Creative Programmatic: Building Brand Value Roundtable

Overview

Exclusively available for Econsultancy Enterprise subscribers, this roundtable gives participants the opportunity to discuss the programmatic marketing challenges and opportunities that they are currently facing. The theme of this roundtable is “Creative Programmatic: Building Brand Value”. Attendees will be encouraged to contribute to the discussion by posing questions and suggesting topics that may be of interest to the wider group. 

Agenda

Econsultancy roundtables give participants the opportunity to discuss the programmatic marketing challenges and opportunities that they are currently facing. The theme of this roundtable is “Creative Programmatic: Building Brand Value”. Attendees will be encouraged to contribute to the discussion by posing questions and suggesting topics that may be of interest to the wider group.

Possible agenda topics to be covered in this session:

• Programmatic integration with wider marketing campaigns
• Creative applications of programmatic advertising
• Programmatic creative
• Programmatic impact on creative processes

For reference, Econsultancy has recently published a number of reports which focus on programmatic as follows:

•  Programmatic Branding: Driving Upper Funnel Consumer Engagement
•  The CMO’s Guide to Programmatic

Econsultancy will also host a conferences titled “Get with the Programmatic 2016”. This will take place on 21^st September at 30 Euston Square, London. Full details of this event including how to register are available here: Get with the Programmatic

Program

Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

12:00 - 12:30 Registration, Tea/Coffee and Lunch

12:30 - 14:00 Roundtable discussion (90 mins) facilitated by Econsultancy

Who should attend?

These Roundtable sessions are best suited to those in relatively senior positions who are decision makers and influencers within their organisation.  

We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, produtive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

Roundtables are exclusive to Econsultancy Enterprise subscribers. To find out more, please call the subscriptions team on 0207 970 4928 or email uk.subscriptions@econsultancy.com.

Venue

Cost details

Roundtables are free to attend for Econsultancy Enterprise Subscribers. 

If you have registered but can no longer make this session, please let us know as soon as possible as places are limited and we will be providing catering for each delegate.

Inquiries

For further information, please contact the Subscriptions team on 0207 970 4928 or by emailing subs.support@econsultancy.com  (subject line 'Roundtable Bookings')