Understanding the Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty

Understanding the Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty

Event Details

Date
September 6 2016 (8:30am – 12:30pm)
Venue
InterContinental Sydney, Sydney, Australia
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

In collaboration with IBM Marketing Cloud, this Customer Experience (CX) Roundtable Series is brought to you by Econsultancy.

A carefully-designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.

"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention." (Dave Walters, Product Evangelist - IBM Marketing Cloud)

By attending this roundtable session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind issues with like minded peers.

Attendance is limited to 30 attendees to ensure maximum interaction and sharing of insights.

As part of the CX Roundtable series, we are also running sessions in Sydney (6 September) and Melbourne (8 September).

The Roundtable Format

The roundtable allows you to discuss a number of related subjects (select 2) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.

1. Personalisation

2. Customer Experience Management - Trends, Challenges & Best Practices

3. Joining Up Online and Offline Channels Data

Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.

There are 2 roundtable sessions of 60 minutes each, please select 2 most relevant topics when registering.

Led by Econsultancy and IBM Marketing Cloud's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.

Program

08:30 - 09:00 Registration & Welcome Coffee/Tea
09:00 - 09:15 Opening Address & Introduction
09:15 - 09:45 Keynote: Cognitive, Cross-Channel & Customer-Centric: Ideas to Impact Your Marketing Approach
09:45 - 10:45 1st Roundtable Session
10:45 - 11:15 Tea Break (Coffee/Tea & Canapes served)
11:15 - 12:15 2nd Roundtable Session
12:15 - 12:30 Moderators' Summary Panel & Closing Remarks

Speakers' and panelists' profiles

Laurie Hood, World Wide Portfolio Marketing Leader of IBM Marketing Cloud | Subject Matter Expert

Laurie Hood, World Wide Portfolio Marketing Leader of IBM Marketing Cloud | Subject Matter Expert

As World Wide Portfolio Marketing Leader, Hood is responsible for product and market-specific messaging and positioning, product launch activities and sales enablement for the IBM Marketing Solutions Portfolio.

Hood brings over 20 years of experience in technology marketing and product management to IBM. Hood joined IBM through their acquisition of Silverpop, a leading provider of digital marketing and marketing automation solutions, where she was vice president, product marketing. Prior to joining Silverpop, she was vice president of product management for Equifax Technology and Analytical Services. There she was responsible for driving product strategy and direction for Equifax’s portfolio of identity management, application processing, credit risk decisioning and analytical solutions.

Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm (subsequently acquired by TechTarget), S1 Corporation and Accenture, gaining marketing, product management and business partner management experience.

Hood currently serves on the boards of the Technology Association of Georgia—Marketing Society, the Agape Community Center and FM Stainless, LLC.

Dave Faupel, VP-Worldwide Marketing of IBM Marketing Cloud | Subject Matter Expert & Keynote Speaker

Dave Faupel, VP-Worldwide Marketing of IBM Marketing Cloud | Subject Matter Expert & Keynote Speaker

Dave is the marketing leader for IBM Marketing Cloud. He is a dynamic marketing professional possessing 20+ years of experience in marketing, corporate communications, public relations, and analyst relations with both corporate and agency experience.

Dave has spoken at dozens of internal and external events focused on the future of marketing.

Dave believes that you can do amazing work, hence his Twitter handle - @davezamazing

Per Caroe, Global Marketing Evangelist of IBM Marketing Cloud | Subject Matter Expert

Per Caroe, Global Marketing Evangelist of IBM Marketing Cloud | Subject Matter Expert

Per Caroe is a senior market strategist, consultant, coach and global speaker for executives that are looking for dramatic growth, increased revenues and innovative ideas. 

Per has been consulting and managing sales people in the behavioral marketing space for over a decade and helped many marketing agencies expand their business from basic spray and pray, to a more impactful methodology that employs leads scoring, behavioral marketing and focused communication.

Having been responsible for marketing strategies, budgets and deliverables as a marketing executive, Per is familiar with marketers’ daily lives and pains. He has spoken on almost all continents and provided marketers with modern concepts and original marketing tips. As part of the IBM Commerce Evangelist team he gets to travel the world spreading the good word about IBM and works to make CMO & CXO's lives much easier.

Who should attend?

This exclusive by invitation-only event is free to attend for senior client-side marketers, who will have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.

To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees.

Each *registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

*Please request attendance using your business email address to facilitate the approval process.

Venue


InterContinental Sydney

Telephone: +61 2 9253 9000

117 Macquarie Street
Sydney
NSW 2000
Australia

Google Maps

Cost details

This exclusive by invitation-only event is free to attend for senior client-side marketers.

To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees. Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

You may email to apac.events@econsultancy.com to check back on your attendance request.

Inquiries

For any further information or if you are interested in sponsoring our events, please contact the APAC office:

Phone: +65 6653 1911 / Email: apac@econsultancy.com

Event Details

Date
September 6 2016 (8:30am – 12:30pm)
Venue
InterContinental Sydney, Sydney, Australia
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.