Building customer connections through data-driven insights, advanced technology and flawless execution (Shanghai)

Event Details

Date
June 28 2018 (8:30am – 12:30pm)
Venue
JW Marriott Hotel Shanghai at Tomorrow Square, Shanghai, China
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

In collaboration with Epsilon, this roundtable session will discuss the latest in developments, trends, and best practices in Customer Experience.

Attendance is limited to 30 attendees to ensure maximum interaction and sharing of insights.

The Roundtable Format

The roundtable allows you to discuss a number of related subjects (select 2) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges and opportunities.

1. Creating customer connections - building the business case & best practices

2. Harnessing Technology

3. The Future of Customer Experience

Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.

Led by Econsultancy and Epsilon's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.

Program

Time Program
08:30-09:00 Registration
09:00-09:15 Opening Address & Introduction
09:15-10:00

Keynote: Building customer connections; Delivering data driven, lifecycle marketing programs

by Angela Yuan, Head of China and Principal Strategy & Analytics Consultant, Epsilon

10:00-10:45 Roundtable Session 1
10:45-11:15 Coffee Break
11:15-12:00 Roundtable Session 2
12:00-12:30 Moderators' Summary Panel & Closing Remarks

This agenda is correct at the time of publication. Econsultancy reserves the right to change any aspect of the event.

Please be advised that photographs will be taken at the event for use on the Econsultancy website and in the press, Econsultancy marketing materials, and other Econsultancy publications. By entering this event, you consent to the Econsultancy photographing and using your image and likeness. You have been fully informed of your consent, waiver of liability, and release before entering the event.

*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website).

Speakers' and panelists' profiles

Keynote Speaker & SME: Angela Yuan, Head of China and Principal Strategy & Analytics Consultant, Epsilon

Keynote Speaker & SME: Angela Yuan, Head of China and Principal Strategy & Analytics Consultant, Epsilon

With over 15 years of experience in marketing strategy, analytics and research, Angela has extensive experience in designing and executing strategic & analytic solutions to help clients optimize marketing results including Marketing Opportunity Assessment, segmentation, marketing playbook, communication plan, test design & measurement and predictive modeling.

Angela has served clients in a variety of industries including healthcare, retail, CPG, hospitality and insurance.

Angela holds a Ph.D. in Communication from Ohio State University and an MBA with Magna Cum Laude from Babson College in the U.S.

SME: Tony Cheung, Head of Sales, Greater China, Epsilon

SME: Tony Cheung, Head of Sales, Greater China, Epsilon

Tony has more than 15 years' experience in digital media, marketing and CRM in the Greater China region, and has provided ROI driven custom solutions for acquisition and retention for some of the nation's leading domestic companies and multi nationals alike.

Tony received his BBA degree from University of Oregon, USA, where he studied marketing and finance.

He is fluent in Mandarin, Cantonese, Shanghainese and English.

SME: Paul Davies, Senior Vice President, APAC, Epsilon

SME: Paul Davies, Senior Vice President, APAC, Epsilon

Paul has a track record of developing modern marketing teams and modern marketing solutions for global, regional and local brands (B2B and B2C). With over 30 years' experience, the last 24 years across Asia, Paul is a proven marketing leader with extensive experience in all aspects of modern marketing (digital, social, CRM, ecommerce and brand), marketing technology, marketing performance and customer understanding.

A strong belief in being a proactive business partner for clients by creating a mutually beneficial value agenda, Paul has built and managed marketing services organisations and high performing teams and in the process delivered successful campaigns, programmes and platforms for companies such as Nokia, IBM, American Express, Danone, Nestle, BT, Ford, HSBC and many more.

Moderator: Julio Cesar Santos, CRM & Analytics Lead, EF Education First

Moderator: Julio Cesar Santos, CRM & Analytics Lead, EF Education First

“EF Education First is the world’s largest privately-held education company with 16 divisions and presence in 117 countries. In China, EF has over 6,000 employees and more than 200 schools.

At EF, Julio spearheads the integration between marketing channels, platforms and systems for the English Language Centers for Kids and Teens. His focus is to automate marketing efforts across multiple channels. Julio Cesar is passionate about digital strategy, user-centered design, data analytics and systems integration”.

Moderator: Xiaoyan Le, Consulting Manager, 55, the data company

Moderator: Xiaoyan Le, Consulting Manager, 55, the data company

Part of You & Mr Jones, the world’s first brandtech group, fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris with offices in London, Hong Kong, New York and Shanghai, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.

Born in Shanghai, Xiaoyan has moved back to her hometown in 2016 after a few years in the Paris and Hong Kong offices of 55. She is professional at providing data-driven solutions to clients by using Google Analytics, Google Tag Manager and other analytics tools. She worked as visual merchandiser for L’Oreal and Dior before joining fifty-five.

Moderator: Mark Rory Logan, Assistant President, Overseas Spokesman and General Manager for International Affairs, Sanpower Group

Moderator: Mark Rory Logan, Assistant President, Overseas Spokesman and General Manager for International Affairs, Sanpower Group

Mark Rory Logan is Assistant President, Overseas Spokesman and General Manager for International Affairs at the Sanpower Group.

In his role Mark is responsible for developing Sanpower’s relations with senior public figures, international media, investors, NGOs and C-suite employees globally, and particularly in the three key markets of Israel, USA and UK.

Joining in late 2017 Mark has already led his excellent team in increasing Sanpower’s visibility amongst global audiences, including prime news pieces on the BBC and Bloomberg. As well as establishing links at the highest levels between Sanpower and international governments.

Before joining Sanpower Mark was the Head of Communications & Chief Spokesman at the British Consulate-General, Shanghai and Olympic Attache during the 2008 Beijing Olympics. During his time at the Foreign & Commonwealth Office he received special commendations from both Prime Minister David Cameron and Prince William. Mark also stood as a candidate in the 2017 UK General Election.

Following on from a degree in Law, he completed a MSc in the Politics of China at LSE, and an MSc in Chinese Studies from University of Oxford where he also held the position of Course President. Mark advised Oxford on building its links with China. He has also completed language studies at Jiaotong University and Peking University. Mark is an Accredited Public Relations (MCIPR) practitioner.

Who should attend?

This exclusive by invitation-only event is free to attend for senior client-side marketers, who have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.

Each *registration is subject to approval - we will let you know in due course whether your place has been confirmed.

*Please request attendance using your business email address

Venue


JW Marriott Hotel Shanghai at Tomorrow Square

Telephone: 86 21 5359 4969

399 Nanjing West Road
Huangpu District
Shanghai
200003
China

Google Maps

Cost details

This exclusive by invitation-only event is free to attend for senior client-side marketers.

To ensure maximum interaction and sharing of insights at the roundtables, we have limited places. Each registration is subject to approval - and we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job title.

Inquiries

Any questions, please contact apac@econsultancy.com / +65 66531911.

Event Details

Date
June 28 2018 (8:30am – 12:30pm)
Venue
JW Marriott Hotel Shanghai at Tomorrow Square, Shanghai, China
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.