Building a truly global customer experience – trends and best practices

Overview

By examining trends from Econsultancy’s recent study of international marketing, conducted in partnership with Lionbridge, Econsultancy’s head of US research along with Lionbridge Vice President of Marketing will discuss how to reduce the complexities of global marketing and increase customer engagement. The webinar will examine key trends, priorities and practices, as well as look at the primary challenges to brands marketing across borders.

You will learn industry insights from experts and data-driven answers to  research questions such as the following:

- How are organizations managing their international marketing efforts?

- How and where is content produced and perfected for local audiences?

- How are multi-regional campaigns measuring success?

- What are the macro-trends effecting international marketing and are those effects positive or negative?

- How do international organizations manage global campaigns?

Program

Clint Poole, Vice President, Marketing at Lionbridge

A strategic marketing leader with a passion for developing growth strategies that align the organization with customer needs and market trends. Proven track-record of developing and enhancing brands and improving marketing performance to drive revenue growth. Collaborative, hands-on leader skilled in building and managing diverse, high-performing teams.

Stefan Tornquist, Vice President of Research at Econsultancy

Stefan Tornquist is the vice president of research for Econsultancy in New York. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in media outlets from AdAge to The Wall Street Journal. He began the digital part of his career as co-founder of rich media pioneer Bluestreak in 1997.

Cost details

Free to attend

Inquiries

If you have any questions, please email Sam at samuel.sorin@econsultancy.com or call 212-971-0630