Digital Cream Sydney

Digital Cream Sydney

Event Details

September 22 2016 (8:30am – 5:30pm)
InterContinental Sydney, Sydney, Australia
1 day

Sorry, bookings for this event are now closed.


Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Share the 2016 APAC Digital Cream date with them:

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Agile Marketing - Develop a more Responsive & Customer-centric Approach

2. Content & Social Media Marketing

3. Cross-Device Performance Marketing

4. Data Driven Marketing & Marketing Attribution Management

5. Digital Transformation - People, Process & Technology

6. Ecommerce

7. Email Marketing - Trends, Challenges & Best Practices

8. Marketing Automation - Best Practices & Implementation

>> Read our blog pieces on

Singapore's Digital Cream and Sydney's Digital Cream (Part 1 & Part 2)

>> View past Digital Cream event photos (source: facebook page)

Digital Cream Singapore 2015Digital Cream Sydney 2015Digital Cream Melbourne 2014 and Digital Cream Hong Kong 2014


Time Activity
08:30-09:15 Registration and Light Breakfast
09:15-09:30 Welcome and Introduction
09:30-10:45 1st Roundtable Session
10:45-11:15 Morning Break (coffee/tea & canapes served)
11:15-11:45 1st Keynote
11:45-13:00 2nd Roundtable Session
13:00-14:00 Lunch and Networking
14:00-15:15 3rd Roundtable Session
15:15-16:00 Moderators Summary Panel and Q&A
16:00-17:30 Networking Cocktail Reception (beverages & canapes served)

Speakers' and panelists' profiles

Ashley Friedlein | President, Centaur Marketing & Founder, Econsultancy

Ashley Friedlein | President, Centaur Marketing & Founder, Econsultancy

Ashley is one of the most influential and connected figures in the global marketing, digital and ecommerce sectors. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Econsultancy Founder Ashley Friedlein is currently President of Centaur Marketing at Centaur Media PLC, and heads a portfolio of creative, digital and marketing brands including Marketing Week, Econsultancy, Celebrity Intelligence, Creative Review, Design Week, Fashion and Beauty Monitor, Year Ahead, and The Festival of Marketing. The combined group reaches over millions of marketers, creatives and digital professionals globally every month. 

Ashley is on the Advisory Board for the UK Government's GDS (Government Digital Service). He is an investor and board adviser for digital recruitment specialist Cranberry Panda and does pro-bono work for charities including Add-vance and the John Muir Trust.

Who should attend?

Digital Cream Sydney is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to Enterprise subscribers and the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact Jefrey Gomez, Vice President, APAC at / +65 6653 1911)

Who came last time?

ANZ eCommerce Manager 3M
eChannel Manager | eTransformation Team 3M
Digital Marketing Manager 3M Australia
Digital Marketing Manager 3M NZ
Digital Manager Adventure World Travel
Online Performance Manager Air New Zealand
CRM Manager amaysim
Head of Customer Acquisition amaysim
Marketing Manager, Corporate Communications Anglican Retirement Villages
Digital Marketing & Ecommerce Manager Aqueo (Havaianas)
Head of Digital Australian Red Cross
CRM & Digital Marketing Manager Bendon Lingerie
Marketing Manager BetaView
Group Ecommerce Manager Billabong Group
Senior Digital Marketing Specialist Bupa Aged Care
Digital Marketing Manager CBA
Online Manager Cellarmasters wines
Director, Digital Innovation
Senior Marketing Manager Coles
Marketing Manager Columbus Direct
GM, Marketing Crown Resorts
Group Senior Marketing Manager - Digital Crown Resorts
Head of Digital Crown Resorts
Global Marketing Director, Demand Side Platform Dell
Head of Direct to Consumer Diageo
Group CRM Manager Dulux Group
Ecommerce Manager AU/NZ Emirates
Marketing Manager Gumtree
Director of Online Hamilton Island Enterprises
Ecommerce Manager Harris Farm Markets
Head of Advertising & Campaigns HCF
Head of Digital HCF
Co-Founder, CMO & COO HotelQuickly
Senior Marketing Manager Hoyts Corporation
General Manager I Quit Sugar
Senior Change Manager, Customer Experience Program IAG
Direct & Freemium Operations Manager, APAC Intel Security
Senior Digital Strategist Johnson & Johnson
Digital Marketing Manager Legrand Australia
Group Marketing Manager Locker Group
Digital Marketing Manager Luxottica
Director, Omnichannel Customer Experience Luxottica Retail
National Marketing Manager Markwell Foods
Digital Marketing Manager Medtronic
Digital Experience Manager Metlife
Head of Data and Digital Metlife
Senior Manager - Strategy & Media nbnco
Ebusiness Manager Nespresso
Marketing Manager News Corp
Digital Program Manager NRMA
Digital Team Manager NRMA
CMO OneShift
Brand Manager OPPO Mobile Australia
Digital Promotions Manager Optus
Digital Marketing Manager QSuper
Manager, Digital Marketing Royal Agricultural Society of NSW
Marketing Manager RSM Bird Cameron
Global Online Marketing Manager: PPC Servcorp
Director, Service Development Service NSW
Marketing Manager Smiths Lawyer
Marketing Manager, CRM Snapfish Australia & New Zealand
Head of Search Sportsbet
Director STACT
National Digital Marketing Manager Stockland
Promotions & Communications Director Sydney TAFE
Digital & Social Media Manager Sydney Thunder
Digital Marketing Manager Taronga Conservation Society Australia
Digital Marketing Manager Taylors Wines
Digital Marketing Manager Telstra
GM, Marketing Telstra
Head of Digital and Community The Climate Council
Program Manager The Royal Australasian College of Physicians
Digital Marketing Manager The Smith Family
National Marketing Manager - Digital Toyota
Digital Marketing Communications Manager Tyres4U
eCommerce Manager Vodafone
Head of Digital Operations Vodafone Hutchison Australia
Customer Digital Solutions Manager Wesfarmers Industrial and Safety
Head of Digital Wine Selectors
Digital Content Manager Witchery
Head of Marketing & Digital Witchery
Ecommerce & Digital Marketing Lead Woolworths
Online Marketing Manager Woolworths
Social Media & Digital Manager Woolworths


InterContinental Sydney

Telephone: +61 2 9253 9000

117 Macquarie Street
NSW 2000

Google Maps

Cost details

This event is free to attend but is strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, Vice President, APAC at / +65 6653 1911) 

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to Enterprise subscribers and the most senior job titles. 


If you are interested in attending, please request your attendance.

For any further questions, please email to or call +65 6653 1911.

If you are interested in sponsoring Digital Cream Sydney, please email to

Event Details

September 22 2016 (8:30am – 5:30pm)
InterContinental Sydney, Sydney, Australia
1 day

Sorry, bookings for this event are now closed.