tag:econsultancy.com,2008:/events Events from Econsultancy 2018-07-30T11:44:32+01:00 tag:econsultancy.com,2008:RoundtableEvent/972 2018-07-30T11:44:32+01:00 2018-07-30T11:44:32+01:00 Omnichannel Econsultancy Training Team <p>It’s almost impossible to do modern marketing without using more than one communications channel - so the tautology “multichannel marketing” might have had its day.  But when marketers look at the challenges they face planning, building, tracking, and attributing customer experiences across so many different channels, it can suddenly seem very relevant.</p> <p><strong>Participants are invited to discuss:</strong></p> <ul> <li>The components of omnichannel</li> <li>Emerging patterns of platforms and audience need states</li> <li>Balancing customer experience with conversion optimisations</li> <li>Where customer service sits</li> <li>The latest applications of artificial intelligence for micro-targeting</li> <li>Comparing return on ad spend across channels</li> <li>Tracking customer interaction throughout the journey</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/971 2018-07-27T11:02:43+01:00 2018-07-27T11:02:43+01:00 How Marketers and Data Teams can work effectively together Econsultancy Training Team <p>Data-driven marketing requires a data-led organisation. Most organisations recognise the value of data, but continue to face many challenges around being able to make the most of that value. Barriers often include company culture and organisational structure, technology infrastructure, along with the recruitment and retention of skilled staff. Join our roundtable to discuss ways in which your marketers and data teams can work more effectively together. </p> <p><strong>Participants are invited to discuss:</strong></p> <ul> <li>Examine how the role of the data professional has developed with the growing importance of data, and how it is likely to change in response to changes in technology, regulation and organisational thinking. </li> <li>Discuss organisational challenges and how companies are overcoming these.</li> <li>Discuss strategies for improving understanding and co-operations between different disciplines within the data team.</li> <li>Discuss emerging best practice in ensuring closer, more efficient working between marketers and their data colleagues</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/973 2018-07-27T11:02:28+01:00 2018-07-27T11:02:28+01:00 How Marketers Learn Econsultancy Training Team <p>The impact of digital has led to new ways of doing business, the automation of processes and the rise of new and unforeseen competition. As industries adapt, so too must organisations or face extinction. Businesses that can embed a learning culture will be better able to manage continuous improvement in people, process and technology and remain competitive. </p> <p>This roundtable aims to examine what approaches organisations are taking to learn faster than the competition to maintain competitive advantage. </p> <p><strong>Participants are invited to discuss:</strong></p> <ul> <li>People: How are marketers approaching their learning and development? How should they approach their learning and development? </li> <li>Process: What procedures do organisations have in place to support the learning and development of marketers?</li> <li>Strategy: Do organisations have a clearly defined strategy in place to support the learning and development of marketing professionals? Should they? Who should be responsible for the learning and development of marketing professionals? </li> <li>How has the learning landscape changed? What role does technology have to play in supporting the learning and development of modern marketing professionals?</li> </ul> tag:econsultancy.com,2008:WebinarEvent/969 2018-07-26T17:02:55+01:00 2018-07-26T17:02:55+01:00 Social Media Econsultancy Training Team <p>Social media moves quickly, with platforms and trends evolving all the time. Econsultancy’s September subscriber webinar will focus on social media. This webinar will provide an overview of the latest trends in social media, equipping subscribers with what they need to know about the latest updates across multiple platforms. </p> <p>Bringing to life data from the Econsultancy <a href="https://econsultancy.com/reports/social-quarterly-q2-2018/">Social Quarterly</a> and recently updated <a href="https://www.econsultancy.com/reports/social-media-strategy-best-practice-guide">Social Media Best Practice Guide</a>, this webinar will help you:</p> <ul type="disc"> <li style="color: black;">Get on top of the latest developments across multiple social media platforms.</li> <li style="color: black;">Pinpoint areas in which you could be doing more when it comes to managing your social media.</li> <li style="color: black;">Get guidance about up to date best practice in social media .</li> </ul> <p>Hosting the September subscriber webinar is Seán Donnelly, Senior Analyst at Econsultancy and Michelle Goodall, one of Econsultancy's top consultants. Michelle is the lead author of Econsultancy's <a href="https://www.econsultancy.com/reports/social-media-strategy-best-practice-guide">Social Media Best Practice Guide</a>. She specialises in digital transformation, communications, content, community and social media strategies. </p> tag:econsultancy.com,2008:WebinarEvent/970 2018-07-18T15:39:25+01:00 2018-07-18T15:39:25+01:00 Questions about GDPR? Join a Live Q&A With Our Experts Econsultancy Training Team <p>Econsultancy's GDPR webinar looks at Europe's data privacy overhaul and its implications for American businesses in particular. With an American audience in mind (though useful and informative for Europeans and Brits as well), Stefan Tornquist, VP of Research at Econsultancy, and Alan Chapell, Lead Attorney and President at Chapell Associates, will discuss:</p> <ul> <li>GDPR for Financial Services, including best practices around encryption in data transference and what data brokers should do with 'mixed bags' of data;</li> <li>How and when to keep PII</li> <li>How regulators operate</li> <li>General rules for navigating our new data regulated world</li> </ul> <p>This event will be hosted by Econsultancy's VP of Research, Stefan Tornquist, and Alan Chapell. Alan is the President of Chapell &amp; Associates, a firm that helps adtech companies build customer trust through responsible privacy practices. Chapell founded Chapell &amp; Associates in 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategy. He was appointed as privacy ombudsman by the U.S. Trustees Office in many of the largest bankruptcy cases in our nation's history; including General Motors and Chrysler.</p> <p>Stefan has been at the leading edges of digital marketing for over 15 years. He manages all of Econsultancy's research activities in the Americas, as well as maintaining an active writing and speaking schedule. Stefan has led over 100 research studies for brands including Google, Microsoft, Adobe, IBM, Oracle, and many others.</p> tag:econsultancy.com,2008:DigitalShiftEvent/967 2018-07-06T09:29:31+01:00 2018-07-06T09:29:31+01:00 Digital Shift Q4 2018 Econsultancy Training Team <p>Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:WebinarEvent/924 2018-07-03T12:50:27+01:00 2018-07-03T12:50:27+01:00 GDPR Econsultancy Training Team <p>With enforcement of the GDPR just around the corner, we are inviting you to join our webinar for a concise overview of the upcoming legislation and how it will impact the marketing industry.</p> <p>Discussing the findings from our latest research on Marketers and the GDPR,  we will present a summary of the challenges and opportunities of the GDPR for marketers, what marketers should be most aware of and whether or not the legislation will be good for marketing as a whole.</p> <p>This session will be hosted by Econsultancy Research Manager, Donna-Marie Bohan and guest host Tim Roe, Data and Marketing technologist who is responsible for privacy and compliance at Redeye. </p> tag:econsultancy.com,2008:ConferenceEvent/966 2018-06-25T07:57:05+01:00 2018-06-25T07:57:05+01:00 Breakfast Series: Digital Transformation for HR Practitioners - How AI and Blockchain will impact HR Econsultancy Training Team <p style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline;">In our report, <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #2976b2; font-variant: inherit;" href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age/" target="_self">The Future of HR in the Digital Age</a>, the HR role is changing in response to challenges and opportunities brought by digital.</p> <p style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline;">Organisations need to engage with their employees via the most appropriate media so that they can innovate and continue delivering value to their customers. </p> <p style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline;">AI can help you to handle recruiting, productivity, and retention more efficiently than traditional HR methods. At the same time, it also allows you to do it faster than ever before. Merging artificial intelligence (AI) into HR functions like onboarding and administration of benefits can and will improve the overall employee experience. </p> <p style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline;">Blockchain technologies can improve the exchange of information which forms the framework for the employer-employee relationship. From big-picture areas like hiring and taxes to smaller scale tasks like payroll, there are so many important human resources applications that blockchain will change.</p> <p style="font-style: inherit; font-variant: inherit; font-weight: inherit; border: 0px; vertical-align: baseline;">Join us at this breakfast briefing as we curate and highlight how AI and blockchain will affect HR and how HR can play a role in digital transformation.</p> tag:econsultancy.com,2008:WebinarEvent/965 2018-06-22T16:39:49+01:00 2018-06-22T16:39:49+01:00 Email Marketing Webinar Econsultancy Training Team <p>Econsultancy's Trends Webinar for July 2018 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space.</p> <p><strong>Key points covered:</strong></p> <ul> <li>Trends impacting email marketing </li> <li>Key steps to effective email marketing</li> <li>Best practice tips and case studies</li> <li>Understand the challenges organisations are facing in improving their email capabilities and some best practice examples, as well as opinions on what the future of email will look like.</li> <li>This insight comes from Econsultancy's own research along with collated third-party data and statistics.</li> </ul> <p>This webinar will be hosted by senior Econsultancy analyst, Lynette Saunders and Dave Littlechild. With a 20 year career spanning London, New York and Sydney, Dave has been at the forefront of digital and email marketing and ecommerce globally for the past 14 years. </p> <p>Dave has had proactive involvement over the years in the scope and development of marketing technology and has also helped inspire countless marketers to succeed in their goals, reduce costs and develop enormous growth in ROI. He presently takes the reigns of the global partnership team for Emarsys, enabling marketers around the world to deliver truly personalised interactions. Dave also works with industry bodies including the DMA's Email Council, The Email Experience Council of the US DMA, and the Data Protection Network in the UK.</p> tag:econsultancy.com,2008:ConferenceEvent/964 2018-06-07T15:32:18+01:00 2018-06-07T15:32:18+01:00 The Festival of Marketing Econsultancy Training Team <p>The <a title="Festival of Marketing" href="https://www.festivalofmarketing.com?utm_source=Econ&amp;utm_medium=eventlisting&amp;utm_content=FOM18econEL&amp;utm_campaign=FOM18" target="_blank">Festival of Marketing</a> is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together. As the largest global event dedicated to brand marketers, the Festival reflects the very nature of marketing – seamlessly blending inspiration and practical application.</p> <p>Held at London’s Tobacco Dock on 10-11 October 2018, the Festival is THE place for marketing professionals to experience everything they need to find success.</p> <p>With 12 stages covering everything from AI to customer experience, this year’s programme is set to deliver an unrivalled line-up of 250+ hard-to-reach CMOs, industry pioneers and digital specialists at the top of their field, all coming together to share the secrets of their success. Amongst them, our megastar headliner, Louis Theroux, will be providing you with an insight into how to ask the most difficult of questions and actually walk away with some answers. Followed by Carolyn McCall, the extraordinary business leader and the first female CEO of ITV will be sharing insights gained from an illustrious career leading organisations such as The Guardian, EasyJet and ITV.</p> <p>Expect two jam-packed days of content, experience rooms, workshops and interactive activations: this is so much more than just another conference or exhibition, the Festival is an immersive marketing experience – ‘the Glasto of marketing events!’ as one attendee described it last year.</p> <p>So, what are you waiting for? Prepare to join more than 4,000 marketers guaranteed to walk away with knowledge, insight and know how to supercharge your marketing strategy. </p> <p><strong>Event Details</strong></p> <p>Date: 10 October 2018 8:00am– 7:00pm to 11 October 2018 8:00 am– 5:30pm </p> <p>Venue: Tobacco Dock, Wapping Lane, London, E1W 2SF, United Kingdom</p> <p>Duration: 2 days</p> <p><strong>Enquiries:</strong> <a href="mailto:info@festivalofmarketing.com">info@festivalofmarketing.com</a></p> tag:econsultancy.com,2008:WebinarEvent/963 2018-06-06T16:04:49+01:00 2018-06-06T16:04:49+01:00 Digital Shift Q3 2018 Econsultancy Training Team <p>Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p>Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p>We make it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:RoundtableEvent/962 2018-06-06T14:48:36+01:00 2018-06-06T14:48:36+01:00 Content: Econsultancy Training Team <p style="vertical-align: baseline;"><strong>Content</strong> means a lot of things – for some it's about SEO, for others it's about the sales funnel, branding or just delivering a better customer experience.</p> <p style="vertical-align: baseline;">We'll discuss the fundamentals of content strategy, sharing what new tactics and technologies are in play.</p> <p style="vertical-align: baseline;"><strong>What you'll discuss and learn:</strong></p> <ul> <li>Strategy – How are you aligning content with brand strategy?</li> <li>Formats – Video? Podcasts? Long reads? What works for you?</li> <li>Distribution – Has your channel mix changed in the last few years?</li> <li>Measurement – What KPIs do you deliver against?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/960 2018-06-04T11:12:12+01:00 2018-06-04T11:12:12+01:00 Skills of the Modern Marketer: Econsultancy Training Team <p>The ability to embrace change and adapt quickly are essential skills of modern marketers. <strong>Modern marketing</strong> requires a balance of technical competencies, strategic awareness and soft skills like creativity and design. </p> <p>Attend this roundtable for the opportunity to identify and share what you identify as the essential skills of the modern marketer.</p> <p><strong>What you'll dicuss &amp; learn:</strong></p> <ul> <li>What is the state of modern marketing education?</li> <li>What are the essential skills of the modern marketing professional?</li> <li>Why it's so important for modern marketers to have a strategy around learning and development (L&amp;D)</li> <li>How your organisation can benefit from taking a strategic approach to L&amp;D</li> <li>What you should consider when launching and managing a skills programme</li> <li>Get advice and answers to your own specific questions and challenges around modern marketing and L&amp;D</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/959 2018-06-04T11:04:17+01:00 2018-06-04T11:04:17+01:00 Customer Lifetime Value: Econsultancy Training Team <p>It goes without saying that our customers are our greatest assets and the old adage that it costs less to retain existing customers than it does to acquire new ones is certainly still true for most marketers.</p> <p><strong>Customer Lifetime Value (CLV)</strong> is one of the most important metrics a business can have. Attend this roundtable to discuss and uncover ways to increase and measure your CLV.</p> <p><strong>What you'll discuss &amp; learn:</strong></p> <ul> <li>Best practice approaches and techniques for measuring CLV, plus the challenges and opportunities.</li> <li>Discover how other companies are overcoming challenges around measuring CLV, and put this into practice for your own strategy.</li> <li>What benefits do different companies see from CLV and what impact is this having on their business? </li> <li>What are the key considerations when developing your own CLV strategy?</li> <li>Get the answers to your specific CLV questions and challenges.</li> </ul> tag:econsultancy.com,2008:WebinarEvent/961 2018-06-04T09:59:37+01:00 2018-06-04T09:59:37+01:00 Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations Econsultancy Training Team <h3 style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Webinar in association with: <img style="vertical-align: middle;" src="http://image.mail.centaurmedia.com/lib/fe9612747465007c7d/m/2/785fb409-a3e2-4e32-a534-ace30a7345ca.png" alt="Visual IQ" width="250" height="75"> </h3> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Does your marketing team work in silos? Do different groups use different key performance indicators, different data sources, or operate on different cadences? Is there a lack of communication across teams? You’re not alone. We call this problem the “new digital divide.”</p> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analysing and optimising marketing and advertising performance. If your measurement isn’t keeping up, you risk falling behind.</p> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Join Wayne St. Amand, CMO, Moira Freeman, Product Marketing Manager and Matt Butterfield, Head of Client Services at Nielsen Visual IQ, as they discuss the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations. </p> <h3 style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Agenda </h3> <p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">In this webinar, you will learn:</p> <ul> <li>How digital has made marketing incredibly complex</li> <li>Why winning in the digital era requires new measurement approach</li> <li>Strategies and technologies for discovering the tactics and audiences behind your best-performing marketing</li> <li>Best practices and use cases for aligning your team around the metrics that matter </li> </ul> <p><strong>By registering for this webinar you agree to share your data with our event partner, Nielsen Visual IQ. Your data will be processed by both Econsultancy and Nielsen Visual IQ. If at any point, you would like to opt-out of receiving marketing communications from Econsultancy, please click on the unsubscribe link at the bottom of any emails you receive, or email us, stating your preferences, at <a href="mailto:preferences@centaurmedia.com">preferences@centaurmedia.com</a></strong></p> tag:econsultancy.com,2008:WebinarEvent/958 2018-05-28T07:08:09+01:00 2018-05-28T07:08:09+01:00 The State of B2B Ecommerce in SEA, India & ANZ Econsultancy Training Team <p>This webinar will highlight results from Econsultancy new report, done in association with Magento, The State of B2B Ecommerce in Southeast Asia, India, Australia and New Zealand.</p> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC, Econsultancy</strong> and <strong>Nicholas Kontopoulos, Regional Head of APAC Marketing, Magento</strong>.</p> <h4>Webinar done in collaboration with: <a href="https://magento.com/" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0009/6796/magento-an-adobe-company-logo-300ppi-horizontal-blog-flyer.jpg" alt="magento" width="266" height="82"></a> </h4> <p style="border: 0px; vertical-align: baseline;"><strong>FAQ:</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Will the session be recorded?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p style="border: 0px; vertical-align: baseline;"><strong>What if I register but can't make it?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Can I ask questions?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p style="border: 0px; vertical-align: baseline;">*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in the registration form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://hello.econsultancy.com/ai-india/clkg/https/www.centaurmedia.com/privacy">website</a>).</p> tag:econsultancy.com,2008:WebinarEvent/935 2018-05-25T10:46:08+01:00 2018-05-25T10:46:08+01:00 Customer Experience Management Econsultancy Training Team <p>Econsultancy's Trends Webinar for April 2018 looks at the latest trends, data and best practice within customer experience Management.</p> <p>This insight comes from Econsultancy's own research and recent report on Customer Experience Management along with collated third-party data and statistics. The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Paul Boag, trainer for our Superior Customer Experience course, who will be sharing his thoughts and tips on delivering a great customer experience as well as answering your questions in the live Q&amp;A session after the presentation.</p> <h3> <strong>Key Points covered in this webinar</strong>: </h3> <p><strong>What is customer experience management (CXM)?</strong></p> <ul> <li>Survey findings: How many businesses have a CXM strategy?</li> <li>Impact of a good CXM strategy</li> <li>Survey findings: Most significant challenges associated with implementing a CXM strategy</li> </ul> <p><strong>Whose responsibility is CXM?</strong></p> <ul> <li>Survey findings: Ownership of customer experience management</li> <li>Business culture and structure, and its impact on CXM</li> </ul> <p><strong>Where to get customer data</strong></p> <ul> <li>How to manage what you already have</li> <li>How to derive meaningful insights from your data</li> <li>The challenges of dealing with customer data</li> </ul> tag:econsultancy.com,2008:WebinarEvent/954 2018-05-25T10:13:36+01:00 2018-05-25T10:13:36+01:00 Artificial Intelligence and Machine Learning Econsultancy Training Team <p>Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy's upcoming report titled: "A Marketer's Guide to Artificial Intelligence and Machine Learning”. </p> <p>Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications.</p> <p><strong>Key points covered: </strong></p> <ul> <li>To demystify the language used around AI and in particular, what machine learning is and how it can help brands now</li> <li>To understand 10 ways AI and machine learning can enhance marketing and customer experiences</li> <li>To see how machine learning can improve conversion rate, optimise performance and be used for analytics and Big Data</li> <li>To share case studies on how particular applications of AI are currently being used across key sectors</li> <li>To understand key considerations around AI</li> <li>To be able to develop an AI strategy for marketing</li> <li>To consider the future of marketing </li> </ul> tag:econsultancy.com,2008:WebinarEvent/957 2018-05-25T03:42:59+01:00 2018-05-25T03:42:59+01:00 Ask Me Anything - Influencer Marketing Econsultancy Training Team <p>Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation.</p> <p>For this AMA session, we will be exploring how you can leverage influencers to expand your reach online:</p> <ul> <li>Aligning your social media strategy to your overall business objectives</li> <li>What are the trends, best practices, challenges and opportunities for social media marketing</li> <li>Evaluation of the different social media channels for your social media activities</li> <li>Engaging influencers for your social media campaigns</li> <li>How to measure ROI on influencer marketing</li> <li>The future of social media marketing</li> </ul> <p>Our panel of Econsultancy experts are <strong>Eu Gene Ang</strong>, Lead Trainer, Asia, <strong>Damien Cummings</strong>, Principal Consultant &amp; Entrepreneur-in-Residence, APAC, <strong>Jeff Rajeck</strong>, Research Analyst, APAC, <strong>Evangeline Leong</strong>, CEO &amp; Founder, Kobe Technologies and <strong>Kanika Agarwal</strong>, Co-founder Passion Peers, FemPeers &amp; Rapid Rabbits.</p> <p>Register for the webinar and <a href="https://docs.google.com/forms/d/e/1FAIpQLSco7i-rKCYrfPcDVp0tgxqoz9jrAzx1Nkbxd8ikziMEll9XRg/viewform" target="_blank">submit your questions</a> by 6 July 2018. We aim to answer all the questions during the webinar session.</p> <p>Use hashtag <strong>#EconAMA</strong> to share your post in social media.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Webinar done in collaboration with:</strong>      <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img style="font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;" src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="202" height="62"></a></p> <p style="border: 0px; vertical-align: baseline;"><strong>FAQ:</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Will the session be recorded?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p style="border: 0px; vertical-align: baseline;"><strong>What if I register but can't make it?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p style="border: 0px; vertical-align: baseline;"><strong>Can I ask questions?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Absolutely! This session is for you. Please <strong>submit your questions <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://docs.google.com/forms/d/e/1FAIpQLSco7i-rKCYrfPcDVp0tgxqoz9jrAzx1Nkbxd8ikziMEll9XRg/viewform" target="_blank">here</a></strong> and hear our experts respond to your questions at the live webinar.</p> <p style="border: 0px; vertical-align: baseline;">*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>).</p> tag:econsultancy.com,2008:ConferenceEvent/956 2018-05-24T15:45:09+01:00 2018-05-24T15:45:09+01:00 Insight Show Econsultancy Training Team <h6>Overview</h6> <p><a title="The Insight Show" href="http://www.insightshow.co.uk?utm_source=ECON&amp;utm_medium=eventlisting_content=INSeconEL&amp;utm_campaign=INS19" target="_blank">The Insight Show</a> will be held Olympia Central on 6 – 7 March 2019, and we can’t wait for you to join us.</p> <p><a title="The Insight Show" href="http://www.insightshow.co.uk?utm_source=ECON&amp;utm_medium=eventlisting_content=INSeconEL&amp;utm_campaign=INS19" target="_blank">The Insight Show</a> is THE event for professionals who generate or interpret actionable intelligence into strategic actions, providing you with the services, knowledge, contacts and inspiration to develop and deliver your next big projects.</p> <p>Network with industry leaders, learn from key suppliers and evaluate hundreds of products and services.</p> <p>Are you ready to take your projects to the next level?</p> <p><a title="Find out more." href="http://www.insightshow.co.uk?utm_source=ECON&amp;utm_medium=eventlisting_content=INSeconEL&amp;utm_campaign=INS19" target="_blank">Find out more</a></p> <h6>Event Details</h6> <p>Date: 6 – 7 March 2019, 8:30am – 5:30pm</p> <p>Venue: Olympia Central, London, United Kingdom</p> <p>Duration: 2 days</p> <p>To register for this event <a title="Insight Show" href="http://www.insightshow.co.uk/help/contact-us?utm_source=ECON&amp;utm_medium=eventlisting_content=INSeconEL&amp;utm_campaign=INS19" target="_self">please contact us for further details.</a></p> tag:econsultancy.com,2008:ConferenceEvent/955 2018-05-24T15:25:11+01:00 2018-05-24T15:25:11+01:00 Marketing Week Live Econsultancy Training Team <p><a title="Marketing Week Live" href="http://www.marketingweeklive.co.uk?utm_source=ECON&amp;utm_medium=eventlisting_content=MWLeconEL&amp;utm_campaign=MWL19" target="_blank">Marketing Week Live</a> returns to Olympia West on 6 – 7 March 2019, and we can’t wait for you to join us.</p> <p><a title="MWLive" href="http://www.marketingweeklive.co.uk?utm_source=ECON&amp;utm_medium=eventlisting_content=MWLeconEL&amp;utm_campaign=MWL19" target="_blank">MWLive</a> celebrates marketing that matters to you, the marketer, right now. No matter the issues you’re facing, our sessions, experts and exhibitors will help you breathe new life into the future of your marketing campaigns.</p> <p>Network with industry leaders and learn from some of the most disruptive brand marketing campaigns of the moment in an electric, buzzing and dynamic environment.</p> <p>Are you ready to bring marketing to life?</p> <p><a title="Find out more" href="http://www.marketingweeklive.co.uk?utm_source=ECON&amp;utm_medium=eventlisting_content=MWLeconEL&amp;utm_campaign=MWL19" target="_blank">Find out more</a></p> <h6>Event Details</h6> <p>Date: 6 – 7 March 2019, 8:30am – 5:30pm</p> <p>Venue: Olympia West, London, United Kingdom</p> <p>12 Blythe Rd, Hammersmith, London W14 8UX</p> <p>Duration: 2 days</p> <p><a title="Google Maps" href="https://www.google.com/maps?f=q&amp;hl=en&amp;geocode&amp;q=51.496064,+-0.210454&amp;ie=UTF8&amp;z=16&amp;iwloc=addr" target="_blank">Google Maps</a></p> tag:econsultancy.com,2008:ConferenceEvent/953 2018-05-23T11:03:40+01:00 2018-05-23T11:03:40+01:00 Digital Divas 2018 Econsultancy Training Team <p>Women are making their mark on the digital marketing world in a big way.  The Digital Divas event series aims to celebrate thought leadership of women in the digital marketing space. It aims to provide a platform where leading women can inspire and educate the marketing community.</p> <p>Join us at this half-day session as the Digital Divas curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing. </p> tag:econsultancy.com,2008:WebinarEvent/951 2018-05-20T17:04:28+01:00 2018-05-20T17:04:28+01:00 Powering your customer experience using AI (SEA) Econsultancy Training Team <p>Delivering an exceptional customer experience is essential to business success but it’s easier said than done! Achieving seamless CX requires you to understand your customer, meet their expectations and pre-empt their every need. In other words – customer experience now needs to be personalized.<br> <br>Until recently, this goal has been out-of-reach for many organisations due to capability and capacity.  However, with the introduction of AI, companies can now overcome these hurdles and have the ability to deliver exceptional customer experience on a one-to-one basis across all touch-points. <br> <br>Join this webinar to learn how to: <br>  <br><strong>Know your customer:</strong>  Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations.</p> <p><strong>Deliver exceptional value: </strong>Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance.</p> <p><strong>Continually improve your CX: </strong>  Use AI to fuel new business opportunities and performance improvements through always-on insights and recommendations, capturing the heart and mind of every customer.</p> <p> <br>Join this webinar with  <strong>Ec</strong><strong>onsultancy </strong>and <strong>IBM experts</strong> to understand how you can deliver superior customer experience using AI and build lifetime customer loyalty.</p> <p><strong>Webinar done in collaboration with:</strong></p> <p><a href="https://www.ibm.com/customer-engagement/digital-marketing/personalized-marketing" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0005/8381/ibm_black_logo300dpi-blog-featured-thumb-round.jpg" alt="" width="100" height="100"></a></p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in the registration form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>) and IBM privacy policies.</p> tag:econsultancy.com,2008:WebinarEvent/950 2018-05-20T16:42:59+01:00 2018-05-20T16:42:59+01:00 Powering your customer experience using AI (ANZ) Econsultancy Training Team <p>Delivering an exceptional customer experience is essential to business success but it’s easier said than done! Achieving seamless CX requires you to understand your customer, meet their expectations and pre-empt their every need. In other words – customer experience now needs to be personalized.<br>  <br> Until recently, this goal has been out-of-reach for many organisations due to capability and capacity.  However, with the introduction of AI, companies can now overcome these hurdles and have the ability to deliver exceptional customer experience on a one-to-one basis across all touch-points. <br>  <br> Join this webinar to learn how to: <br>   <br> <strong>Know your customer:</strong>  Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations.</p> <p><strong>Deliver exceptional value: </strong>Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance.</p> <p><strong>Continually improve your CX: </strong>  Use AI to fuel new business opportunities and performance improvements through always-on insights and recommendations, capturing the heart and mind of every customer.</p> <p> <br> Join this webinar with  <strong>Ec</strong><strong>onsultancy </strong>and <strong>IBM experts</strong> to understand how you can deliver superior customer experience using AI and build lifetime customer loyalty.</p> <p><strong>Webinar done in collaboration with:</strong></p> <p><a href="https://www.ibm.com/customer-engagement/digital-marketing/personalized-marketing" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0005/8381/ibm_black_logo300dpi-blog-featured-thumb-round.jpg" alt="" width="100" height="100"></a></p> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in the registration form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>) and IBM privacy policies.</p> tag:econsultancy.com,2008:ConferenceEvent/949 2018-04-27T04:27:49+01:00 2018-04-27T04:27:49+01:00 Lunch Briefing - China’s New Retail: how Alibaba and Tencent are reshaping the future of retail in China and worldwide Econsultancy Training Team <p>China is already a trailblazer when it comes to blurring lines between social media, search and e-commerce, with social platforms like Tencent integrating seamless payment and shopping functions, all inside one walled garden and Alibaba’s “New Retail” vision, which promises not just to remake shopping inside the country, but to leapfrog China ahead of the U.S. and Europe in terms of retail innovation. </p> <p>Any company that wants to succeed in China must pick either as their primary, although not exclusive, platform for tapping into the wallet of the Chinese consumer. </p> <p>In collaboration with NTUC U Associate, e2i and JustCo, this lunch briefing will cover future trends of retail and the impact of Tencent and Alibaba on the retail industry in China and the rest of the world. </p> <p>Key takeaways:<br>·       Overview of Alibaba’s New Retail, JD’s Unbounded Retail and Tencent’s Smart Retail<br>·       The trends you can’t miss: retail as entertainment, unified channel, gamification<br>·       The future is now: pop-up stores, LST retail integrated, merging social media &amp; retail<br> <br> </p> tag:econsultancy.com,2008:WebinarEvent/941 2018-04-26T09:32:37+01:00 2018-04-26T09:32:37+01:00 The Internet of Things IoT Econsultancy Training Team <p>The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and better service.</p> <p>Our May webinar will examine the Internet of Things and how it relates to modern marketing. This session will provide attendees with key insights from Econsultancy's upcoming report titled: "A Marketer's Guide to the Internet of Things" and will feature the latest research and thought leadership for marketers examing the potential of IoT technologies. </p> <h4>Agenda </h4> <p>IoT comes as part of a number major technology trends such as big data, cloud computing, wearables and blockchain. It promises to open up new possibilites, offering new interfaces and customer interactions. As part of these developments, IoT is set to transform not just marketing, but society at large.</p> <h4>Key points covered in this webinar:</h4> <ul> <li>Demystify the Internet of Things (IoT) for marketers</li> <li>Equip marketers with an overall understanding of IoT and how it fits with other emerging technology trends.</li> <li>Offer examples of how IoT enabled technologies can be utilised by modern marketers.</li> <li>Discuss considerations for mapping an IoT strategy.</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/948 2018-04-19T06:49:07+01:00 2018-04-19T06:49:07+01:00 Building customer connections through data-driven insights, advanced technology and flawless execution (Shanghai) Econsultancy Training Team <p>In collaboration with Epsilon, this roundtable session will discuss the latest in developments, trends, and best practices in Customer Experience.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to discuss a number of related subjects (<strong>select 2</strong>) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges and opportunities.</p> <p><strong>1. Creating customer connections - building the business case &amp; best practices</strong></p> <p><strong>2. Harnessing Technology</strong></p> <p><strong>3. The Future of Customer Experience</strong></p> <p>Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/947 2018-04-19T06:42:26+01:00 2018-04-19T06:42:26+01:00 Building customer connections through data-driven insights, advanced technology and flawless execution (Hong Kong) Econsultancy Training Team <p>In collaboration with Epsilon, this roundtable session will discuss the latest in developments, trends, and best practices in Data-Driven Marketing.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to discuss a number of related subjects (<strong>select 2</strong>) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges and opportunities.</p> <p><strong>1. Creating customer connections - building the business case &amp; best practices</strong></p> <p><strong>2. Harnessing Technology</strong></p> <p><strong>3. The Future of Customer Experience</strong></p> <p>Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/946 2018-04-16T05:18:47+01:00 2018-04-16T05:18:47+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Mumbai) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimisation in Ecommerce</strong>" and "<strong>The Future of Experience-Driven Commerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/945 2018-04-13T04:39:11+01:00 2018-04-13T04:39:11+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Bangkok) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimisation in Ecommerce</strong>" and "<strong>The Future of Experience-Driven Commerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:ConferenceEvent/944 2018-04-13T04:35:24+01:00 2018-04-13T04:35:24+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Hong Kong) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimisation in Ecommerce</strong>" and "<strong>The Future of Experience-Driven Commerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:RoundtableEvent/940 2018-04-12T16:51:52+01:00 2018-04-12T16:51:52+01:00 London: Social Media Platforms Econsultancy Training Team <p>Attend this roundtable for a chance to network and discuss your key challenges and success stories around Social, along with the current threats and opportunities companies need to be aware of</p> <p>We’ll explore the latest trends for the major social media platforms and discuss the most pressing considerations for marketers looking to generate the most value from social media. </p> <p><strong>Suggested Agenda:</strong></p> <ul> <li>What options are available to marketers when developing a paid, owned and earned strategic approach to social media marketing?</li> <li>Best practice approaches, techniques, challenges and opportunities for creating your social media strategy</li> <li>How do different companies use social media in different ways to gain a competitive edge?</li> <li>What should you consider when making the business case for social media platforms?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/939 2018-04-11T17:25:30+01:00 2018-04-11T17:25:30+01:00 London: The Future of Marketing Econsultancy Training Team <p>We are inviting advertisers, agencies and media owners to join us for this roundtable in May, which will focus on the trends shaping the future of marketing.</p> <p><strong> Suggested agenda topics include:</strong></p> <ul> <li>What will the future of marketing look like in 2023, five years from now?</li> <li>How will marketers shape their campaigns in the future?</li> <li>What is the future of customer and human interaction?</li> <li>How are agencies’ services transforming?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/938 2018-04-11T11:36:06+01:00 2018-04-11T11:36:06+01:00 London: Structuring Marketing Organisations Econsultancy Training Team <p>Powerful technological forces (ubiquitous connectivity, AI and the internet of things to name a few) combined with increased customer sophistication, are reducing the impact of many brands.</p> <p>This emphasises the importance of focusing on <strong>great customer experiences</strong> as well as i<strong>ntegrating marketing activities </strong>with other customer facing activities. </p> <p>Organisations need to become more <strong>agile</strong> to respond to these trends. As a result, the <strong>structure</strong> of a modern marketing organisation becomes ever-more <strong>crucial</strong>. </p> <p>Join our roundtable for the chance to discuss the challenges, opportunities and success stories around <strong>structuring marketing organisations, </strong>and how <strong>Econsultancy's Modern Marketing Model (M3)</strong> can help. Get the answers to your burning questions by discussing your own specific challenges and requirements.</p> <p>We encourage attendees to come equipped with topics that they would like to address on the day, but discussion will cover some of the following:</p> <ul> <li> <p>How the remit of marketing is expanding</p> </li> <li> <p>How marketing organisations can be structured to align with the Modern Marketing Model (M3)</p> </li> <li> <p>Contextualising the role of data and insights in modern marketing organisations </p> </li> </ul> tag:econsultancy.com,2008:ConferenceEvent/943 2018-04-11T09:21:54+01:00 2018-04-11T09:21:54+01:00 The Future of Ecommerce: Engaging Today's Channel-less Customer (Sydney) Econsultancy Training Team <p>In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.</p> <p>Attendance is <strong>limited to 30 attendees</strong> to ensure maximum interaction and sharing of insights.</p> <h4>The Roundtable Format</h4> <p>The roundtable allows you to have in-depth discussion on 2 related topics "<strong>Conversion Optimisation in Ecommerce</strong>" and "<strong>The Future of Experience-Driven Commerce</strong>" and also to find out from your peers how they are addressing similar challenges and opportunities.</p> <p>The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.</p> <p>Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.</p> tag:econsultancy.com,2008:WebinarEvent/937 2018-03-29T02:45:31+01:00 2018-03-29T02:45:31+01:00 AI: Your force for marketing transformation (Indian subcontinent) Econsultancy Training Team <p>In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years.<br></p> <p>If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization.<br></p> <p><strong>Don't get left behind. Attend this webinar to learn</strong></p> <ul> <li>How AI can be leveraged to anticipate customer needs and enhance the customer experience?</li> <li>How AI is changing the role of marketer?</li> <li>How dark data, such as unstructured data, within the business impacts decision making and effectiveness?</li> <li>How AI and dark data will change marketing by 2025?</li> </ul> <h4>Webinar done in collaboration with: </h4> <h4>  <a href="https://www.ibm.com/customer-engagement/digital-marketing/personalized-marketing" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0005/8381/ibm_black_logo300dpi-blog-featured-thumb-round.jpg" alt="" width="100" height="100"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012, our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>) and IBM privacy policies.</p> tag:econsultancy.com,2008:ConferenceEvent/936 2018-03-28T10:59:45+01:00 2018-03-28T10:59:45+01:00 Breakfast Series: Digital Transformation for HR Practitioners - Leadership, Culture & Data Econsultancy Training Team <p>In our report, <a style="color: #2976b2;" href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age/" target="_self">The Future of HR in the Digital Age</a>, the HR role is changing in response to challenges and opportunities brought by digital.</p> <p>Organisations need to engage with their audiences via the most appropriate media and they need to be able to innovate and continue delivering value to their customers. Having a digital DNA will help your organisation plan, attribute spend, build efficiency and plan for future campaigns.</p> <p>Timely employee data facilitates nimbless and agility. It points the way toward stronger employee-employer relationships, the direction towards higher engagement. The insights gained from employee data can guide actions and strategies for people managers and HR professionals, your executive team and broader organization. </p> <p>Join us at this breakfast briefing as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect HR and how HR can play a role in digital transformation.</p> tag:econsultancy.com,2008:WebinarEvent/912 2018-03-20T11:27:25+00:00 2018-03-20T11:27:25+00:00 The Modern Marketing Model (M3) Webinar Econsultancy Training Team <p>The webinar will present Econsultancy’s new framework for marketing, which updates classic models like the 4Ps to fuse both digital and classic marketing under a single, unified model: the Modern Marketing Model (M3).</p> <p>Join Ashley Friedlein, Econsultancy’s founder, as he explains how M3 can help you inform the role and remit of the marketing function within your business.</p> <p>On the agenda:</p> <ul> <li>Understand the M3 model - how will the marketing and digital teams of the future look like</li> <li>What should you be doing now to get ready for this new way of working?</li> <li>What skills and competencies are required of a modern marketing structure?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/934 2018-03-15T10:39:52+00:00 2018-03-15T10:39:52+00:00 Manchester: Customer Experience Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">This roundtable discussion will give attendees the chance to discuss the key challenges, threats, opportunities and success stories around Customer Experience</p> <p style="border: 0px; vertical-align: baseline;">We encourage attendees to come equipped with topics that they would like to address on the day.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Suggested topics for discussion:</strong></p> <ul type="disc"> <li>What is the next opportunity in CX for your brand – voice? personalisation? AI customer service?</li> <li>How do you measure CX?</li> <li>What are the barriers to achieving customer-centricity in your organisation?</li> <li>Who are the current CX leaders?</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/933 2018-03-15T10:33:20+00:00 2018-03-15T10:33:20+00:00 Manchester: GDPR Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">With enforcement date just around the corner, this roundtable will give attendees the chance to discuss with industry peers their key challenges and learnings around GDPR. </p> <p style="border: 0px; vertical-align: baseline;"> Suggested agenda topics for this session<strong>:</strong></p> <ul> <li>As we approach the enforcement date, are you confident about the culture of data protection in your organisation?</li> <li>What opportunities do you see for your business and in your sector?</li> <li>How will your campaign planning and product dev change?</li> <li>Beyond compliance, what do transparency and accountability mean for customer experience?</li> </ul> tag:econsultancy.com,2008:WebinarEvent/932 2018-03-14T04:56:10+00:00 2018-03-14T04:56:10+00:00 AI: Your force for marketing transformation (SEA) Econsultancy Training Team <p>In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years.<br></p> <p>If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization.<br></p> <p><strong>Don't get left behind. Attend this webinar to learn</strong></p> <ul> <li>How AI can be leveraged to anticipate customer needs and enhance the customer experience?</li> <li>How AI is changing the role of marketer?</li> <li>How dark data, such as unstructured data, within the business impacts decision making and effectiveness?</li> <li>How AI and dark data will change marketing by 2025?</li> </ul> <h4>Webinar done in collaboration with: </h4> <h4>  <a href="https://www.ibm.com/customer-engagement/digital-marketing/personalized-marketing" target="_blank"><img src="https://assets.econsultancy.com/images/resized/0005/8381/ibm_black_logo300dpi-blog-featured-thumb-round.jpg" alt="" width="100" height="100"></a> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012, our data protection policy (available at our <a href="https://www.centaurmedia.com/privacy" target="_blank">website</a>) and IBM privacy policies.</p> tag:econsultancy.com,2008:WebinarEvent/930 2018-03-12T16:13:52+00:00 2018-03-12T16:13:52+00:00 Modern Organisational Structures Econsultancy Training Team <p>Powerful technological forces continue to emerge that are impacting the marketing profession as well as the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces – ubiquitous connectivity, artificial intelligence and internet of things to name a few. </p><p>At the same time, increased customer sophistication is reducing the impact of some brands. The time, attention and trust that customers once had for mass marketing communications has decreased as the number of channels and devices for engaging with brands has increased. This presents challenges to marketers and emphasises the importance of focusing on great customer experiences as well as integrating marketing activities with other customer facing activities. </p><p>To compete, organisations need to become more agile to respond to these trends. They need to engage with their audiences via the most appropriate media and they need to be able to innovate and continue delivering value to their customers.</p> <p>Join Seán Donnelly, Senior Research Analyst at Econsultancy as he shares insights of how modern marketing organisations are being structured.</p> <p><strong>On the agenda:</strong></p> <ul type="disc"> <li>How the remit of marketing is expanding</li> <li>How marketing organisations can be structured to align with the Modern Marketing Model (M3)</li> <li>Contextualising the role of data and insights in modern marketing organisations</li> </ul> tag:econsultancy.com,2008:ConferenceEvent/931 2018-03-06T05:55:02+00:00 2018-03-06T05:55:02+00:00 Breakfast Series: Digital Transformation for HR Leaders Econsultancy Training Team <p>In our report, <a style="color: #2976b2;" href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age/" target="_self">The Future of HR in the Digital Age</a>, the HR role is changing in response to challenges and opportunities brought by digital. This series of talks is intended to provide HR professionals with an overview of the current challenges facing the HR function in any organization, how digital technologies are changing how we work and learn and how HR professionals can transform business functions to excel in a digital-empowered world. </p> <p>Join us at this breakfast briefing as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect HR and how HR can play a role in digital transformation.</p> tag:econsultancy.com,2008:WebinarEvent/927 2018-02-27T02:52:28+00:00 2018-02-27T02:52:28+00:00 The State of Ecommerce Marketplaces in Southeast Asia and Taiwan Econsultancy Training Team <p>This webinar will highlight results from Econsultancy new report, done in association with Shopee, The State of Ecommerce Marketplaces in Southeast Asia and Taiwan. The report explores the extent to which companies in Southeast Asia and Taiwan value the ecommerce platforms. Some topics covered include:</p> <ul> <li>Benefits of selling on online marketplaces</li> <li>Challenges of selling on online marketplaces</li> <li>What considerations there are in choosing an online marketplace</li> <li>Top priorities for online sellers in the year ahead</li> <li>Most significant trends expected in the next few years</li> </ul> <p>The live session will be hosted by <strong>Jeff Rajeck, Research Analyst, APAC, Econsultancy.</strong></p> <h4>Webinar done in collaboration with:      <a href="https://shopee.sg/" target="_blank"><img src="https://assets.econsultancy.com/images/0009/2487/shopee_logo_v.jpg" alt="" width="75" height="112"></a> </h4> <h4> </h4> <p><strong>FAQ:</strong></p> <p><strong>I'm not an Econsultancy subscriber, can I join?</strong></p> <p>Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p><strong>Will the session be recorded?</strong></p> <p>Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p><strong>What if I register but can't make it?</strong></p> <p>Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p><strong>Can I ask questions?</strong></p> <p>Ans: Absolutely! This session is for you. Bring your questions and participate during Q&amp;A.</p> <p>*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in the registration form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our <a href="https://hello.econsultancy.com/ai-india/clkg/https/www.centaurmedia.com/privacy">website</a>).</p> tag:econsultancy.com,2008:WebinarEvent/926 2018-02-07T07:57:25+00:00 2018-02-07T07:57:25+00:00 Ask Me Anything - Planning for 2018 Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><img src="https://assets.econsultancy.com/images/resized/0009/2516/ama_2018-blog-flyer.png" alt="" width="470" height="313"></p> <p style="border: 0px; vertical-align: baseline;">Ask Me Anything is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to your digital transformation.</p> <p style="border: 0px; vertical-align: baseline;">For this Ask Me Anything session, we will be exploring planning your marketing for 2018:</p> <ul style="border: 0px; vertical-align: baseline;"> <li style="border: 0px; vertical-align: baseline;">Who in the marketing department should be responsible for doing the marketing planning</li> <li style="border: 0px; vertical-align: baseline;">What should a marketing plan set out to achieve?</li> <li style="border: 0px; vertical-align: baseline;">How should marketers deal with new requirements during the year</li> <li style="border: 0px; vertical-align: baseline;">What role do agencies play in the planning process?</li> <li style="border: 0px; vertical-align: baseline;">Where should the budget for digital transformation come from?</li> <li style="border: 0px; vertical-align: baseline;">Zero-budget marketing</li> </ul> <p style="border: 0px; vertical-align: baseline;">Our panel of Econsultancy experts are <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Eu Gene Ang</strong>, Lead Trainer, Asia, <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Damien Cummings</strong>, Entrepreneur-in-Residence &amp; Principal Consultant, APAC, and <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Jeff Rajeck</strong>, Research Analyst, APAC.</p> <p style="border: 0px; vertical-align: baseline;">Register for the webinar and <a href="https://goo.gl/forms/PvtkXyDDjlPOiz852">submit </a>your questions by 7 March 2018. We aim to answer all the questions during the webinar session.</p> <p style="border: 0px; vertical-align: baseline;">Tweet about the webinar using the hashtag <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">#EconAMA</strong>.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Webinar done in collaboration with:</strong>      <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://www.ntuc.org.sg/uassociate/" target="_blank"><img style="font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;" src="https://assets.econsultancy.com/images/resized/0008/9214/u_associate__integration_endorsement__logo-blog-flyer.png" alt="" width="202" height="62"></a></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">FAQ:</strong></p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">I'm not an Econsultancy subscriber, can I join?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: You sure can. The sessions are complimentary for existing customers and new friends.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Will the session be recorded?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">What if I register but can't make it?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.</p> <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Can I ask questions?</strong></p> <p style="border: 0px; vertical-align: baseline;">Ans: Absolutely! This session is for you. Please <strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">submit your questions <a style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; color: #004dcc; font-variant: inherit;" href="https://goo.gl/forms/GqXslFnHdjYGvnul1" target="_blank">here</a></strong> and hear our experts respond to your questions at the live webinar.</p> tag:econsultancy.com,2008:ConferenceEvent/925 2018-02-07T07:29:16+00:00 2018-02-07T07:29:16+00:00 Digital Intelligence Briefing 2018 Econsultancy Training Team <p>This Digital Intelligence Briefing on 9 April 2018 will continue to highlight the most important digital trends and developments (curated by our research analysts) you should be aware about, and also sharing the latest trends, the modern marketing model, the state of ecommerce marketplaces and managing critical marketing relationships.</p> <p>Join us at this half-day session as we curate and highlight the key digital trends, challenges, opportunities and developments that are going to affect how markets are operating, what tools are being used, and how digital marketing practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.</p> tag:econsultancy.com,2008:RoundtableEvent/922 2018-01-11T14:33:11+00:00 2018-01-11T14:33:11+00:00 Ecommerce User Experience Econsultancy Training Team <p>This roundtable discussion will give attendees the chance to discuss the key challenges, threats, opportunities and success stories around ecommerce and user experience. It will provide an opportunity to learn from industry peers, with the aim of providing inspiration for your own UX efforts.</p> <p>We encourage attendees to come equipped with topics that they would like to address on the day. Suggested topics include:</p> <ul type="disc"> <li>The value and scope of UX as part of the entire customer experience.</li> <li>The role of UX on conversions and lifetime customer value.</li> <li>How UX professionals need to educate the C-Suite to understand the value of human-centred design. Is there sponsorship at the right level? How to get sponsorship?</li> <li>The role of data – Martech vendors and ecommerce retailers are doing more to integrate online and offline data points to measure the entire customer journey. Is this changing your approach to targeting and measurement?</li> <li>The role of AI in UX. From bot interfaces to voice interfaces. How is AI being utilised? Are there different UX principles that need to be followed for bot and voice interfaces?</li> <li>Approaches to user research and testing: What is best practice? How to test voice and bot interfaces? How to design voice interfaces?</li> <li>Who is getting it right? From content to delivery.”</li> </ul> tag:econsultancy.com,2008:RoundtableEvent/923 2018-01-11T14:33:04+00:00 2018-01-11T14:33:04+00:00 Optimisation Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; vertical-align: baseline;">Exclusively available to Econsultancy Enterprise subscribers,</strong> this roundtable gives you the opportunity to meet with your peers and share knowledge, best practice, opportunities and challenges in particular areas of optimisation.</p> <p style="border: 0px; vertical-align: baseline;">Attendance is limited to 14 - 16 attendees, with discussion, chaired and facilitated by Econsultancy.</p> <p style="border: 0px; vertical-align: baseline;">Talking points will largely be decided by attendees on the day, but could include:</p> <p style="border: 0px; vertical-align: baseline;">· How do you use Optimisation services to improve your customer experience (e.g. testing, personalisation etc) and how do you ensure Optimisation resource is focused on your organisation’s key priorities?</p> <p style="border: 0px; vertical-align: baseline;">· How do you set Optimisation ambitions, balancing quick and discreet immediate changes with ensuring you also test more radical thinking that could deliver a step change in the longer term customer experience?</p> <p style="border: 0px; vertical-align: baseline;">· How do you articulate the benefits of Optimisation and how do you monetise the value of the changes you have made?</p> tag:econsultancy.com,2008:RoundtableEvent/921 2018-01-11T14:32:58+00:00 2018-01-11T14:32:58+00:00 Customer Experience Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Many companies are undergoing a transition from a product-led strategy to a customer-led strategy. As the focus on customer experience (CX) intensifies, marketers must ask what this means in practice. This roundtable discussion will cover a number of topics pertinent to CX, including:</p> <ul style="border: 0px; vertical-align: baseline;" type="disc"> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Instilling a culture of design, from boardroom to office space</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Designing your organisation around your customer</li> <li style="border: 0px; font-weight: inherit; font-style: inherit; vertical-align: baseline; font-variant: inherit;">Mapping the customer journey</li> </ul> tag:econsultancy.com,2008:WebinarEvent/920 2018-01-03T16:05:59+00:00 2018-01-03T16:05:59+00:00 Digital Shift Q1 2018 Innovation Webinar Econsultancy Training Team <p style="border: 0px; vertical-align: baseline;">Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.</p> <p style="border: 0px; vertical-align: baseline;">Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.</p> <p style="border: 0px; vertical-align: baseline;">We make it simple for you to keep track of the key developments in digital technology and marketing.</p>