Building customer connections through data-driven insights, advanced technology and flawless execution (Hong Kong)

Event Details

Date
June 26 2018 (8:30am – 12:30pm)
Venue
W Hong Kong, Hong Kong, Hong Kong
Duration
About 4 hours
Cost
Free

Sorry, this event is now sold out.

Overview

In collaboration with Epsilon, this roundtable session will discuss the latest in developments, trends, and best practices in Data-Driven Marketing.

Attendance is limited to 30 attendees to ensure maximum interaction and sharing of insights.

The Roundtable Format

The roundtable allows you to discuss a number of related subjects (select 2) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges and opportunities.

1. Creating customer connections - building the business case & best practices

2. Harnessing Technology

3. The Future of Customer Experience

Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.

Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.

Program

Time Program
08:30-09:00 Registration
09:00-09:15 Opening Address & Introduction
09:15-10:00

Keynote: Building customer connections; Delivering data driven, lifecycle marketing programs

by Jeffrey Evans, VP of Technology & Digital Experience, APAC, Epsilon

10:00-10:45 Roundtable Session 1
10:45-11:15 Coffee Break
11:15-12:00 Roundtable Session 2
12:00-12:30 Moderators' Summary Panel & Closing Remarks

This agenda is correct at the time of publication. Econsultancy reserves the right to change any aspect of the event.

Please be advised that photographs will be taken at the event for use on the Econsultancy website and in the press, Econsultancy marketing materials, and other Econsultancy publications. By entering this event, you consent to the Econsultancy photographing and using your image and likeness. You have been fully informed of your consent, waiver of liability, and release before entering the event.

*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website).

Speakers' and panelists' profiles

Keynote Speaker & SME: Jeffrey Evans, Vice President of Technology & Digital Experience, APAC, Epsilon

Keynote Speaker & SME: Jeffrey Evans, Vice President of Technology & Digital Experience, APAC, Epsilon

For over 20 years, Jeff has been working at the intersection of Marketing & Technology in the IT&T and financial services sectors. During his career, Jeff has worked with ICL, Fujitsu, Nortel Networks, American Express and Epsilon in roles that focus on ensuring marketing technology aligns with business strategy and delivers engaging customer experiences.

While as American Express, Jeff has rolled out CRM, Marketing Automation, and Content Management & Data Management Platforms at a regional and global level. Working side by side with Technology and Marketing, Jeff has been able to develop business aligned IT roadmaps that drive investment in lead generation, technology capabilities and sit at the foundation of sales & marketing strategies

SME: Tony Cheung, Head of Sales,Greater China, Epsilon

SME: Tony Cheung, Head of Sales,Greater China, Epsilon

Tony has more than 15 years' experience in digital media, marketing and CRM in the Greater China region, and has provided ROI driven custom solutions for acquisition and retention for some of the nation's leading domestic companies and multi nationals alike.

Tony received his BBA degree from University of Oregon, USA, where he studied marketing and finance.

He is fluent in Mandarin, Cantonese, Shanghainese and English.

SME: Paul Davies, Senior Vice President, APAC, Epsilon

SME: Paul Davies, Senior Vice President, APAC, Epsilon

Paul has a track record of developing modern marketing teams and modern marketing solutions for global, regional and local brands (B2B and B2C). With over 30 years' experience, the last 24 years across Asia, Paul is a proven marketing leader with extensive experience in all aspects of modern marketing (digital, social, CRM, ecommerce and brand), marketing technology, marketing performance and customer understanding.

A strong belief in being a proactive business partner for clients by creating a mutually beneficial value agenda, Paul has built and managed marketing services organisations and high performing teams and in the process delivered successful campaigns, programmes and platforms for companies such as Nokia, IBM, American Express, Danone, Nestle, BT, Ford, HSBC and many more.

Moderator: Cedric Delzenne, Head of Hong Kong Office, 55, the data company

Moderator: Cedric Delzenne, Head of Hong Kong Office, 55, the data company

A Digital Marketing Specialist with a passion for retail innovation and technology with a purpose, Cedric moved to Hong Kong in 2010. He successfully bootstrapped Asia’s 1st online sales & marketing platform for emerging fashion designers before launching the local Chapter of Silicon Valley start-up incubator Founder Institute.

He is currently Head of Hong Kong Office at 55, the data company, helping brands & retailers increase marketing, advertising and sales performance across channels through the agile collection, exploration and activation of their data assets.

A FrenchTech ambassador, Cedric is also the lead member of the Data & Measurement Committee at IAB Hong Kong (Interactive Advertising Bureau) and a regular speaker or moderator at conferences in the region.

Moderator: William Chan, VP, Greater China, Vision Critical

Moderator: William Chan, VP, Greater China, Vision Critical

William Chan is veteran over 15 years’ experience from Fortune 500 to start-up technology company.

William has been advising customers across industries to adopt technology innovation and digital transformation to increase revenue, improve customer experience and engagement.

William currently is Vice President of Vision Critical Communications, Inc. helping brands to establish actionable insight driven, measurable ROI customer relationship intelligence platform. Prior to Vision Critical, William was the Business Director of e-commerce platform pioneer - Hybris Software (later acquired by SAP) to leapfrog e-commerce wave via Design Thinking best practice from 2014 to 2017. Key customers include Shiseido, HK Trade Development Council, HKTV Mall.

Moderator: Bessie Ng, Head of Integration & Strategic Planning Director, H+K

Moderator: Bessie Ng, Head of Integration & Strategic Planning Director, H+K

With a diverse background in editorial, social and fully integrated ATL and digital campaigns, Bessie has spearheaded a multitude of strategy roles across Hong Kong and London - from delivering high-level brand strategy to building seamless end-to-end engagement experiences.

Previous to joining H+K, Bessie was a Senior Strategic Planner at Ogilvy & Mather Hong Kong driving brand success for key consumer accounts including Danone, YUM! brands and Nestle.

Prior to that, she was an Engagement Planner at Ogilvy & Mather, London serving the global Dove account. Other accounts managed: British American Tobaccos APAC, Pantene Greater China.

An entrepreneur at heart and a high-energy team leader, Bessie brings with her 8 years of brand-building and communications experience from world class 4A’s ad agencies with built specialisms in FMCG, QSR and youth marketing.

She is a well-seasoned marketer having catered to both consumer and B2B clients, with a strong proven track record at driving brand and business growth on local, regional and global scales.

Who should attend?

This exclusive by invitation-only event is free to attend for senior client-side marketers, who have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.

Each *registration is subject to approval - we will let you know in due course whether your place has been confirmed.

*Please request attendance using your business email address

Venue


View map W Hong Kong

W Hong Kong

Telephone: 852 3717 2222

1 Austin Road West
Kowloon Station, Kowloon
Hong Kong
Hong Kong

Google Maps

Cost details

This exclusive by invitation-only event is free to attend for senior client-side marketers.

To ensure maximum interaction and sharing of insights at the roundtables, we have limited places. Each registration is subject to approval - and we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job title.

Inquiries

Any questions, please contact apac@econsultancy.com / +65 66531911.

Event Details

Date
June 26 2018 (8:30am – 12:30pm)
Venue
W Hong Kong, Hong Kong, Hong Kong
Duration
About 4 hours
Cost
Free

Sorry, this event is now sold out.