Artificial Intelligence and Machine Learning

Event Details

Date
June 28 2018 (2:00pm – 2:45pm BST)
Venue
Online
Duration
About 1 hour

This exclusive event is for subscribers only.

You need to subscribe to Econsultancy to be able to book a place on this event, plus many other benefits.

Subscribe now


Already a subscriber? Log in to book your place.

Overview

Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy's upcoming report titled: "A Marketer's Guide to Artificial Intelligence and Machine Learning”. 

Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications.

Key points covered: 

  • To demystify the language used around AI and in particular, what machine learning is and how it can help brands now
  • To understand 10 ways AI and machine learning can enhance marketing and customer experiences
  • To see how machine learning can improve conversion rate, optimise performance and be used for analytics and Big Data
  • To share case studies on how particular applications of AI are currently being used across key sectors
  • To understand key considerations around AI
  • To be able to develop an AI strategy for marketing
  • To consider the future of marketing 

Program

2:00 pm GMT / 9am EST

30-40 minute live webinar, followed by Q&A session with our hosts Lynette Saunders and Martin Talks. 

Cost details

Free to attend for our Enterprise and Small Business Subscribers.

Inquiries

For more information on this webinar contact us on subs.support@econsultancy.com or call on 0207 970 4322

Event Details

Date
June 28 2018 (2:00pm – 2:45pm BST)
Venue
Online
Duration
About 1 hour

This exclusive event is for subscribers only.

You need to subscribe to Econsultancy to be able to book a place on this event, plus many other benefits.

Subscribe now


Already a subscriber? Log in to book your place.