Digital Cream Singapore

Digital Cream Singapore

Event Details

November 24 2016 (8:30am – 5:30pm)
Mandarin Orchard, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.


Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Content Marketing Strategy

2. Data-Driven Marketing & Marketing Attribution Management

3. Digital Transformation - People, Process & Technology 

4. Ecommerce

5. Email Marketing - Trends, Challenges & Best Practices

6. Joining Up Online & Offline Channels Data

7. Online Advertising - Retargeting, Exchanges & Social Advertising

8. Social Media Measurement & Optimisation

>> Read our blog pieces on

Singapore's Digital Cream and Sydney's Digital Cream (Part 1 & Part 2)

>> View past Digital Cream event photos (source: facebook page)

Digital Cream Singapore 2015Digital Cream Sydney 2015Digital Cream Melbourne 2014 and Digital Cream Hong Kong 2014


Time Activity
08:30-09:15 Registration and Light Breakfast
09:15-09:30 Welcome and Introduction
09:30-10:45 1st Roundtable Session
10:45-11:15 Morning Break (coffee/tea & canapes served)
11:15-11:45 1st Keynote: The Latest Digital Trends & Innovations
11:45-13:00 2nd Roundtable Session
13:00-14:00 Lunch and Networking
14:00-14:30 2nd Keynote: Understanding the Customer Journey in APAC
14:30-15:45 3rd Roundtable Session
15:45-16:30 Moderators Summary Panel and Q&A
16:30-17:30 Networking Cocktail Reception (beverages & canapes served)

Who should attend?

Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to Enterprise subscribers and the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact Jefrey Gomez, MD, APAC at / +65 6653 1911)

Who came last time?

Content and Platforms Manager 3M
Customer Experience & Design Manager 3M
Digital Marketing Manager, eHub 3M
Ecommerce Manager 3M
Marketing Program Manager, Asia 3M
Ecommerce Analytics & Operations Manager Adidas
Senior Manager, Ecommerce Adidas
Traffic Acquisition Manager Adidas
Senior Digital Acquisition Manager American Express
Digital Marketing Manager AXA Life Insurance Singapore
Manager, Digital Marketing & Communications British Council
Director Product & PMO Camfil Singapore
Marketing Manager Cathay Organisation
Head of Digital Marketing Cisco Systems
Marketing Director, Commerical, Digital & Partner Marketing Cisco Systems
Head of Digital COCOMI
Senior Deputy Director CPF Board
Ecommerce Director, APAC Crocs
Marketing Innovation Head Diageo
Head of Digital DirectAsia
Digital Business Manager DKSH
Sales & Marketing Director Eng Wah Global
Head, Partner Marketing Expedia
Marketing Communication Strategic Planning Department Fuji Electric Asia Pacific
Director of Digital Marketing Grand Hyatt Singapore
Digital Marketing Manager Great Eastern Life Assurance
Strategic Alliance & E-Initiatives Great Eastern Life Assurance
Marketing Manager Health Promotion Board
Marketing Manager - Healthy Lifestyle Health Promotion Board
Senior Corporate Communication Manager Hitachi Asia
Head of Analytics & Modeling (APAC & LAM) - Global Analytic Centres HSBC
Head of Marketing, Southeast Asia ICAEW APAC
Corporate Communications Director IE Singapore
Divisional Director, Marketing Comms IE Singapore
Market Promotions Manager IE Singapore
Senior Manager, Marketing Communications IE Singapore
Consumer Marketing Manager Malaysia
Marketing Director, SEA IWC Schaffhausen
Senior Digital Manager Johnson & Johnson
Digital Lead, APAC Kaspersky
Regional Marketing Analytics Head, AMA Levis
Head of Digital Lightfoot Travel
Head of Marketing Luxola
Head of Partnerships Luxola
Head of Digital Manulife
Regional Director, Customer Experience Design Manulife Financial
Director, Digital Marketing and CRM Mead Johnson Nutrition
ASEAN Marketing Leader Mercer
Indirect Sales Leaders/Marketing Mercer
Director, Demand Generation Metlife
Senior Marketing Communications Manager Microsoft
Marketing Manager Nuffield Healthcare
Senior Manager CRM Qatar Airways
Customer Engagement Marketing Manager Redmart
Entrepreneur in Residence RedMart
Product Marketing Manager Samsung Asia
Director Singapore Institute of Management
Head of Customer Experience, Insights & Engagement Singapore Pools
Director, Marketing & Development, Asia-Pacific Special Olympics Asia-Pacific
Senior Vice President SPH
Head of Digital & Integrated Solutions SPH Magazines
Online Store Manager StarHub
Programme Manager StarHub
Chief Operating Officer Sugar Technologies
APAC Loyalty & Digital Director The Body Shop Asia-Pacific
Digital Marketing Manager Thomson Reuters
Head of Marketing Thomson Reuters
Content Director Travelshopa
Managing Director Travelshopa
Marketing Director Venuerific
Regional MarCom Manager Volvo
CMO Wall of Sport
Head of Corporate Communications, Content & Customer Marketing Workday
Marketing Manager Xentiq
CRM Manager Zalora SEA
Regional Partnerships Manager | CRM Analytics Zalora SEA


View map Mandarin Orchard

Mandarin Orchard

333 Orchard Road

Google Maps

Distance to airport: 21km / 30 minutes drive

Nearest train station: Somerset MRT station (5 minutes walk)

Cost details

This event is free to attend but is strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, MD, APAC at / +65 6653 1911) 

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to Enterprise subscribers and the most senior job titles. 


If you are interested in attending, please request your attendance.

For any further questions, please email to or call +65 6653 1911.

If you are interested in sponsoring Digital Cream Sydney, please email to

Event Details

November 24 2016 (8:30am – 5:30pm)
Mandarin Orchard, Singapore, Singapore
1 day

Sorry, bookings for this event are now closed.