tag:econsultancy.com,2008:/events Events from Econsultancy 2018-05-25T03:42:59+01:00 tag:econsultancy.com,2008:WebinarEvent/957 2018-05-25T03:42:59+01:00 2018-05-25T03:42:59+01:00 Ask Me Anything - Influencer Marketing Econsultancy Training Team <p>Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation.</p> <p>For this AMA session, we will be exploring how can we leverage on influencers to expand our reach online:</p> <ul> <li>Aligning your social media strategy to your overall business objectives</li> <li>What are the trends, best practices, challenges and opportunities for social media marketing</li> <li>Evaluation of the different social media channels for your social media activities</li> <li>Engaging influencers for your social media campaigns</li> <li>How to measure ROI on influencer marketing</li> <li>The future of social media marketing</li> </ul> <p>Our panel of Econsultancy experts are <strong>Eu Gene Ang</strong>, Lead Trainer, Asia, <strong>Damien Cummings</strong>, Principal Consultant &amp; Entrepreneur-in-Residence, APAC and <strong>Jeff Rajeck</strong>, Research Analyst, APAC.</p> <p>Register for the webinar and <a href="https://docs.google.com/forms/d/e/1FAIpQLSco7i-rKCYrfPcDVp0tgxqoz9jrAzx1Nkbxd8ikziMEll9XRg/viewform" target="_blank">submit your questions</a> by 6 July 2018. We aim to answer all the questions during the webinar session.</p> <p>Use hashtag <strong>#EconAMA</strong> to share your post in social media.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Webinar done in collaboration with:</strong>      <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img style="font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;" src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="202" height="62"></a></p> <p style="border: 0px; vertical-align: baseline;"><strong>FAQ:</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Will the session be recorded?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p style="border: 0px; vertical-align: baseline;"><strong>What if I register but can't make it?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Can I ask questions?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Absolutely! This session is for you. Please <strong>submit your questions <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://docs.google.com/forms/d/e/1FAIpQLSco7i-rKCYrfPcDVp0tgxqoz9jrAzx1Nkbxd8ikziMEll9XRg/viewform" target="_blank">here</a></strong> and hear our experts respond to your questions at the live webinar.</p> <p style="border: 0px; vertical-align: baseline;">*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>).</p> tag:econsultancy.com,2008:ConferenceEvent/956 2018-05-24T15:45:09+01:00 2018-05-24T15:45:09+01:00 Insight Show Econsultancy Training Team <h6>Overview</h6> <p>The Insight Show will be held Olympia Central on 6 – 7 March 2019, and we can’t wait for you to join us.</p> <p>The Insight Show is THE event for professionals who generate or interpret actionable intelligence into strategic actions, providing you with the services, knowledge, contacts and inspiration to develop and deliver your next big projects.</p> <p>Network with industry leaders, learn from key suppliers and evaluate hundreds of products and services.</p> <p>Are you ready to take your projects to the next level?</p> <p><a title="Find out more." href="http://www.insightshow.co.uk/?utm_source=MW&amp;utm_medium=eventlisting_content=INSmwEL&amp;utm_campaign=INS18" target="_blank">Find out more</a></p> <h6>Event Details</h6> <p>Date: 6 – 7 March 2019, 8:30am – 5:30pm</p> <p>Venue: Olympia Central, London, United Kingdom</p> <p>Duration: 2 days</p> <p>Sorry, we are not currently accepting bookings for this event. <a title="Please contact us for further details." href="http://www.insightshow.co.uk/?utm_source=MW&amp;utm_medium=webbanner&amp;utm_content=INSmwEL&amp;utm_campaign=INSmwEL" target="_blank">Please contact us for further details.</a></p> tag:econsultancy.com,2008:ConferenceEvent/955 2018-05-24T15:25:11+01:00 2018-05-24T15:25:11+01:00 Marketing Week Live Econsultancy Training Team <p>Marketing Week Live returns to Olympia West on 6 – 7 March 2019, and we can’t wait for you to join us.</p> <p>MWLive celebrates marketing that matters to you, the marketer, right now. No matter the issues you’re facing, our sessions, experts and exhibitors will help you breathe new life into the future of your marketing campaigns.</p> <p>Network with industry leaders and learn from some of the most disruptive brand marketing campaigns of the moment in an electric, buzzing and dynamic environment.</p> <p>Are you ready to bring marketing to life?</p> <p><a title="Find out more" href="http://www.marketingweeklive.co.uk/?utm_source=MW&amp;utm_medium=eventlisting_content=MWLmwEL&amp;utm_campaign=MWL18" target="_blank">Find out more</a></p> <h6>Venue</h6> <p>Olympia West</p> <p>Hammersmith Rd</p> <p>London</p> <p>W14 8UX</p> <p>United Kingdom</p> <p><a title="Google Maps" href="https://www.google.com/maps?f=q&amp;hl=en&amp;geocode&amp;q=51.496064,+-0.210454&amp;ie=UTF8&amp;z=16&amp;iwloc=addr" target="_blank">Google Maps</a></p> <h6>Event Details</h6> <p>Date: 6 – 7 March 2019, 8:30am – 5:30pm</p> <p>Venue: Olympia West, London, United Kingdom</p> <p>12 Blythe Rd, Hammersmith, London W14 8UX</p> <p>Duration: 2 days</p> tag:econsultancy.com,2008:ConferenceEvent/949 2018-04-27T04:27:49+01:00 2018-04-27T04:27:49+01:00 Lunch Briefing - China’s New Retail: how Alibaba and Tencent are reshaping the future of retail in China and worldwide Econsultancy Training Team <p>China is already a trailblazer when it comes to blurring lines between social media, search and e-commerce, with social platforms like Tencent integrating seamless payment and shopping functions, all inside one walled garden and Alibaba’s “New Retail” vision, which promises not just to remake shopping inside the country, but to leapfrog China ahead of the U.S. and Europe in terms of retail innovation. </p> <p>Any company that wants to succeed in China must pick either as their primary, although not exclusive, platform for tapping into the wallet of the Chinese consumer. </p> <p>In collaboration with NTUC U Associate, e2i and JustCo, this lunch briefing will cover future trends of retail and the impact of Tencent and Alibaba on the retail industry in China and the rest of the world. </p> <p>Key takeaways:<br>·       Overview of Alibaba’s New Retail, JD’s Unbounded Retail and Tencent’s Smart Retail<br>·       The trends you can’t miss: retail as entertainment, unified channel, gamification<br>·       The future is now: pop-up stores, LST retail integrated, merging social media &amp; retail<br> <br> </p> tag:econsultancy.com,2008:WebinarEvent/941 2018-04-26T09:32:37+01:00 2018-04-26T09:32:37+01:00 The Internet of Things IoT Econsultancy Training Team <p>The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and better service.</p> <p>Our May webinar will examine the Internet of Things and how it relates to modern marketing. This session will provide attendees with key insights from Econsultancy's upcoming report titled: "A Marketer's Guide to the Internet of Things" and will feature the latest research and thought leadership for marketers examing the potential of IoT technologies. </p> <h4>Agenda </h4> <p>IoT comes as part of a number major technology trends such as big data, cloud computing, wearables and blockchain. It promises to open up new possibilites, offering new interfaces and customer interactions. As part of these developments, IoT is set to transform not just marketing, but society at large.</p> <h4>Key points covered in this webinar:</h4> <ul> <li>Demystify the Internet of Things (IoT) for marketers</li> <li>Equip marketers with an overall understanding of IoT and how it fits with other emerging technology trends.</li> <li>Offer examples of how IoT enabled technologies can be utilised by modern marketers.</li> <li>Discuss considerations for mapping an IoT strategy.</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/948 2018-04-19T06:49:07+01:00 2018-04-19T06:49:07+01:00 Building customer connections through data-driven insights, advanced technology and flawless execution (Shanghai) Econsultancy Training Team <p>In collaboration with Epsilon, this roundtable session will discuss the latest in developments, trends, and best practices in Customer Experience.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to discuss a number of related subjects (<strong>select 2</strong>) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges and opportunities.</p> <p><strong>1. Creating customer connections - building the business case &amp; best practices</strong></p> <p><strong>2. Harnessing Technology</strong></p> <p><strong>3. The Future of Customer Experience</strong></p> <p>Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/947 2018-04-19T06:42:26+01:00 2018-04-19T06:42:26+01:00 Building customer connections through data-driven insights, advanced technology and flawless execution (Hong Kong) Econsultancy Training Team <p>In collaboration with Epsilon, this roundtable session will discuss the latest in developments, trends, and best practices in Data-Driven Marketing.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to discuss a number of related subjects (<strong>select 2</strong>) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges and opportunities.</p> <p><strong>1. Creating customer connections - building the business case &amp; best practices</strong></p> <p><strong>2. Harnessing Technology</strong></p> <p><strong>3. The Future of Customer Experience</strong></p> <p>Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/946 2018-04-16T05:18:47+01:00 2018-04-16T05:18:47+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Mumbai) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimization in Ecommerce</strong>" and "<strong>Unleashing Customer Experience Excellence in Ecommerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/945 2018-04-13T04:39:11+01:00 2018-04-13T04:39:11+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Bangkok) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimization in Ecommerce</strong>" and "<strong>Unleashing Customer Experience Excellence in Ecommerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/944 2018-04-13T04:35:24+01:00 2018-04-13T04:35:24+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Hong Kong) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimization in Ecommerce</strong>" and "<strong>Unleashing Customer Experience Excellence in Ecommerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:RoundtableEvent/940 2018-04-12T16:51:52+01:00 2018-04-12T16:51:52+01:00 London: Social Media Platforms Econsultancy Training Team <p>Attend this roundtable for a chance to network and discuss your key challenges and success stories around Social, along with the current threats and opportunities companies need to be aware of</p> <p>We’ll explore the latest trends for the major social media platforms and discuss the most pressing considerations for marketers looking to generate the most value from social media. </p> <p><strong>Suggested Agenda:</strong></p> <ul> <li>What options are available to marketers when developing a paid, owned and earned strategic approach to social media marketing?</li> <li>Best practice approaches, techniques, challenges and opportunities for creating your social media strategy</li> <li>How do different companies use social media in different ways to gain a competitive edge?</li> <li>What should you consider when making the business case for social media platforms?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/939 2018-04-11T17:25:30+01:00 2018-04-11T17:25:30+01:00 London: The Future of Marketing Econsultancy Training Team <p>We are inviting advertisers, agencies and media owners to join us for this roundtable in May, which will focus on the trends shaping the future of marketing.</p> <p><strong> Suggested agenda topics include:</strong></p> <ul> <li>What will the future of marketing look like in 2023, five years from now?</li> <li>How will marketers shape their campaigns in the future?</li> <li>What is the future of customer and human interaction?</li> <li>How are agencies’ services transforming?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/938 2018-04-11T11:36:06+01:00 2018-04-11T11:36:06+01:00 London: Structuring Marketing Organisations Econsultancy Training Team <p>Powerful technological forces (ubiquitous connectivity, AI and the internet of things to name a few) combined with increased customer sophistication, are reducing the impact of many brands.</p> <p>This emphasises the importance of focusing on <strong>great customer experiences</strong> as well as i<strong>ntegrating marketing activities </strong>with other customer facing activities. </p> <p>Organisations need to become more <strong>agile</strong> to respond to these trends. As a result, the <strong>structure</strong> of a modern marketing organisation becomes ever-more <strong>crucial</strong>. </p> <p>Join our roundtable for the chance to discuss the challenges, opportunities and success stories around <strong>structuring marketing organisations, </strong>and how <strong>Econsultancy's Modern Marketing Model (M3)</strong> can help. Get the answers to your burning questions by discussing your own specific challenges and requirements.</p> <p>We encourage attendees to come equipped with topics that they would like to address on the day, but discussion will cover some of the following:</p> <ul> <li> <p>How the remit of marketing is expanding</p> </li> <li> <p>How marketing organisations can be structured to align with the Modern Marketing Model (M3)</p> </li> <li> <p>Contextualising the role of data and insights in modern marketing organisations </p> </li> </ul> tag:econsultancy.com,2008:ConferenceEvent/943 2018-04-11T09:21:54+01:00 2018-04-11T09:21:54+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Sydney) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimization in Ecommerce</strong>" and "<strong>Unleashing Customer Experience Excellence in Ecommerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:WebinarEvent/937 2018-03-29T02:45:31+01:00 2018-03-29T02:45:31+01:00 AI: Your force for marketing transformation (Indian subcontinent) Econsultancy Training Team <p>In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years.<br></p> <p>If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization.<br></p> <p><strong>Don't get left behind. Attend this webinar to learn</strong></p> <ul> <li>How AI can be leveraged to anticipate customer needs and enhance the customer experience?</li> <li>How AI is changing the role of marketer?</li> <li>How dark data, such as unstructured data, within the business impacts decision making and effectiveness?</li> <li>How AI and dark data will change marketing by 2025?</li> </ul> <h4>Webinar done in collaboration with: </h4> <h4>  <a href="https://www.ibm.com/customer-engagement/digital-marketing/personalized-marketing" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0005/8381/ibm_black_logo300dpi-blog-featured-thumb-round.jpg" alt="" width="100" height="100"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012, our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>) and IBM privacy policies.</p> tag:econsultancy.com,2008:ConferenceEvent/936 2018-03-28T10:59:45+01:00 2018-03-28T10:59:45+01:00 Breakfast Series: Digital Transformation for HR Practitioners - Leadership, Culture & Data Econsultancy Training Team <p>In our report, <a style="color: #2976b2;" href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age/" target="_self">The Future of HR in the Digital Age</a>, the HR role is changing in response to challenges and opportunities brought by digital.</p> <p>Organisations need to engage with their audiences via the most appropriate media and they need to be able to innovate and continue delivering value to their customers. Having a digital DNA will help your organisation plan, attribute spend, build efficiency and plan for future campaigns.</p> <p>Timely employee data facilitates nimbless and agility. It points the way toward stronger employee-employer relationships, the direction towards higher engagement. The insights gained from employee data can guide actions and strategies for people managers and HR professionals, your executive team and broader organization. </p> <p>Join us at this breakfast briefing as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect HR and how HR can play a role in digital transformation.</p> tag:econsultancy.com,2008:WebinarEvent/912 2018-03-20T11:27:25+00:00 2018-03-20T11:27:25+00:00 The Modern Marketing Model (M3) Webinar Econsultancy Training Team <p>The webinar will present Econsultancy’s new framework for marketing, which updates classic models like the 4Ps to fuse both digital and classic marketing under a single, unified model: the Modern Marketing Model (M3).</p> <p>Join Ashley Friedlein, Econsultancy’s founder, as he explains how M3 can help you inform the role and remit of the marketing function within your business.</p> <p>On the agenda:</p> <ul> <li>Understand the M3 model - how will the marketing and digital teams of the future look like</li> <li>What should you be doing now to get ready for this new way of working?</li> <li>What skills and competencies are required of a modern marketing structure?</li> </ul> tag:econsultancy.com,2008:WebinarEvent/935 2018-03-15T11:09:44+00:00 2018-03-15T11:09:44+00:00 Customer Experience Management Econsultancy Training Team <p>Econsultancy's Trends Webinar for April 2018 looks at the latest trends, data and best practice within customer experience Management.</p> <p>This insight comes from Econsultancy's own research and recent report on Customer Experience Management along with collated third-party data and statistics. The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Paul Boag, trainer for our Superior Customer Experience course, who will be sharing his thoughts and tips on delivering a great customer experience as well as answering your questions in the live Q&amp;A session after the presentation.</p> <h3> <strong>Key Points covered in this webinar</strong>: </h3> <p><strong>What is customer experience management (CXM)?</strong></p> <ul> <li>Survey findings: How many businesses have a CXM strategy?</li> <li>Impact of a good CXM strategy</li> <li>Survey findings: Most significant challenges associated with implementing a CXM strategy</li> </ul> <p><strong>Whose responsibility is CXM?</strong></p> <ul> <li>Survey findings: Ownership of customer experience management</li> <li>Business culture and structure, and its impact on CXM</li> </ul> <p><strong>Where to get customer data</strong></p> <ul> <li>How to manage what you already have</li> <li>How to derive meaningful insights from your data</li> <li>The challenges of dealing with customer data</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/934 2018-03-15T10:39:52+00:00 2018-03-15T10:39:52+00:00 Manchester: Customer Experience Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">This roundtable discussion will give attendees the chance to discuss the key challenges, threats, opportunities and success stories around Customer Experience</p> <p style="border: 0px; vertical-align: baseline;">We encourage attendees to come equipped with topics that they would like to address on the day.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Suggested topics for discussion:</strong></p> <ul type="disc"> <li>What is the next opportunity in CX for your brand – voice? personalisation? AI customer service?</li> <li>How do you measure CX?</li> <li>What are the barriers to achieving customer-centricity in your organisation?</li> <li>Who are the current CX leaders?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/933 2018-03-15T10:33:20+00:00 2018-03-15T10:33:20+00:00 Manchester: GDPR Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">With enforcement date just around the corner, this roundtable will give attendees the chance to discuss with industry peers their key challenges and learnings around GDPR. </p> <p style="border: 0px; vertical-align: baseline;"> Suggested agenda topics for this session<strong>:</strong></p> <ul> <li>As we approach the enforcement date, are you confident about the culture of data protection in your organisation?</li> <li>What opportunities do you see for your business and in your sector?</li> <li>How will your campaign planning and product dev change?</li> <li>Beyond compliance, what do transparency and accountability mean for customer experience?</li> </ul> tag:econsultancy.com,2008:WebinarEvent/932 2018-03-14T04:56:10+00:00 2018-03-14T04:56:10+00:00 AI: Your force for marketing transformation (SEA) Econsultancy Training Team <p>In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years.<br></p> <p>If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization.<br></p> <p><strong>Don't get left behind. Attend this webinar to learn</strong></p> <ul> <li>How AI can be leveraged to anticipate customer needs and enhance the customer experience?</li> <li>How AI is changing the role of marketer?</li> <li>How dark data, such as unstructured data, within the business impacts decision making and effectiveness?</li> <li>How AI and dark data will change marketing by 2025?</li> </ul> <h4>Webinar done in collaboration with: </h4> <h4>  <a href="https://www.ibm.com/customer-engagement/digital-marketing/personalized-marketing" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0005/8381/ibm_black_logo300dpi-blog-featured-thumb-round.jpg" alt="" width="100" height="100"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012, our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>) and IBM privacy policies.</p> tag:econsultancy.com,2008:WebinarEvent/930 2018-03-12T16:13:52+00:00 2018-03-12T16:13:52+00:00 Modern Organisational Structures Econsultancy Training Team <p>Powerful technological forces continue to emerge that are impacting the marketing profession as well as the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces – ubiquitous connectivity, artificial intelligence and internet of things to name a few. </p><p>At the same time, increased customer sophistication is reducing the impact of some brands. The time, attention and trust that customers once had for mass marketing communications has decreased as the number of channels and devices for engaging with brands has increased. This presents challenges to marketers and emphasises the importance of focusing on great customer experiences as well as integrating marketing activities with other customer facing activities. </p><p>To compete, organisations need to become more agile to respond to these trends. They need to engage with their audiences via the most appropriate media and they need to be able to innovate and continue delivering value to their customers.</p> <p>Join Seán Donnelly, Senior Research Analyst at Econsultancy as he shares insights of how modern marketing organisations are being structured.</p> <p><strong>On the agenda:</strong></p> <ul type="disc"> <li>How the remit of marketing is expanding</li> <li>How marketing organisations can be structured to align with the Modern Marketing Model (M3)</li> <li>Contextualising the role of data and insights in modern marketing organisations</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/931 2018-03-06T05:55:02+00:00 2018-03-06T05:55:02+00:00 Breakfast Series: Digital Transformation for HR Leaders Econsultancy Training Team <p>In our report, <a style="color: #2976b2;" href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age/" target="_self">The Future of HR in the Digital Age</a>, the HR role is changing in response to challenges and opportunities brought by digital. This series of talks is intended to provide HR professionals with an overview of the current challenges facing the HR function in any organization, how digital technologies are changing how we work and learn and how HR professionals can transform business functions to excel in a digital-empowered world. </p> <p>Join us at this breakfast briefing as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect HR and how HR can play a role in digital transformation.</p> tag:econsultancy.com,2008:WebinarEvent/927 2018-02-27T02:52:28+00:00 2018-02-27T02:52:28+00:00 The State of Ecommerce Marketplaces in Southeast Asia and Taiwan Econsultancy Training Team <p>This webinar will highlight results from Econsultancy new report, done in association with Shopee, The State of Ecommerce Marketplaces in Southeast Asia and Taiwan. The report explores the extent to which companies in Southeast Asia and Taiwan value the ecommerce platforms. Some topics covered include:</p> <ul> <li>Benefits of selling on online marketplaces</li> <li>Challenges of selling on online marketplaces</li> <li>What considerations there are in choosing an online marketplace</li> <li>Top priorities for online sellers in the year ahead</li> <li>Most significant trends expected in the next few years</li> </ul> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC, Econsultancy.</strong></p> <h4>Webinar done in collaboration with:      <a href="https://shopee.sg/" target="_blank"><img src="https://assets.econsultancy.com/images/0009/2487/shopee_logo_v.jpg" alt="" width="75" height="112"></a> </h4> <h4> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in the registration form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a href="https://hello.econsultancy.com/ai-india/clkg/https/www.centaurmedia.com/privacy">website</a>).</p> tag:econsultancy.com,2008:WebinarEvent/926 2018-02-07T07:57:25+00:00 2018-02-07T07:57:25+00:00 Ask Me Anything - Planning for 2018 Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><img src="https://assets.econsultancy.com/images/resized/0009/2516/ama_2018-blog-flyer.png" alt="" width="470" height="313"></p> <p style="border: 0px; vertical-align: baseline;">Ask Me Anything is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to your digital transformation.</p> <p style="border: 0px; vertical-align: baseline;">For this Ask Me Anything session, we will be exploring planning your marketing for 2018:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; vertical-align: baseline;">Who in the marketing department should be responsible for doing the marketing planning</li> <li style="border: 0px; vertical-align: baseline;">What should a marketing plan set out to achieve?</li> <li style="border: 0px; vertical-align: baseline;">How should marketers deal with new requirements during the year</li> <li style="border: 0px; vertical-align: baseline;">What role do agencies play in the planning process?</li> <li style="border: 0px; vertical-align: baseline;">Where should the budget for digital transformation come from?</li> <li style="border: 0px; vertical-align: baseline;">Zero-budget marketing</li> </ul> <p style="border: 0px; vertical-align: baseline;">Our panel of Econsultancy experts are <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Eu Gene Ang</strong>, Lead Trainer, Asia, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Damien Cummings</strong>, Entrepreneur-in-Residence &amp; Principal Consultant, APAC, and <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Jeff Rajeck</strong>, Research Analyst, APAC.</p> <p style="border: 0px; vertical-align: baseline;">Register for the webinar and <a href="https://goo.gl/forms/PvtkXyDDjlPOiz852">submit </a>your questions by 7 March 2018. We aim to answer all the questions during the webinar session.</p> <p style="border: 0px; vertical-align: baseline;">Tweet about the webinar using the hashtag <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">#EconAMA</strong>.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Webinar done in collaboration with:</strong>      <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img style="font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;" src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="202" height="62"></a></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">FAQ:</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">I'm not an Econsultancy subscriber, can I join?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Will the session be recorded?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">What if I register but can't make it?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Can I ask questions?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Absolutely! This session is for you. Please <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">submit your questions <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://goo.gl/forms/GqXslFnHdjYGvnul1" target="_blank">here</a></strong> and hear our experts respond to your questions at the live webinar.</p> tag:econsultancy.com,2008:ConferenceEvent/925 2018-02-07T07:29:16+00:00 2018-02-07T07:29:16+00:00 Digital Intelligence Briefing 2018 Econsultancy Training Team <p>This Digital Intelligence Briefing on 9 April 2018 will continue to highlight the most important digital trends and developments (curated by our research analysts) you should be aware about, and also sharing the latest trends, the modern marketing model, the state of ecommerce marketplaces and managing critical marketing relationships.</p> <p>Join us at this half-day session as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:WebinarEvent/924 2018-01-26T11:44:22+00:00 2018-01-26T11:44:22+00:00 GDPR Econsultancy Training Team <p>With enforcement of the GDPR just around the corner, we are inviting you to join our webinar for a concise overview of the upcoming legislation and how it will impact the marketing industry.</p> <p>Discussing the findings from our latest research on Marketers and the GDPR,  we will present a summary of the challenges and opportunities of the GDPR for marketers, what marketers should be most aware of and whether or not the legislation will be good for marketing as a whole.</p> <p>This session will be hosted by Econsultancy Research Manager, Donna-Marie Bohan and guest host Tim Roe, Data and Marketing technologist who is responsible for privacy and compliance at Redeye. </p> tag:econsultancy.com,2008:RoundtableEvent/922 2018-01-11T14:33:11+00:00 2018-01-11T14:33:11+00:00 Ecommerce User Experience Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to discuss the key challenges, threats, opportunities and success stories around ecommerce and user experience. It will provide an opportunity to learn from industry peers, with the aim of providing inspiration for your own UX efforts.</p> <p>We encourage attendees to come equipped with topics that they would like to address on the day. Suggested topics include:</p> <ul type="disc"> <li>The value and scope of UX as part of the entire customer experience.</li> <li>The role of UX on conversions and lifetime customer value.</li> <li>How UX professionals need to educate the C-Suite to understand the value of human-centred design. Is there sponsorship at the right level? How to get sponsorship?</li> <li>The role of data – Martech vendors and ecommerce retailers are doing more to integrate online and offline data points to measure the entire customer journey. Is this changing your approach to targeting and measurement?</li> <li>The role of AI in UX. From bot interfaces to voice interfaces. How is AI being utilised? Are there different UX principles that need to be followed for bot and voice interfaces?</li> <li>Approaches to user research and testing: What is best practice? How to test voice and bot interfaces? How to design voice interfaces?</li> <li>Who is getting it right? From content to delivery.”</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/923 2018-01-11T14:33:04+00:00 2018-01-11T14:33:04+00:00 Optimisation Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusively available to Econsultancy Enterprise subscribers,</strong> this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of optimisation.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is limited to 14 - 16 attendees, with discussion, chaired and facilitated by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">Talking points will largely be decided by attendees on the day, but could include:</p> <p style="border: 0px; vertical-align: baseline;">· How do you use Optimisation services to improve your customer experience (e.g. testing, personalisation etc) and how do you ensure Optimisation resource is focused on your organisation’s key priorities?</p> <p style="border: 0px; vertical-align: baseline;">· How do you set Optimisation ambitions, balancing quick and discreet immediate changes with ensuring you also test more radical thinking that could deliver a step change in the longer term customer experience?</p> <p style="border: 0px; vertical-align: baseline;">· How do you articulate the benefits of Optimisation and how do you monetise the value of the changes you have made?</p> tag:econsultancy.com,2008:RoundtableEvent/921 2018-01-11T14:32:58+00:00 2018-01-11T14:32:58+00:00 Customer Experience Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Many companies are undergoing a transition from a product-led strategy to a customer-led strategy. As the focus on customer experience (CX) intensifies, marketers must ask what this means in practice. This roundtable discussion will cover a number of topics pertinent to CX, including:</p> <ul style="border: 0px; vertical-align: baseline;" type="disc"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Instilling a culture of design, from boardroom to office space</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Designing your organisation around your customer</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Mapping the customer journey</li> </ul> tag:econsultancy.com,2008:WebinarEvent/920 2018-01-03T16:05:59+00:00 2018-01-03T16:05:59+00:00 Digital Shift Q1 2018 Innovation Webinar Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p style="border: 0px; vertical-align: baseline;">Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p style="border: 0px; vertical-align: baseline;">We make it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:WebinarEvent/918 2017-12-19T10:47:03+00:00 2017-12-19T10:47:03+00:00 SEO: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for January 2018 looks at some of the key trends around SEO emerging for 2018 and insights from key experts. This insight will come from Econsultancy's own research and best practice guides, along with collated third-party data and statistics.</p> <p>The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our SEO report 'What’s next in 2018' who will be sharing his thoughts on what companies should be looking out for in 2018 and tips on delivering SEO success, as well as answering your questions in the live Q&amp;A session after the presentation.</p> <p><strong>Key Points this session will cover:</strong></p> <ul> <li>Key trends and issues around SEO that SEO practitioners need to think about going into 2018.</li> <li>Understand the challenges and opportunities organisations are facing for SEO and features on the rise. </li> <li>Best practice examples </li> </ul> <p><strong>Reports referenced:</strong> </p> <ul> <li><a href="https://econsultancy.com/reports/seo-best-practice-guide">SEO Best Practice Guide</a></li> <li>“SEO: What’s next in 2018” Report (tbc) </li> <li><a href="https://econsultancy.com/training/courses/topics/search-marketing/">Search Marketing Training</a></li> </ul> tag:econsultancy.com,2008:ConferenceEvent/917 2017-12-09T06:58:38+00:00 2017-12-09T06:58:38+00:00 Digital Outlook 2018 Econsultancy Training Team <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">The best digital marketers never stop learning, listening and looking ahead.</h3> <p style="border: 0px; vertical-align: baseline;">With overwhelming responses at last year Digital Outlook's events (<a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10154296603034327" target="_blank">DO17</a> &amp; <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10154626086294327" target="_blank">DO17 part 2</a>), we will kick-start the year with Digital Outlook 2018 in Singapore, where marketers and business leaders convene to find out about the outlook and trends shaking up our industry, and how we can leverage on these insights to accelerate our competitive advantage and business growth.</p> <p style="border: 0px; vertical-align: baseline;">There will be 6 keynotes and 2 panel discussions - all aiming to provide the audience with a 2018 outlook/prediction on spotting early trends that will help inspire, sharpen business plans and overall performance.</p> <p style="border: 0px; vertical-align: baseline;">&gt;&gt; <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Spot early trends</strong> - Get the lowdown and their impact for the year</p> <p style="border: 0px; vertical-align: baseline;">&gt;&gt; <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Sharpen your plans</strong> - Filter the noise and spot what will change our industry next</p> <p style="border: 0px; vertical-align: baseline;">&gt;&gt; <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Be inspired</strong> - Be wowed by innovative work from thought leaders</p> <p style="border: 0px; vertical-align: baseline;">&gt;&gt; <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Make things happen</strong> - Leave full of ideas to implement into your organisation or business</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Heads up, eyes forward and get ready to find out what digital marketers should change today to plan for tomorrow and succeed later.</strong></p> tag:econsultancy.com,2008:WebinarEvent/916 2017-12-05T17:43:47+00:00 2017-12-05T17:43:47+00:00 What do brands want from their agency? New Research Econsultancy Training Team <p>Virtually every business is under pressure to adapt to changing markets. For their agencies, there's a growing opportunity in helping them transform that's already valued at a quarter of a trillion dollars. Agencies’ participation depends on whether they themselves can adapt quickly enough to meet their clients’ emerging needs. </p> <p>Join us on December 14, 2017 for a webinar on the future of agencies.</p> <p>Econsultancy's VP of Research, Stefan Tornquist and IBM's Loren McDonald will discuss the findings from the report Partners in Transformation - What brand marketers need from agencies.</p> <p>The report examines pain points and successful aspects of brand/agency relationships as they exist today, covering topics from employing agency assistance in customer experience management, to agencies' evolving role in data analytics and technology investment.</p> <p><strong>The webinar will explore some of the key topics of the research:</strong><br>- Where do brands see their agencies adding value in customer experience management?<br>- Is there a role for agencies in sourcing, managing and benefiting from advanced marketing technology?<br>- How do brands view their agency relationships today?<br>- How are the most successful and forward leaning companies thinking about their agency relationships and how does that differ from the mainstream?</p> <p>Webinar attendees will also be sent a full copy of Partners in Transformation, complimentary thanks to IBM Customer Engagement.</p> <p>Join us on December 14, 2017 as we answer these questions, and yours.</p> tag:econsultancy.com,2008:ConferenceEvent/915 2017-12-04T04:11:51+00:00 2017-12-04T04:11:51+00:00 Digital Cream Singapore Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Exclusive to 80 senior client side marketers, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Econsultancy's Digital Cream</strong> is one of the industry's landmark events for marketers to:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">convene and network with like-minded peers from different industries</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">exchange experiences</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">compare benchmark efforts</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">explore the latest best practice</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">discuss strategies</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">learn from others who face the same challenges with suppliers, technologies and techniques. </li> </ul> <p style="border: 0px; vertical-align: baseline;">In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.</p> <h3 style="border: 0px; vertical-align: baseline; color: #004e70;">Roundtable Format</h3> <p style="border: 0px; vertical-align: baseline;">There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum out of your day.</p> <p style="border: 0px; vertical-align: baseline;">Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):</strong> </p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">1. Agile Marketing - Develop a more responsive &amp; customer-centric approach</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">2. Content Marketing Strategy</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">3. Customer Experience Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">4. Data-Driven Marketing &amp; Marketing Attribution Management</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">5. Digital Transformation - People, Process &amp; Technology</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">6. Ecommerce</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">7. Email Marketing - Trends, Challenges &amp; Best Practice</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">8. Integrated Search (PPC/SEO) - Trends, Challenges &amp; Best Practice</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">9. Joining Up Online &amp; Offline Channels and Data</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">10. Marketing Automation - Best Practice &amp; Implementation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">11. Mobile Marketing</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">12. Online Advertising - Retargeting, Exchanges &amp; Social Advertising</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">13. Real-Time Brand Marketing - Using Data &amp; Technology To Drive Brand Impact</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">14. Social Media Measurement &amp; Optimisation</p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">&gt;&gt;</strong> <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">View past Digital Cream event photos (source: facebook page)</strong><br></strong></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><strong>Sydney:</strong> <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10154912352109327" target="_blank">2017</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10153875617599327" target="_blank">2016</a>, <a style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline; color: #004dcc;" href="https://www.facebook.com/media/set/?set=a.10153124439974327.1073741873.90732954326&amp;type=3" target="_blank">2015</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10152376029704327" target="_blank">2014</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151725724774327" target="_blank">2013</a> | <strong>Singapore:</strong> <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10155069279939327" target="_blank">2017</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10154046657279327" target="_blank">2016</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10153214103704327.1073741876.90732954326&amp;type=3" target="_blank">2015</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10152487608199327" target="_blank">2014 (Nov)</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10152137747464327" target="_blank">2014 (May)</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151817214799327" target="_blank">2013</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151167137219327" target="_blank">2012</a> and <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10150363493464327" target="_blank">2011</a></p> <p style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;"><a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152276242849327.1073741856.90732954326&amp;type=3" target="_blank">Melbourne 2014</a>, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.facebook.com/media/set/?set=a.10152209218799327.1073741854.90732954326&amp;type=3" target="_blank">Hong Kong 2014</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151742484614327" target="_blank">Shanghai 2013</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151537967569327" target="_blank">Hong Kong 2013</a>, <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151123484509327" target="_blank">Shanghai 2012</a> and <a href="https://www.facebook.com/pg/Econsultancy/photos/?tab=album&amp;album_id=10151118803064327" target="_blank">Australia 2012</a></p> tag:econsultancy.com,2008:WebinarEvent/913 2017-11-23T15:26:54+00:00 2017-11-23T15:26:54+00:00 Econsultancy Adobe Webinar: Seven Digital Trends Shaping Travel and Hospitality Marketing for 2018 (PST time zone) Econsultancy Training Team <p>Travel and hospitality marketing is changing as quickly as consumer behavior.</p> <p>On December 6th, join Econsultancy's VP of Research Stefan Tornquist and Adobe's Director of Industry Strategy, Travel &amp; Hospitality Julie Hoffmann for a look at the key trends that will affect Travel &amp; Hospitality marketing in 2018.</p> <p>This fast-paced session will explain the top findings from a new survey of over 600 marketing executives in travel and hospitality.</p> <p><strong><br>What we'll cover...</strong></p> <p>- Competitive pressures driving change</p> <p>- The consumer trends that T&amp;H must respond to</p> <p>- Priorities in tech and transformation</p> <p>- The ongoing role of programmatic buying</p> <p>- Top marketing trends affecting T&amp;H</p> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">The webinar will also feature a look at individual findings for transportation, hospitality, restaurants and online travel agents (OTAs).</p> <p><em>* By signing up for this webinar, you accept to share your information with our partner Adobe.</em></p> tag:econsultancy.com,2008:ConferenceEvent/862 2017-11-10T10:46:56+00:00 2017-11-10T10:46:56+00:00 Digital Therapy Live Econsultancy Training Team <p><strong>Digital Therapy Live</strong> is our brand new event dedicated to providing a cure for your digital angst. It’s part of our <strong>Digital Therapy</strong> programme for 2017, a mixture of events and webcasts running throughout the year.</p> <p><strong>Digital Therapy Live</strong> will explore topics of concern in the digital space, give you the opportunity to offload and help you seek advice on the best path forward.</p> <p>It’s designed to be a comfortable and confidential setting, so what’s said at <strong>Digital Therapy Live</strong>, stays at <strong>Digital Therapy Live</strong>. This is your chance to rant, jettison, question, dispute, explore and probe in a private forum surrounded by your peers and our experts.</p> <p>This event is exclusive to Econsultancy users who are also senior client-side marketers.</p> <h4><strong>Roundtable topics</strong></h4> <p>At <strong>Digital Therapy Live</strong> you’ll have the opportunity to participate in two roundtable discussions, each focusing on different digital pain points. Upon being allocated a space, you’ll have the chance to choose which discussion tables you would like to take part in the most. Topics on the day will delve into areas including:</p> <ul> <li>Quality data equals quality relevance</li> <li>Personalisation: How do you create, deliver, and manage personalised digital experiences at the speed of thought?</li> <li>Using digital asset management to turn hell to hello!</li> <li>AI and the future of marketing</li> <li>Attracting and retaining digital talent</li> </ul> <p>We’ll also be dosing you with some knock-out keynote sessions, easing your anxiety and eliminating your digital woes:</p> <ul> <li>Staying ahead of your competitive landscape in paid search</li> <li>We're not gaining actionable search insights quick enough to influence paid search performance</li> </ul> tag:econsultancy.com,2008:WebinarEvent/911 2017-11-09T09:48:10+00:00 2017-11-09T09:48:10+00:00 Artificial Intelligence in Context: Trends, Data and Best Practice Econsultancy Training Team <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Econsultancy's Trends Webinar for November 2017 looks at some of the key trends around Artificial Intelligence practices, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI).</p> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible in the near future.</p> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly.</p> tag:econsultancy.com,2008:ConferenceEvent/896 2017-10-24T17:06:32+01:00 2017-10-24T17:06:32+01:00 Digital Therapy Live Econsultancy Training Team <p><strong>Digital Therapy Live</strong> is an event dedicated to providing a cure for your digital angst. It’s part of our <strong>Digital Therapy</strong> programme for 2017, a mixture of events and webcasts running throughout the year.</p> <p>We ran our first <strong>Digital Therapy Live </strong>in May and, as it was such a success, we have decided to run another event in November of 2017. </p> <p>November's<strong> Digital Therapy Live</strong> will explore topics of concern in the digital space, providing you with the opportunity to digitally destress and debunk digital mysteries, with our experts giving you sound advice on how to pursue your best digital future (without the angst).</p> <p>It’s designed to be a comfortable and confidential setting, so what’s said at <strong>Digital Therapy Live</strong>, stays at <strong>Digital Therapy Live</strong>. In this private forum, surrounded by your peers and our experts, you are free to rant, question, dispute, explore and immerse yourself in comprehensive digital discussion. </p> <p>This event is exclusive to Econsultancy users who are also senior client-side marketers.</p> <h4><strong>Roundtable topics</strong></h4> <p>At <strong>Digital Therapy Live</strong> you’ll have the opportunity to participate in two roundtable discussions, each focusing on different digital pain points. Upon being allocated a space, you’ll have the chance to choose which discussion tables you would like to take part in the most. Topics on the day include:</p> <ul> <li> <strong>Personalisation</strong> - 89% of brands can’t deliver personalised digital experiences,  discover how to ensure you are in the 11% that can.</li> <li> <strong>The Customer Journey</strong> - All I want for Christmas is a great customer journey!</li> <li> <strong>GDPR</strong> - Are you GDPR ready? How do marketers prepare for the critical months ahead?</li> <li> <strong>The Collaboration Imperative</strong> - Leading the path to purchase through the power of collaboration.</li> <li> <strong>The M3 Model</strong> - Making the marketing department fit for the future.</li> </ul> <p>We hope to ease your anxiety and eliminate your digital woes throughout the event; our roundtable discussions aim to help you negotiate the many digital difficulties presented to the modern marketer. </p> tag:econsultancy.com,2008:RoundtableEvent/910 2017-10-23T14:23:51+01:00 2017-10-23T14:23:51+01:00 Digital Therapy Live Nov 2017 Econsultancy Training Team <p style="color: #6b6b6b;">Digital Therapy Live is an event dedicated to providing a cure for your digital angst. It’s part of our Digital Therapy programme for 2017, a mixture of events and webcasts running throughout the year.</p> <p style="color: #6b6b6b;">November's Digital Therapy Live will explore topics of concern in the digital space, providing you with the opportunity to digitally destress and debunk digital mysteries, with our experts giving you sound advice on how to pursue your best digital future (without the angst).</p> <p style="color: #6b6b6b;">It’s designed to be a comfortable and confidential setting, so what’s said at Digital Therapy Live, stays at Digital Therapy Live. In this private forum, surrounded by your peers and our experts, you are free to rant, question, dispute, explore and immerse yourself in comprehensive digital discussion. </p> <p style="color: #6b6b6b;">This event is exclusive to Econsultancy users who are also senior client-side marketers.</p> tag:econsultancy.com,2008:WebinarEvent/909 2017-10-05T07:18:16+01:00 2017-10-05T07:18:16+01:00 Ecommerce: Trends, Data and Best Practice (APAC time zone) Econsultancy Training Team <p>This webinar will provide a convenient overview of our research. We'll take a look at our key findings, recent trends and best practice on Ecommerce.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy</strong> and co-hosted by <strong>Kestrel Lee, Principal Analyst, Greater China at Econsultancy</strong> and <strong>Ashish Jain, Head-Ecommerce &amp; Digital at Godrej and Boyce</strong>. </p> <h4> </h4> <h4>Webinar done in collaboration with:      <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="290" height="89"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/908 2017-10-03T09:51:29+01:00 2017-10-03T09:51:29+01:00 Ecommerce: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Webinar for October looks at key trends and best practice around Ecommerce and tips on creating the right ecommerce experience. This insight will come from Econsultancy's own research along with key highlights from our latest Ecommerce Best Practice Guide.</p> <p>The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&amp;A session after the presentation.</p> <p>Steffan is a UK digital entrepreneur, writer and speaker whose experiences range from film to payments. Steff has consulted and trained for brands such as John Lewis, Royal Bank of Scotland, Tesco, News Corporation, Vodafone, Land Rover and American Express, held numerous business, non-profit and charity board positions, and written extensively on digital marketing and ecommerce. Steff now leads Econsultancy’s Best Practice Guide programme, as well as delivering Econsultancy training to clients around the world.</p> <p><strong>Key Points this session will cover:</strong></p> <ul> <li>Key trends in ecommerce</li> <li>Best Practice tips for your site design and ecommerce experience</li> <li>See how other companies are delivering success with their ecommerce experience</li> </ul> tag:econsultancy.com,2008:WebinarEvent/904 2017-09-28T05:46:07+01:00 2017-09-28T05:46:07+01:00 Digital Transformation in the Retail Sector Econsultancy Training Team <p>This webinar will highlight results from Econsultancy report, <a href="https://econsultancy.com/reports/digital-transformation-in-the-retail-sector" target="_blank">Digital Transformation in the Retail Sector</a>.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC, Econsultancy</strong> and co-hosted by <strong>Sriman Kota, Executive, Watson Commerce, AP, IBM </strong>and<strong> David Brigham, Director of Analytics, Mirum Agency</strong>.</p> <h4>Webinar done in collaboration with:      <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="290" height="89"></a> </h4> <h4> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/903 2017-09-28T05:11:59+01:00 2017-09-28T05:11:59+01:00 Digital Marketing in the Fashion Sector Econsultancy Training Team <p>This webinar will highlight results from Econsultancy report, <a href="https://econsultancy.com/reports/the-new-face-of-luxury-maintaining-exclusivity-in-the-world-of-social-influence" target="_blank">The New Face of Luxury: Maintaining exclusivity in the world of social influence</a>.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC at Econsultancy</strong>, co-hosted by <strong>Ryan Cheo, Digital Marketing &amp; Ecommerce Specialist, Sephora Digital SEA</strong> and <strong>Daniel Hagos, Client Success Director, Emarsys</strong>.</p> <h4>Webinar done in collaboration with:      <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="290" height="89"></a> </h4> <h4> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/902 2017-09-28T04:06:24+01:00 2017-09-28T04:06:24+01:00 Email: Trends, Data and Best Practice Econsultancy Training Team <p>This webinar will highlight results from Econsultancy reports, <a href="https://econsultancy.com/reports/email-census" target="_blank">Email Marketing Industry Census</a> and <a href="https://econsultancy.com/reports/email-marketing-best-practice-guide/" target="_blank">Email Marketing Best Practice Guide</a>.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC, Econsultancy</strong> and co-hosted by <strong>Tanya Bray, Experienced Email Marketing professional</strong><strong> </strong>and<strong> Shann Chow, Head of Demand Generation (Region Digital), MetLife</strong>.</p> <h4> </h4> <h4>Webinar done in collaboration with:      <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="290" height="89"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> tag:econsultancy.com,2008:WebinarEvent/901 2017-09-07T09:16:35+01:00 2017-09-07T09:16:35+01:00 Ask Me Anything - Digital Transformation: People & Skills Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><img src="https://assets.econsultancy.com/images/0008/8985/ask-me-anything_landing-page_2.png" alt="" width="552" height="277"></p> <p style="border: 0px; vertical-align: baseline;">Ask Me Anything is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to your digital transformation.</p> <p style="border: 0px; vertical-align: baseline;">For the second Ask Me Anything session, we will be exploring the people and skills required for digital transformation:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Who should be involved in digital transformation</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">What are the skill sets required for digital transformation</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">How to build a digital culture</li> </ul> <p style="border: 0px; vertical-align: baseline;">Our panel of Econsultancy experts are <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Eu Gene Ang</strong>, Lead Trainer, Asia, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Damien Cummings</strong>, Entrepreneur-in-Residence &amp; Principal Consultant, APAC, and <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Jeff Rajeck</strong>, Research Analyst, APAC.</p> <p style="border: 0px; vertical-align: baseline;">Register for the webinar and <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;"><a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://goo.gl/forms/GqXslFnHdjYGvnul1" target="_blank">submit your questions</a></strong> by <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">27th October 2017</strong>. We aim to answer all the questions during the webinar session.</p> <p style="border: 0px; vertical-align: baseline;">Tweet about the webinar using the hashtag <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">#EconAMA</strong>.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Webinar done in collaboration with:</strong>      <a href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="202" height="62"></a></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">FAQ:</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">I'm not an Econsultancy subscriber, can I join?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Will the session be recorded?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">What if I register but can't make it?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Can I ask questions?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Absolutely! This session is for you. Please <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">submit your questions <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://goo.gl/forms/GqXslFnHdjYGvnul1" target="_blank">here</a></strong> and hear our experts respond to your questions at the live webinar.</p> tag:econsultancy.com,2008:ConferenceEvent/900 2017-09-04T09:21:20+01:00 2017-09-04T09:21:20+01:00 Briefing: Marketing Trends, Challenges and Opportunities for 2018 Econsultancy Training Team <p>If you are going to start working on your marketing plan for 2018, you probably want to know what are the marketing trends, challenges and opportunities for next year. Professor Mark Ritson will be in Singapore on 13th October to share with you his predictions.</p> <p>Join Mark at this 1 hour briefing where he will highlight the key marketing trends, challenges and opportunities for 2018.</p> tag:econsultancy.com,2008:ConferenceEvent/899 2017-08-21T04:30:07+01:00 2017-08-21T04:30:07+01:00 Digital Intelligence Briefing 2017 Econsultancy Training Team <p>We know the <a href="https://econsultancy.com/events/digital-intelligence-briefing-2017-2/" target="_blank">first Digital Intelligence Briefing</a> was not enough to cover the entire digital marketing spectrum. This second Digital Intelligence Briefing will continue to highlight the most important digital trends and developments (curated by our research analysts) you should be aware about, and also sharing the latest trends, best practices and data on digital ROI and customer experience.</p> <p>Join us at this half-day session as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:WebinarEvent/891 2017-08-16T16:09:22+01:00 2017-08-16T16:09:22+01:00 Digital Shift Q4 Econsultancy Training Team <p>Digital Shift is an exclusive Econsultancy service that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> <p>Topics that we will explore in this webinar will be confirmed soon.</p> tag:econsultancy.com,2008:WebinarEvent/898 2017-08-14T13:34:05+01:00 2017-08-14T13:34:05+01:00 Measurement & Analytics: Trends, Data and Best Practice Econsultancy Training Team <p>Econsultancy's Trends Webinar for September 2017 looks at emerging trends, case studies and the state of Measurement &amp; Analytics.</p> <p>According to Econsultancy research, almost two-thirds of businesses (64%) do not have a documented data analytics strategy while just over half (52%) do not measure their ROI from analytics investment.</p> <p>This insight will come from Econsultancy's own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly.</p>