Customer Experience Management: Achieving Success in the Digital Age

Customer Experience Management: Achieving Success in the Digital Age

Event Details

Date
April 27 2016 (8:30am – 12:30pm)
Venue
Four Seasons Hotel Shanghai, Shanghai, China
Duration
About 4 hours
Cost
Free

Sorry, this event is now sold out.

Overview

In collaboration with Epsilon, this roundtable session is brought to you by Econsultancy.

Epsilon thrives on transforming endless information into effective insights, turning chaos into clarity and transforming the uncertain into palpable results.

By attending this roundtable session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind issues with like minded peers.

Attendance is limited to 30 attendees to ensure maximum interaction and sharing of insights.

The Roundtable Format

The roundtable allows you to discuss a number of related subjects (select 2) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.

1. Customer Experience - Building the Business Case & Best Practices

2. Data-Driven Marketing - Making Big Data Actionable

3. Cultivating Loyalty - When Experiences Develop Advocacy 

Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.

There are 2 roundtable sessions of 60 minutes each, please select 2 most relevant topics when registering.

Led by Econsultancy and Epsilon's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.

Program

08:30 – 09:00 Registration & Welcome Coffee/Tea
09:00 – 09:15 Opening Address and Introduction
09:15 – 09:45

Keynote by Epsilon

09:45 – 10:45 1st Roundtable session
10:45 – 11:15

Tea Break (Coffee/Tea & Canapes served)

11:15 – 12:15 2nd Roundtable session
12:15 – 12:30 Moderators' Summary Panel & Closing Remarks

Speakers' and panelists' profiles

Keynote Speaker & Subject Matter Expert: Angela Yuan, Director, Strategic & Analytics Consulting, Epsilon

Keynote Speaker & Subject Matter Expert: Angela Yuan, Director, Strategic & Analytics Consulting, Epsilon

Angela Yuan is a multi-channel marketing strategist, consultant and practitioner with over 10 years of experience. She brings a proven track record in designing and managing marketing solutions that help clients optimize online and offline marketing results including marketing opportunity assessment, segmentation, predictive modeling, campaign planning, and test design & measurement. She has serviced a variety of industries including CPG, retail, automobile, hospitality, insurance and healthcare.

Areas of Expertise

  • Web analytics using Adobe Analytics and Google Analytics
  • Advanced Segmentation & Predictive Modeling
  • Multivariate testing and optimization test design
  •  Converting data into actionable customer insights and marketing program design

Subject Matter Expert: Michael Kustreba, Managing Director, APAC, Epsilon

Subject Matter Expert: Michael Kustreba, Managing Director, APAC, Epsilon

Michael Kustreba oversees and leads the day-to-day operations of Epsilon’s business across Asia Pacific, from Australia, Singapore, India to China, Hong Kong and Japan. Together with his team of marketing professionals spanning across the region, Michael provides organisations spanning over 10 markets with customised digital marketing solutions, delivering high-performance customer experiences across multiple channels, as well as deliver on their business objectives. 

Based in Sydney, Michael has over 13 years of experience providing customer-focused organisations relevant digital marketing solutions. Combined with his proven skills in delivering strategic marketing services, he has helped many companies improve their marketing efficiency, strengthen their customer relationships, and drive results and ROI for their business. Some of the household brands that Michael has worked closely with include Domino’s Pizza, Virgin Blue Airlines and Dell.

Michael joined Epsilon through the 2006 acquisition of DoubleClick Email Solutions where he was Business Development Director. He later became client services director for Australia and New Zealand, and vice president of client services for the Asia Pacific region in 2011. He joined DoubleClick in 2001 as Senior Technical Consultant. Prior to this he worked at Yahoo! Search Marketing and Engage, an ad serving technology provider which is now part of Microsoft Advertising.

Subject Matter Expert: Rickie Hobbie, Marketing Director, APAC, Epsilon

Subject Matter Expert: Rickie Hobbie, Marketing Director, APAC, Epsilon

Rickie Hobbie brings more than 15 years of experience in strategic planning, CRM, loyalty marketing and operations. Rickie has overseen major accounts in industries such as entertainment, retails, information technology and pharmaceutical.

She speaks fluent English and Chinese. She earned her B.S. in Accounting and MBA in Marketing from the University of North Texas in the U.S.

Subject Matter Expert: Jack Zhang, Account Director, Epsilon

Subject Matter Expert: Jack Zhang, Account Director, Epsilon

Based in Shanghai, China, Jack is responsible for helping clients improve marketing efficiency, strengthen customer relationships and drive marketing ROI, by delivering high-performance digital marketing solutions and customer experiences across multiple channels.

With more than 12 years of experience in marketing industry, Jack is experienced in communication strategic planning, CRM, creative and digital marketing. He has worked closely with a number of well-known brands, especially in Automobile sector, including Audi, VW, Mazda, KIA and Ford Motor.  

Who should attend?

This exclusive by invitation-only event is free to attend for senior client-side marketers, who will have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.

To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees.

Each *registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

*Please request attendance using your business email address to facilitate the approval process.

Venue


Four Seasons Hotel Shanghai

500 Weihai Road, Shanghai, China
Shanghai
200041
China

Google Maps

Cost details

This exclusive by invitation-only event is free to attend for senior client-side marketers

To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees. Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

Inquiries

For any further information or if you are interested in sponsoring our events, please contact the APAC office:

Phone: +65 6653 1911 / Email: apac@econsultancy.com

Event Details

Date
April 27 2016 (8:30am – 12:30pm)
Venue
Four Seasons Hotel Shanghai, Shanghai, China
Duration
About 4 hours
Cost
Free

Sorry, this event is now sold out.