|Date||April 8 2009 (8:30am – 10:15am)|
|Venue||BSG House, London, United Kingdom|
|Duration||About 2 hours|
About the event
All websites have communities of some kind. It's how you engage with the community that will make the difference to its growth and success.
In this invigorating age of user generated content, many businesses have added forums, blogs, reviews and other interactive tools to their website to encourage customer engagement and participation.
However, many are disappointed when no-one arrives at the new forum and few posts or reviews are added. Building the technology, starting a group or even seeding a forum doesn’t mean people will use it or engage with the brand. So what is the secret to building, managing and monetising online communities?
This fast moving workshop explores key methods and gives you immediately applicable techniques you can take away to help you build and manage successful communities
·The mechanics of why and how community happens
·Different types of online communities
·Understanding different types of user
·Designing your community
·Structuring your community teams
·Promoting your community
·Monetising your community
About workshop leader
Andrew Seel is Managing Director of social media agency Qube Media and Director of ThePet.net, a leading social networking site for pet owners and businesses.
He is an online community expert with over 14 years experience in the web industry. His community management experience goes back to the early days of the web in 1996 where he managed the development of online communities for AOL as Senior Editor for Travel. He later set up award winning web agency Getfrank and was involved in major community projects such as the Black and Asian History Map for Channel 4 and Gorillaz for EMI.
Andrew now leads online community strategy at Qube working with clients such as Electronic Arts, Sony BMG, The Police Service and West Sussex County Council.
Who is coming?
Global Relationship Marketing Manager, William Grant & Sons
Content Director, Noble House Media
Social Media Consultant, FreshNetworks
Marketing Executive, Box UK
MD, Christopher Richmond Limited
Interactive Marketing Manager, Amex
Managing Partner, Soup
Brand and Marketing Director, Defected Records
Managing Director, OnlineVisibility
Director, Sue Fidler Ltd
Head of Digicomms, ICAEW
Head of E-Commerce, The Caravan Club
Senior Consultant, Lexington Communications
Managing Director, WebEnergy
Account Manager, TH_NK
Digital Marketing Consultant, RBS Insurance
£99 + VAT