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Event Details

Date
May 27 2004 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Discuss latest issues, trends and best practice for affiliate marketing. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed Attendees:
COI, TUI UK New Media, AXA PPP Healthcare, Marks & Spencer, LAE, Auto Trader Digital, William Hill, Carphone Warehouse, O2, Modem Media, Citibank, Royal Mail, Eurostar, NET-A-PORTER.COM, Rodale, dealgroupmedia, TradeDoubler, Wheel

Agenda:
- Where should you start with Affiliate Marketing? (Do it in-house or outsource? What resources will you need? Where should you focus first?)
- How can you manage the relationship with your affiliates for maximum benefit? (incentives, marketing collateral, search engine marketing policies etc.)
- How can you best integrate affiliate marketing into the marketing mix? (seasonal campaigns, SEM, integrating web analytics etc.)
- Questions from attendees

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7071 8612, info@e-consultancy.com (subject line 'Roundtable Bookings')

Event Details

Date
May 27 2004 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.