Digital Cream 2010

Digital Cream 2010

Event Details

March 3 2010 (9:00am – 6:00pm)
Park Lane Hotel, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.


Digital Cream, now in its fourth year, is an invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not. 

It's a 'hands-on' participatory event: you will network and learn through specialist discussion, roundtables and debate.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

So the specific agenda for each topic roundtable will depend on the input of the delegates. 

Choose your Topics 

Following are the list of topics for discussion - when booking you can choose any 3 from these. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering.  

  • Behavioural targeting and online advertising - fully booked
  • E-commerce Platforms to improve conversion
  • Email Marketing
  • Integrated search (PPC/SEO)  - fully booked
  • Mobile Marketing
  • Managing Digital Channels - staffing, budgets and planning routes - fully booked
  • Multichannel Marketing - channel mix, measurement and ROI
  • Online lead generation and customer acquisition
  • Online PR - fully booked
  • PPC (Paid Search) Marketing - fully booked
  • SEO
  • Site Optimization and Multi Variate Testing 
  • Site Search & Merchandising
  • Social Media & Monetization techniques - fully booked
  • User Experience - fully booked
  • Web Analytics & Optimisation

Pictures from Digital Cream 2009


09:00 – 09:30 

Registration and coffee

09:30 – 11:00

1st roundtable session

11:00 – 11:30

Morning coffee & networking

11:30 – 13:00

2nd roundtable session

13:00 – 14:00

Lunch and P2P networking

14:00 - 14.30

Keynote: Rebecca Lieb, US VP Econsultancy and Stefan K. Tornquist, US Research Director, Econsultancy  

14:30 – 16:00

3rd roundtable session

16:00 – 16:15

Closing Comments – Ashley Friedlein, CEO Econsultancy

16:15 – 18:00

Drinks reception & networking

Who should attend?

Digital Cream is free to attend for senior client-side digital marketers  - particularly those working for FTSE 350 companies, leading pureplays and the public sector.

Delegates will have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who is coming?

  • MD, - Direct Recruit Ltd
  • Digital Marketing Manager, Absolute Radio
  • Marketing Consultant, Albaco Ltd
  • Assistant Analysis & Campaign Manager, Argos
  • Chief Operating Officer, Allegran, Associated Northcliffe Digital
  • European Digital Marketing Manager, Attends Healthcare Group
  • E-Commerce Marketing Manager, Avis Europe
  • Senior Digital Marketing Manager, Aviva / RAC
  • head of ecommerce, Awear
  • Head of e.Business, AXA PPP Healthcare
  • Senior E.Marketing Controller, AXA PPP Healthcare
  • eBusiness Manager, AXA PPP Healthcare
  • E-Commerce Marketing Manager, Bank of America
  • Head of Commercial Insights & Digital Marketing, BDO LLP
  • Head of Online Marketing, Best Buy
  • Senior Ecommerce Marketing Manager, BGL
  • Assistant Director of Services (Information & Multimedia), Breast Cancer Care
  • Digital Search Marketing - UK & US, British Airways
  • eStrategy Manager, British Council
  • Head of Marketing, BSI
  • Head of Business Intelligence, bskyb
  • GM, Digital Marketing Services, BT Business
  • Senior Marketing Manager - Digital, Bupa
  • Website manager, Burton, Arcadia Group ltd
  • Senior Marketing Manager, Call Connection
  • European Web Analytics Specialist, Canon Europe
  • European Web Presence Director, Canon Europe Ltd
  • Marketing Director, Canvas Holidays
  • Head of Website Marketing, Capital One
  • Senior SEO Manager - Europe, Cheapflights
  • Digital Marketing Manager, Cisco
  • Head of Marketing Communications, COLT Telecommunications
  • MD, Coracle Online Ltd
  • Head of Online Marketing,
  • Digital Media Communications Lead in EMEA, Dell
  • Marketing Manager, SMB Online, Dell
  • Marketing Manager, Displaysense
  • Managing Consultant, Distinctive Consultants
  • Global Web Channel Manager, Dyson Ltd
  • Head of Digital, EdComs
  • Senior Director, Marketing, eHarmony
  • DTC Commerce Manager - EU & APAC, Electronic Arts
  • Senior Manager Web & Community (Europe), Electronic Arts
  • Digital Sales Director, Emap Inform
  • Head of Digital, England 2018 Limited
  • Marketing Manager, ESCP Europe Business School
  • Digital and SEO, first direct
  • General Manager,
  • Online Marketing Manager, Glasses Direct
  • Head of Marketing, Glasses Direct
  • CRM Manager, Global Radio
  • Head of Marketing - LBC, Classic, Xfm and Galaxy, Global Radio
  • Marketing Director, Gorgeous Shop Limited
  • CEO, Gorgeous Shop Ltd
  • Director, Great Scores Ltd
  • Interaction Manager, Guardian News and Media
  • Business Manager, Guardian Newspapers Ltd
  • E-Commerce Manager, Harvey Nichols
  • Managing Director, Hello Baby (
  • UK Web Manager, Hiscox
  • Online Marketing Manager, Hiscox
  • Head of Online Marketing, Holiday Extras
  • E-Commerce Manager, Holidaybreak PLC
  • Head of SEO,
  • Director of eCommerce, House of Fraser
  • Digital Marketing Manager, HSBC Bank
  • Online Marketing Manager, HSBC Private Bank
  • Digital Experience Marketing Manager, HSBC UK
  • Sales and Marketing Director, IFH Worldwide
  • Head of User Experience, IG Index
  • Head of Marketing Communications, Informa Telecoms & Media
  • Head of eMarketing, Institute of Directors
  • Head of SEO, Southbank, IPC Media
  • Marketing Director, Isabella Oliver Ltd
  • Digital Brand & Operations Manager, Jumeirah Group
  • Head of Digital Marketing, Kaplan International
  • Online Marketing manager, La Senza
  • Online Marketing Analyst, Lands' End UK Ltd
  • Affiliate Partnerships Manager,
  • eMarketing Executive,
  • Direct Business - Projects, Laura Ashley
  • Senior Emarketing Co-ordinator, Laura Ashley Ltd
  • Director of Merchandising, Internet and Supply Chain, liberty
  • eCommerce Operations Manager, Lipsy Limited
  • Head of eCommerce, LK Bennett
  • Senior Overall User Experience and Site Design Manager, Lloyds Banking Group
  • Digital Communications Manager, Lloyds of London
  • Digital Marketing Manager, Lloyds TSB
  • Digital Engagement Manager, London Business School
  • E-Commerce Director, Long Tall Sally
  • Head of CRM & E-Commerce, L'Oreal - Active Cosmetics
  • eMarketing Executive, LV=
  • Head of Direct, Lyle & Scott Ltd
  • Product Marketing Manager, Money Dashboard Ltd
  • Head of Marketing,
  • Group Site Development Manager, Mothercare
  • Head of Group Direct Marketing & Publishing, Mothercare Group PLC
  • MD, myhomepage Ltd.
  • E-commerce Manager, National Friendly
  • Internet Channels Marketing Controller, Nationwide Building Society
  • Head of E-Commerce Marketing, Northern Rock
  • Marketing Manager - Digital & Advance Sales, Novus Leisure Ltd
  • Head of Efundraising, NSPCC
  • Head of Optimisation and Planning, O2
  • Head of Online Channel Insight, O2
  • Online Marketing Manager, One Holdings Ltd
  • Online Marketing Specialist, Outsourcery Ltd.
  • Customer Acquisition Controller, P&O Ferries
  • Communications Manager, Paddy Power
  • Head of Digital Marketing and Websites, Penguin Books
  • Head of Online Development, Penguin Group (UK)
  • eCommerce Analyst, Pentland Brands
  • FD - eCommerce, Pentland Brands plc
  • Marketing Director, Photobox
  • Head of Product, Photobox
  • Head of Acquisition & Partnerships, Photobox
  • Digital Campaign Manager, Post Office Ltd
  • Head of eCommerce, RBS Insurance
  • Online Publisher - Estates Gazette Group, Reed Business Information
  • Customer insight senior manager, River Island (prev. Google)
  • eCommerce Director, RP consulting
  • Marketing Manager, eCommerce, RS Components
  • Digital Communications Manager, Scottish Enterprise
  • Web Strategy Consultant, Serco (Business Link)
  • VP Marketing, ShipServ
  • Marketing & Communications Manager, Social Firms UK
  • Head of eCommerce, Speedo
  • eCommerce Trading Manager, Speedo international
  • Online Marketing Infrastructure Manager, Symantec
  • Head of Partnerships, Talk Talk Group
  • Search Manager, The Post Office
  • Marketing Manager, Time Magazines Europe Ltd
  • Digital Producer, Totaljobs Group
  • Principal Marketing Planner, Transport for London
  • Director, Tredz
  • Business Development Manager, Trinity Mirror
  • Director, Triviala Company Ltd
  • Head of Online & Marketing, TUI Ski
  • Director of E-Commerce, TUI Travel
  • M.D.,
  • Email marketing Specialist,
  • Head of Search & Online Advertising,
  • Head of Marketing, Virgin Atlantic
  • Head of eBusiness, Virgin Atlantic Airways Ltd
  • Head of Media, Visit London
  • Head of eCommerce & Retail, VisitBritain
  • Director, Global Mobile Marketing, Western Union
  • Head of New Media, Wiltshire Farm Foods
  • Head of Trading & Ecommerce,


View map Park Lane Hotel

Park Lane Hotel

The Ballroom Entrance
United Kingdom

Google Maps

Cost details

This event is free to attend but is by invitation only and is for senior client-side digital marketers only.


Contact Mark Thompson or 0207 269 1461 for details.

For sponsorship enquiries, please contact:

Mark Thompson at or 0207 269 1461 or

Adam Candlish at or 0207 269 1460

Event Details

March 3 2010 (9:00am – 6:00pm)
Park Lane Hotel, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.