AI: Your force for marketing transformation (Indian subcontinent)

AI: Your force for marketing transformation (Indian subcontinent)

Event Details

Date
April 25 2018 (3:00pm – 4:00pm IST)
Venue
Online (India time zone)
Duration
About 1 hour

This event is run in partnership with Econsultancy WorkCast.

You will be taken to their website to complete your booking.

Book now

Overview

In collaboration with IBM, we are having this webinar on Artificial intelligence (AI). AI is impacting the future of marketing, changing the way we work and how we connect with our customers. According to industry experts, it will impact every business decision made within five years.

If you are a marketer striving to outperform competition, now may be the time to investigate how AI capabilities can deliver advantages to your organization.

Don't get left behind. Attend this webinar to learn

  • How AI can be leveraged to anticipate customer needs and enhance the customer experience?
  • How AI is changing the role of marketer?
  • How dark data, such as unstructured data, within the business impacts decision making and effectiveness?
  • How AI and dark data will change marketing by 2025?

Webinar done in collaboration with: 

  

FAQ:

I'm not an Econsultancy subscriber, can I join?

Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?

Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?

Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.

*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012, our data protection policy (available at our website) and IBM privacy policies.

Program

3pm (India & Sri Lanka) / 3:30pm (Bangladesh)

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 6 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Alexander Mahr, Client Solution Professional, IBM Watson Marketing

Alexander Mahr, Client Solution Professional, IBM Watson Marketing

What does a DJ and a marketer have in common? They both try to influence their customers’ experiences.

Alexander Mahr is IBM's SME for cognitive marketing in AP with 10 years+ domain experience. From an Austrian based Casinos company to a radio station and Shell, he has implementedvarious marketing and customer loyalty strategies from the ground on up. Alexander is engaged with all of IBM's marketing customers across AP and tries to help them change their customers’ experiences - for the better. And he still DJs...

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
April 25 2018 (3:00pm – 4:00pm IST)
Venue
Online (India time zone)
Duration
About 1 hour

This event is run in partnership with Econsultancy WorkCast.

You will be taken to their website to complete your booking.

Book now