Content Marketing: Trends, Data and Best Practice

Content Marketing: Trends, Data and Best Practice

Event Details

Date
June 29 2017 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

Econsultancy APAC's Trends Webinar for June looks at the latest trends, data and best practice within content marketing. This insight comes from Econsultancy's research, The Future of Content Marketing.

This session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. There will be a 15 minute Q&A session after the presentation.

FAQ:

I'm not an Econsultancy subscriber, can I join?

Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?

Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?

Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.

Program

3:30pm (New Zealand) / 1:30pm (Australia-AEST) / 11:30am (Singapore, Malaysia, Philippines & Hong Kong) / 10:30am (Thailand & Indonesia) / 9:00am (India)

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 6 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

John Kerr, Global Chief Digital Officer, Zeno Group

John Kerr, Global Chief Digital Officer, Zeno Group

John’s 25-year career has spanned seven countries, four continents, in-house to agency – spread across communications, interactive and brand marketing.

He holds two roles at Zeno Group (part of Daniel J Edelman group of companies). As Chief Digital Officer (CDO), he leads the firm’s global efforts to build a differentiated digital organisation and go-to-market proposition – focused on next-generation analytics, paid innovation and technology. 

As MD of APAC, he has led exceptional social and digital growth at Zeno Asia, since its entry into the region in 2012 – delivering campaign and branding expertise; via planning, servicing, consulting and creative services. Example of clients today include; Audi, Far East Hospitality, Intel, Motorola, Nestle, P&G and Tesco.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
June 29 2017 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.