.</p> <p>&gt;&gt;&gt; <strong>Overview of the 2017's trending digital marketing topics</strong></p> <p>&gt;&gt;&gt; <strong>Trends, best practices and c</strong><strong>ase studies</strong></p> <p>Hear from leading practitioners and network with industry players to learn what digital marketers should focus today to plan for tomorrow and succeed later.</p> <h4>Special Announcement</h4> <p>In partnership with NTUC, e2i and WSG, Econsultancy is carring out research on <strong>digital marketing training and development needs in Singapore for 2017</strong>. Please help us improve our training courses by completing the short survey <a href="http://www.surveygizmo.com/s3/3421857/b9062f550750" target="_blank">here</a>. In return for your time, you can redeem a discount on Econsultancy training courses in Singapore. </p> tag:econsultancy.com,2008:ConferenceEvent/862 2017-03-15T17:12:04+00:00 2017-03-15T17:12:04+00:00 Digital Therapy Live Econsultancy Training Team <p><strong>Digital Therapy Live</strong> is our brand new event dedicated to providing a cure for your digital angst. It’s part of our <strong>Digital Therapy</strong> programme for 2017, a mixture of events and webcasts running throughout the year.</p> <p><strong>Digital Therapy Live</strong> will explore topics of concern in the digital space, give you the opportunity to offload and help you seek advice on the best path forward.</p> <p>It’s designed to be a comfortable and confidential setting, so what’s said at <strong>Digital Therapy Live</strong>, stays at <strong>Digital Therapy Live</strong>. This is your chance to rant, jettison, question, dispute, explore and probe in a private forum surrounded by your peers and our experts.</p> <p>This event is exclusive to Econsultancy users who are also senior client-side marketers.</p> <h4><strong>Roundtable topics</strong></h4> <p>At <strong>Digital Therapy Live</strong> you’ll have the opportunity to participate in two roundtable discussions, each focusing on different digital pain points. Upon being allocated a space, you’ll have the chance to choose which discussion tables you would like to take part in the most. Topics on the day will delve into areas including:</p> <ul> <li>Quality data equals quality relevance</li> <li>Personalisation: How do you create, deliver, and manage personalised digital experiences at the speed of thought?</li> <li>Using digital asset management to turn hell to hello!</li> <li>AI and the future of marketing</li> <li>Attracting and retaining digital talent</li> </ul> <p>We’ll also be dosing you with some knock-out keynote sessions, easing your anxiety and eliminating your digital woes:</p> <ul> <li>Staying ahead of your competitive landscape in paid search</li> <li>We're not gaining actionable search insights quick enough to influence paid search performance</li> </ul> tag:econsultancy.com,2008:WebinarEvent/856 2017-03-06T13:42:11+00:00 2017-03-06T13:42:11+00:00 Digital Shift Innovation Webinar Q2 Econsultancy Training Team <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:RoundtableEvent/855 2017-03-03T14:01:32+00:00 2017-03-03T14:01:32+00:00 Email Marketing: automation, CRM and personalization Econsultancy Training Team <p>According to Econsultancy’s Email Marketing Census, almost three-quarters (73%) of marketers rate email as ‘excellent’ or ‘good’ when it comes to ROI. Far from dying out, it’s still a vital channel and one that continues to evolve. Mobile devices, automation and personalization have created new opportunities for email marketers, but staying relevant and useful to customers remains an ongoing challenge.</p> <p>This roundtable discussion will give attendees the opportunity to share their challenges, headaches, and success stories around email marketing.</p> <h4><strong>Talking points will largely be decided by attendees on the day, but could include:</strong></h4> <ul> <li>Email automation and data management the role of email in CRM</li> <li>Implementation of advanced email tactics (e.g. personalization, event triggers)</li> <li>Tools, analytics and KPIs</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/854 2017-03-03T12:03:16+00:00 2017-03-03T12:03:16+00:00 Social Media Tools, Analytics and Measurement Econsultancy Training Team <p>There are a huge number of social media tools on the market, but how do you know which one is right for your business? And once you chosen a tool, how can you make the most of the data it gives you?</p> <p>This roundtable discussion will give attendees the chance to compare notes on social media tools, and share their experiences on the best way to track and measure their social activity.</p> <h4><strong>Talking points will largely be decided by attendees on the day, but could include:</strong></h4> <ul> <li>Which social media tools are worth the money, and which ones shouldn’t be touched with a barge pole.</li> <li>Making the most of the tools you’re paying for.</li> <li>Moving beyond vanity metrics.</li> <li>Turning social data into relevant insights.</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/853 2017-03-03T10:58:50+00:00 2017-03-03T10:58:50+00:00 Online Video Strategy Econsultancy Training Team <p>It’s impossible to ignore the extraordinary growth in online video. Almost a third of smartphone users watch at least one online video per day, and video is predicted to account for three-quarters of web traffic this year. But while marketers are well aware of the power of video, it’s not always easy to integrate it into your content strategy.</p> <p>This roundtable discussion will allow attendees to share their experiences using online video, including their main challenges, opportunities and successes.</p> <h4><strong>Talking points will largely be decided by attendees on the day, but could include:</strong></h4> <ul> <li>Getting your video strategy off the ground. What resources do you need?</li> <li>How to make online video a business-as-usual marketing activity rather than a novelty.</li> <li>How video can impact each stage of the customer journey.</li> <li>Different formats and distributions channels. </li> <li>Tools, analytics and KPIs.</li> </ul> tag:econsultancy.com,2008:WebinarEvent/860 2017-03-03T02:32:01+00:00 2017-03-03T02:32:01+00:00 Mobile: Trends, Data and Best Practice (APAC time zone) Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for April looks at emerging trends, case studies and the state of mobile in 2017. This insight comes from Econsultancy's latest research along with collated third-party data and statistics.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/859 2017-03-01T15:04:41+00:00 2017-03-01T15:04:41+00:00 Mobile: Trends, Data and Best Practice Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Econsultancy's Trends Webinar for March looks at emerging trends, best practice and case studies around mobile, followed by a live Q&amp;A session with our Econsultancy analyst. </p> <p style="border: 0px; vertical-align: baseline;">This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. You will also have the opportunity to hear from Sam Barton, Head of User Experience at Shop Direct, on their approach to delivering an easy and ever-more personalised mobile experience with Very.co.uk, including lessons they have learnt. </p> <p style="border: 0px; vertical-align: baseline;"><strong>Key Agenda points:</strong></p> <ul> <li>The key trends and challenges to building a great mobile experience emerging from our Econsultancy reports</li> <li>Shaping your mobile strategy and best practice tips </li> </ul> <p><strong>Reports referenced for further reading:</strong></p> <ul> <li><a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends" target="_blank">Digital Trends Survey</a></li> <li><a href="https://econsultancy.com/reports/digital-intelligence-briefing-taking-advantage-of-the-mobile-opportunity" target="_blank">Taking advantage of the Mobile Opportunity</a></li> <li><a href="https://econsultancy.com/reports/user-experience-and-interaction-design-for-mobile-and-web" target="_blank">User Experience and Interaction Design for Mobile and Web</a></li> <li><a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide" target="_blank">Mobile Web Design and Development Best Practice Guide</a></li> <li><a href="https://econsultancy.com/reports/mobile-marketing-best-practice-guide-2016" target="_blank">Mobile Marketing Best Practice Guide</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-mobile-paid-search" target="_blank">Mobile Paid Search Best Practice Guide</a></li> <li><a href="https://econsultancy.com/reports/mobile-statistics" target="_blank">Mobile Statistics</a></li> </ul> <p><strong> </strong></p> tag:econsultancy.com,2008:RoundtableEvent/844 2017-02-27T15:18:18+00:00 2017-02-27T15:18:18+00:00 SEO Econsultancy Training Team <p><strong>FULLY BOOKED WAITING LIST AVAILABLE - Please email subs.support@econsultancy.com with the subject line 'SEO Roundtable waiting list'</strong></p> <p>What are some of the new search considerations for 2017? This discussion will invite delegates to consider:</p> <ul type="disc"> <li>The continuing impact of mobile on SEO</li> <li>New interfaces/channels and their effect on search (chatbots, intelligent assistants, voice, instant apps)</li> <li>Performance considerations and site speed, including AMP</li> <li>Current challenges in SEO, both technical and organisational</li> </ul> <p>Additional points</p> <ul type="disc"> <li>How are brands handling the decreased SEO exposure in the mobile first space, as PPC adverts for competitive keywords now take the majority of above the fold visibility on mobile? </li> <li>Now that content has moved centre stage for SEO, how do you deal deal with the need to use ever better and original content? </li> <li>What has the impact of the launch of Rankbrain and what do you think it will be? </li> <li>The overlap between User Experience Optimisation (UEO) and SEO</li> <li>How is the potential conflict between personal and company branding managed?</li> <li>What will be the impact on SEO of PDAs e.g. Siri, Cortana?</li> <li>What's the future of SEO with regards to Apps?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/845 2017-02-27T15:18:10+00:00 2017-02-27T15:18:10+00:00 Conversion Rate Optimisation Econsultancy Training Team <p><strong>FULLY BOOKED WAITING LIST AVAILABLE - Please email subs.support@econsultancy.com with the subject line 'CRO Roundtable waiting list'</strong></p> <p>55% of marketers now see conversion rate optimisation (CRO) as crucial to overall strategy. This roundtable discussion will cover the current landscape of CRO, including:</p> <ul type="disc"> <li>The tactics companies are using for CRO</li> <li>Tools and methodology - what’s new?</li> <li>The challenges of improving CRO and factors contributing to success</li> <li>Developing a testing culture</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/846 2017-02-27T15:18:00+00:00 2017-02-27T15:18:00+00:00 Customer Experience Econsultancy Training Team <p><strong>FULLY BOOKED WAITING LIST AVAILABLE - Please email subs.support@econsultancy.com with the subject line 'Customer Experience Roundtable waiting list'</strong></p> <p>Many companies are undergoing a transition from a product-led strategy to a customer-led strategy. As the focus on customer experience (CX) intensifies, marketers must ask what this means in practice. This roundtable discussion will cover a number of topics pertinent to CX, including:</p> <ul type="disc"> <li>Instilling a culture of design, from boardroom to office space</li> <li>Designing your organisation around your customer</li> <li>Creating cross-functional teams for optimisation and product development</li> <li>Mapping the customer journey</li> </ul> tag:econsultancy.com,2008:WebinarEvent/852 2017-02-10T05:42:02+00:00 2017-02-10T05:42:02+00:00 Online Video: Trends, Data and Best Practice (APAC time zone) Econsultancy Training Team <p>Econsultancy APAC's Trends Webinar for March looks at emerging trends, case studies and the state of video marketing in 2017. This insight comes from Econsultancy's latest research along with collated third-party data and statistics.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/851 2017-01-26T11:22:34+00:00 2017-01-26T11:22:34+00:00 Online Video: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for February looks at emerging trends, case studies and the state of video marketing in 2017.</p> <p>This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly. This presentation will draw heavily on upcoming research from Econsultancy.</p> <p>In particular, this webinar will present some best practice  guidelines from Econsultancy’s soon to be published Online Video Best Practice Guide</p> tag:econsultancy.com,2008:WebinarEvent/850 2017-01-25T04:10:56+00:00 2017-01-25T04:10:56+00:00 SEO: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for February looks at the latest trends, data and best practice within SEO (Search Engine Optimisation). This insight comes from Econsultancy's latest research along with collated third-party data and statistics.</p> <p>This session will be hosted by<strong> Jeff</strong> <strong>Rajeck, Research Analyst, APAC at Econsultancy </strong>and co-hosted by <strong>Sandeep Yadla, Senior SEO Manager (APAC) at JLL</strong>. There will be a 15 minute Q&amp;A session after the presentation.</p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:ConferenceEvent/849 2017-01-18T09:13:20+00:00 2017-01-18T09:13:20+00:00 Digital Outlook 2017 Econsultancy Training Team <h5>The best digital marketers never stop learning, listening and looking ahead.</h5> <p>Join us in this half day session to find out about the digital and marketing outlook and trends shaking up the industry, and how we can leverage on these insights to accelerate our competitive advantage and business growth.</p> <p>There will be 6 keynotes - all aiming to provide the audience with a 2017 outlook which will help inspire and sharpen business plans.</p> <p>&gt;&gt;&gt; <strong>Overview of the 2017 digital and marketing outlook</strong></p> <p>&gt;&gt;&gt; <strong>Trends and best practices</strong></p> <p>Hear from leading practitioners and network with industry players to learn what digital marketers should focus today to plan for tomorrow and succeed later.</p> tag:econsultancy.com,2008:ConferenceEvent/848 2017-01-12T17:24:47+00:00 2017-01-12T17:24:47+00:00 Insight Show Econsultancy Training Team <p>The Insight Show has moved to Olympia West on 8 – 9 March 2017, and we can’t wait for you to join us.</p> <p>The Insight Show is THE event for professionals who generate or interpret actionable intelligence into strategic actions, providing you with the services, knowledge, contacts and inspiration to develop and deliver your next big projects.</p> <p>Network with industry leaders, learn from key suppliers and evaluate hundreds of products and services.   </p> <p>Are you ready to take your projects to the next level?</p> tag:econsultancy.com,2008:ConferenceEvent/847 2017-01-12T17:00:37+00:00 2017-01-12T17:00:37+00:00 MWLive Econsultancy Training Team <p>Marketing Week Live returns to Olympia Central on 8 – 9 March 2017, and we can’t wait for you to join us. </p> <p>MWLive celebrates marketing that matters to you, the marketer, right now. No matter the issues you’re facing, our sessions, experts and exhibitors will help you breathe new life into the future of your marketing campaigns. </p> <p>Network with industry leaders and learn from some of the most disruptive brand marketing campaigns of the moment in an electric, buzzing and dynamic environment.</p> <p>Are you ready to bring marketing to life?</p> tag:econsultancy.com,2008:WebinarEvent/842 2016-12-14T10:13:35+00:00 2016-12-14T10:13:35+00:00 Trends Webinar: Customer Experience Econsultancy Training Team <p>Econsultancy's Trends Webinar for January 2017 looks at the latest trends, data and best practice within customer experience. These insights come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders.</p> <p><strong>This webinar will cover:</strong></p> <ul> <li>The Key trends and challenges to building a great customer experience and understanding the customer journey emerging from our Econsultancy reports.</li> <li>A Framework for managing your customer Experience</li> <li>Best Practice Examples and Future Trends</li> </ul> <p>After the session you will also have the opportunity to ask our analyst any questions in the Q&amp;A session that follows. </p> tag:econsultancy.com,2008:ConferenceEvent/841 2016-11-17T05:22:20+00:00 2016-11-17T05:22:20+00:00 Digital Cream Singapore Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more responsive &amp; customer-centric approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Data-Driven Digital Transformation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Email Marketing - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practices</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Joining Up Online &amp; Offline Channels Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Marketing Automation - Best Practices &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Online Advertising - Retargeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Real-Time Brand Marketing - Using Data &amp; Technology To Drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">&gt;&gt;</strong> <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10153875617599327" target="_blank">Digital Cream Sydney 2016</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">Digital Cream Singapore 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">Digital Cream Sydney 2015</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Digital Cream Melbourne 2014</a> and <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Digital Cream Hong Kong 2014</a></p>