Asia Pacific Social Media Strategy Best Practice

Asia Pacific Social Media Strategy Best Practice

Event Details

Date
October 26 2016 (10:00am – 11:00am SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

Econsultancy APAC latest Trends Webinar looks at the latest trends, data and best practice within Social Media in Asia Pacific. This insight comes from Econsultancy's own latest research along with collated third-party data and statistics.

The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by John Sinke, AVP - Digital Marketing and Ecommerce, Resorts World Sentosa . There will be a 15 minute Q&A session after the presentation.

This Asia Pacific Social Media Strategy Best Practice Webinar will cover:
- Social Media channel overview - the trends and developments driving change
- A broad framework for a Social Media Strategy
- Organisational challenges - organising for Social Media and typical operating models

FAQ:

I'm not an Econsultancy subscriber, can I join?
Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?
Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?
Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?
Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.

Program

3:00pm (New Zealand) / 1:00pm (Australia-AEDT) / 10:00am (Singapore, Malaysia, Philippines & Hong Kong) / 9:00am (Thailand & Indonesia) / 7:30am (India)

Speakers' and panelists' profiles

Host: Jeff Rajeck, Research Analyst APAC, Econsultancy

Host: Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Co-host: John Sinke, AVP - Digital Marketing & eCommerce, Resorts World Sentosa

Co-host: John Sinke, AVP - Digital Marketing & eCommerce, Resorts World Sentosa

John Sinke is an experienced (Digital) Marketing and e-Commerce Professional having worked with various businesses in Travel, Telecommunications, Finance, Recruitment and Automotive over the past twenty years in Asia and Europe. He is currently the AVP Digital Marketing & e-Commerce for Resorts World Sentosa (www.rwsentosa.com) in Singapore.

At Resorts World Sentosa, John is responsible for developing and executing Digital Marketing Campaigns and e-Commerce Projects, including Websites, Mobile Apps, Booking Engines, Payment Methods, Paid Search, Meta-Search and Email Marketing.

Before RWS, John worked for several international blue-chip companies, including CMC Markets, lastminute.com, easyCar.com, France Telecom (Wanadoo Broadband), Manpower Group Recruitment and KPMG. John is a regular speaker at conferences in the United Kingdom, Hong Kong and Singapore, including Mobile Marketing Association (MMA), Singapore Tourism Board, ad:tech, Internet Show Asia, Econsultancy, Eye For Travel, Digital Travel Summit, ClickZ, Campaign Magazine and Rutgers University.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
October 26 2016 (10:00am – 11:00am SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.