Data Driven Marketing Roundtable

Data Driven Marketing Roundtable

Event Details

Date
May 24 2017 (12:30pm – 2:00pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Duration
About 2 hours
Cost
Free

This exclusive event is for enterprise subscribers only.

You need to become an enterprise Econsultancy subscriber to be able to book a place on this event, plus many other benefits.

contact us


Already an enterprise Econsultancy subscriber? Log in to book your place.

Overview

In the digital age we’re led to believe that all marketing should be data-driven, but that often isn’t the case. Econsultancy research shows that 25% of marketers use analytics to drive actionable recommendations, while a further 60% are ’sometimes’ able to make data-driven decisions.

It seems that turning those data lakes into actionable insights remains an ongoing challenge for most marketers. So how can we begin to better exploit the data we have available?

This roundtable discussion will give attendees the chance to discuss how best to implement and optimise a data-driven marketing strategy. Talking points could include:

  • The fundamentals of a data-driven strategy.
  • How to move from reporting to offering insights and advice.
  • How to improve your own analytical skills.
  • Which analytics tools are worth using? And which should be avoided?

Program

Held at Etc Venues, Tenter House, Moorgate, timings for this session are: 

12:00 - 12:30 Registration, Tea/Coffee & Lunch & Networking

12:30 - 14:00 Roundtable discussion (90 mins) facilitated by Econsultancy

Who should attend?

Exclusively available for Econsultancy Enterprise subscribers, these Roundtable sessions are best suited to those in senior positions with working experience of Data Marketing. We ask that attendees have something to contribute to discussions as well as areas in which they'd like to learn to ensure conversation is beneficial to all. 

We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.

To find out more, please call the subscriptions team on 0207 970 4928 or email us on subs.support@econsultancy.com

Venue


Etc Venues, Tenter House

Telephone: 020 3735 9905

8th Floor Tenter House
45 Moorfields
London
EC2Y 9AE
United Kingdom

Google Maps

By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).

Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.

Cost details

Roundtables are free to attend for Econsultancy Enterprise Subscribers.

If you have registered but can no longer make this session, please let us know as soon as possible as places are limited and we will be providing catering for each delegate.

Inquiries

For further information, please contact the Subscriptions team on 0207 970 4928 or by emailing subs.support@econsultancy.com  (subject line 'Roundtable Bookings')

Event Details

Date
May 24 2017 (12:30pm – 2:00pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Duration
About 2 hours
Cost
Free

This exclusive event is for enterprise subscribers only.

You need to become an enterprise Econsultancy subscriber to be able to book a place on this event, plus many other benefits.

contact us


Already an enterprise Econsultancy subscriber? Log in to book your place.