Digital Cream 2011 London

Digital Cream 2011 London

Event Details

March 8 2011 (9:00am – 6:00pm)
Grand Connaught Rooms, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.


Digital Cream, now in its fifth year, is an invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not. 

It's a 'hands-on' participatory event: you will network and learn through specialist discussion, roundtables and debate.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

So the specific agenda for each topic roundtable will depend on the input of the delegates. 

Choose your Topics 

Following are the list of topics for discussion - when booking you can choose any 3 from these. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering.  

  • Connected TV
  • Getting the Most Out of Your E-commerce Platform
  • Joining Up Online and Offline Channels
  • Mobile Apps
  • Ad Networks, Exchanges and Demand/Supply Side Platforms
  • Integrated Digital Marketing

About Econsultancy's peer-to-peer roundtable events


09:00 - 09:30

Registration & Coffee

09:30 - 09:45

Introduction fro Ashley Friedlein, CEO of Econsultancy

09:45 - 11:15

Roundtable Session 1

11:15 - 11:45

Morning Coffee Break and Networking

11:45 - 13:15

Roundtable Session 2

13:15 - 14:15

Lunch & Networking

14:15 - 15:45

Roundtable Session 3

15:45 -16:00

Closing Comments from Ashley Friedlein

16:00 - 18:00

Drinks and Networking

Who should attend?

Digital Cream is free to attend for senior client-side digital marketers  - particularly those working for FTSE 350 companies, leading pureplays and the public sector.

Delegates will have responsibility for managing or buying services for their digital marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who is coming?

  • Managing Director, - Direct Recruit Ltd
  • Business Manager eChannels, UK & Ireland, 3M
  • Online Marketing Manager, Awear
  • CEO, ActivInstinct
  • Director, American Express
  • Senior Interactive Manager, American Express
  • Digital Project Manager, Amnesty International
  • Online Marketing Manager, Autoglass
  • Senior Digital Marketing Manager, Aviva
  • Head of E-commerce, Awear
  • Head of E-commerce, AXA Insurance Direct/
  • eMarketing Manager, AXA PPP healthcare
  • Head of eBusiness, AXA PPP healthcare
  • Senior eBusiness Controller, AXA PPP healthcare
  • eBusiness Manager, AXA PPP healthcare
  • Head of E-commerce COE, Bank of America
  • Marketing Manager, Banks Sadler
  • Head of Marketing Communications, Barclaycard
  • New Media Manager, Barnardo's
  • Head of Brand and Cross Marketing IT, BAT
  • Head of Global Marketing Planning, BBC Worldwide
  • Subscription and Database Director, BBC worldwide
  • eCommerce Manager UK & ROI, Benefit Cosmetics Ltd
  • Marketing Executive, Berghaus
  • Web Administrator, Berghaus
  • Online Marketing Manager, Bestinvest
  • Director, Bluehorze Limited
  • Head of Editorial,
  • Marketing Manager, Bourne Leisure Group
  • E-commerce Director, Boux Avenue
  • Director, Britannia Motor Engineering
  • Head of Emerging Technologies, British Gas
  • Head of UK Marketing, Brother UK
  • Head of Marketing, BSI
  • Direct and Online Market Analyst, BSKYB
  • Head of eCommerce Services, Bupa
  • Head of Online and E-commerce, Bupa
  • Search and Taxonomy Analyst, Business Link
  • Digital Engagement Manager, Business Link
  • Interactive Manager, Cadbury
  • Head of Brand & Marketing, Cahoot
  • Marketing Communications Manager, Cambridge Assessment (Cambridge ESOL)
  • Head of E-commerce, Camelot
  • Head of Digital, Cancer Research
  • European Online Content and Design Manager, Canon Europe Ltd
  • European Senior Online Content Professional, Canon Europe Ltd
  • Head of Website Marketing, Capital One
  • Head of Online Marketing, Carphone Warehouse
  • Business Analytics & Optimisation Manager, Channel 4 Television
  • Senior SEO Manager (Europe), Cheapflights Media
  • Head of Corporate Marketing, CIPD
  • Senior Acquisition Manager, Citi
  • Senior E-commerce Manager, Clarins
  • Digital Director, CNBC
  • Strategic Planning Director, Coca-Cola Enterprises
  • Deputy Director of Interactive Services, COI
  • Head of Advertising,
  • Customer & Digital Marketing Director,
  • eMarketing Manager, CPP
  • Search Marketing Manager, Debenhams
  • Europe Online Manager, Deckers Ltd
  • Global Social Media Manager, Dell
  • Editorial Director, Dennis Interactive
  • Head of Digital Media, Department for Business, Innovation and Skills
  • E-commerce Manager, Direct Recuit Ltd
  • Marketing Director, Displaysense
  • Head of E-commerce, DM London
  • Director Department E-commerce, Dsinco parapharmacy S.L
  • Head of Digital Media, Dyson Ltd
  • E-commerce Managing Director, Dyson Ltd
  • GB Digital and E-commerce Manager, Dyson Ltd
  • Head of E-commerce, Dyson Ltd
  • E-commerce Project Manager, E.ON
  • Head of Marketing, easyBus
  • Head of Marketing, easyJet Holidays
  • Global Marketing & Communications Director - Strategic Growth Markets, Ernst & Young
  • Head of Marketing and Communications, ESCP Europe Business School
  • Multi Channel Customer Development Manager, Everything Everywhere (T-Mobile)
  • Head of Channel Strategy, Development & Delivery, Everything Everywhere (T-Mobile)
  • Senior Manager - Lifecycle Marketing Team, Expedia
  • Head of Customer Acquisition, Financial Times
  • Digital and SEO, first direct
  • e-Business and Marketing Specialist, Galaxy Optical/Tesco Opticians
  • Head of Digital, General Healthcare
  • Marketing Director,
  • Digital Strategist, Girlguiding UK
  • Online Marketing Manager, Glasses Direct
  • Head of CRM, Global Radio
  • Network Brand Manager, Global Radio
  • Marketing Director, Gorgeous Shop Limited
  • Creative Director, Gorgeous Couture
  • Head of Digital Technology, Groupe Aeroplan
  • Business Manager: Lifestyles and Entertainment, Guardian Newspapers Ltd
  • Digital Engagement Consultant, Guardian Newspapers Ltd
  • Digital Marketing Analyst, GSK
  • Digital Marketing Manager, H.Samuel|Ernest Jones
  • Senior Online Marketing Manager, Hamptons International
  • Online Channels Manager, Hastings Direct
  • Head of E-commerce, Hawkin's Bazaar &
  • Customer Marketing Manager, Heineken UK
  • Head of Online, Hiscox
  • Head of E-commerce, Holidaybreak PLC
  • SEM Manager UK, HomeAway Holiday-Rentals Ltd
  • Head of Online, Hotter Shoes
  • Head of Online Marketing, HSBC Private Bank
  • Online Marketing Manager, HSBC Private Bank
  • Head of User Experience, IG Group
  • Group Marketing Director, Incisive Media
  • Head of Digital Marketing, ING Direct
  • Marketing Director, Inov-8
  • Group Marketing & E-commerce Manager, InterGlobal Insurance
  • Head of Digital, Investec Private Bank
  • Head of Database Marketing, IPC Media
  • Head of SEO, Southbank, IPC Media
  • Marketing Director, Europe, IQPC Ltd
  • Associate Director - E-commerce, Jessops
  • Customer Communications Manager, John Lewis Direct
  • Online Selling, John Lewis
  • Senior Digital Marketing Specialist, Johnson & Johnson
  • Digital Manager, Kellogg's
  • eBusiness Manager, Kuoni
  • eBusiness & Publishing Director, Kuoni Travel
  • Digital Director, L'Óreal
  • Direct Business - Projects, Laura Ashley
  • Online Communications Manager, Linklaters
  • E-commerce Manager, Liz Earle Beauty Co. Ltd
  • Corporate Communications, Lloyd's
  • Senior Strategy, User Experience and Design Manager, Lloyds Banking Group
  • Senior E-commerce Manager, Lloydspharmacy
  • Head of Marketing & E-commerce, Lombok
  • Online Marketing Manager, Long Tall Sally
  • Marketing & E-commerce Director, Long Tall Sally
  • Head of E-commerce, Lovehoney
  • Managing Director, Loving Outdoors
  • Head of SEO,
  • Head of Marketing,
  • Senior Communications Manager, LTA
  • Digital Marketing Manager, LV=
  • Group E-commerce Director, LV=
  • Head of Direct, Lyle & Scott Ltd
  • Digital Development Director, Mama Group
  • Search Marketing Manager, Marks & Spencer
  • Head of Digital & Individual Giving, Merlin
  • Group Head of E-commerce, Merlin Entertainments
  • Head of E-commerce, Molton Brown
  • Head of Marketing,
  • Head of Integrated Marketing Communications EMEA, Motorola Solutions
  • Head of E-commerce, Nectar, Groupe Aeroplan
  • Consultant - Digital Marketing, Nestle
  • E-commerce CRM Manager, New Look Retailers Ltd
  • Global Digital Manager, Nokia
  • Digital Strategy Champion - SEM, NSPCC
  • Digital Strategy - Digital Company Champion and UX lead, NSPCC
  • Digital Strategy Taskforce Leader, NSPCC
  • Marketing Director, Oil and Gas Job Search
  • Head of Digital Marketing, OUP
  • Digital Acquisition Manager, Oxfam
  • Head of Digital Communications, Oxfam
  • Communications Manager, Paddy Power Plc
  • Online Product and New Business Development, Paddy Power Plc
  • Group Marketing and Services Director, Pentland Brands
  • Online Marketing Manager, Phones 4u
  • Performance Marketing Manager, PhotoBox
  • Marketing Strategy Executive, Porsche Cars GB Ltd
  • Digital Campaign Specialist, Post Office Ltd
  • Head of Digital, Pretty Green
  • Online Marketing Manager, RAC
  • RAC Strategic Partners Manager, RAC
  • Head of Client Digital Marketing, RBS
  • Head of Digital, RBS
  • Head of Online & Digital, RBS
  • SEO and Affiliates Manager, RBS Insurance
  • Director of Marketing & Communications, Recycle Bank
  • E-commerce Manager, RIBA Enterprises Ltd
  • Head of Digital, Riverford Organics
  • Group Online Marketing Manager, RS Components
  • E-commerce Marketing Manager, RS Components
  • Group Communications Manager, Santander
  • Managing Director, Secret Escapes
  • Digital Marketing Manager, Shell International Petroleum
  • Web Manager, Shelter
  • Chief Marketing Officer, ShipServ
  • E-commerce Usability Manager, Shop Direct Group
  • Head of Search, Shop Direct Home Shopping Ltd
  • Manager, Digital Systems Europe, Sony
  • Head of Multi-Channel Retailing, Sony Europe
  • Senior Manager - Digital Integration, Sony Professional Solutions Europe
  • E-marketing Specialist, Sound and Light Company
  • Managing Director, Spectraders
  • Head of E-commerce, Speedo International
  • E-commece Manager, Square Meal
  • Director, Digital Marketing EAME, Starwood Hotels & Resorts Worldwide
  • Marketing Manager, Stride Limited
  • Head of Online User Experience, Telefonica O2 UK Ltd
  • Digital Operations Director, Telegraph Media Group
  • International Digital Manager, Tempur UK Ltd
  • Marketing Director, Tennis Plaza
  • Online Marketing Manager, Tesco Telecoms
  • Online Marketing Manager, Tesco Telecoms
  • Email Marketing Manager, The Beans Group
  • Global Digital Media Producer, The Body Shop
  • Affiliate Marketing Manager, The Book People
  • E-commerce Director, The Book People
  • Head of E-commerce, The Caravan Club
  • MD Portfolio Marketing, The Economist Group
  • Managing Director, The IT Job Board
  • Head of Search, The Post Office
  • Marketing Manager, Thomson Reuters
  • Web Analytics Manager, Totaljobs Group (RBI-UK)
  • Global Head of New Media Strategy, Towers Watson
  • Global E-commerce Director, Travelex Currency Services
  • Head of Digital Marketing, Trinity Mirror
  • Corporate Development Manager, Trinity Mirror
  • Head of Online Marketing, TUI Travel 
  • E-commerce Director, TUI Travel - Education Division
  • Managing Director, UK Tickets
  • Web and Data Analyst, Urban Outfitters
  • Content Editor, uSwitch
  • Email Marketing Specialist,
  • Online Lead, Very - Shop Direct Group
  • Head of eBusiness (acting), Virgin Atlantic Airways
  • Head of Marketing, Virgin Atlantic,
  • Head of Online Marketing, Virgin Media
  • Head of Media, Visit London
  • Head of Digital Projects, VisitScotland
  • Digital Channels and CRM Manager, Vue Entertainment
  • Digital Marketing Manager, Welcome to Yorkshire
  • Marketing & Sales Director, WEXAS Travel
  • Head of Digital Marketing, Which?
  • CRM Manager, Which? Ltd
  • Head of Data & CRM, Which? Ltd
  • Global Digital and Direct Marketing Manager, William Grant & Sons
  • Marketing Manager, Wilton Carpets
  • Senior Loyalty Marketing Manager, Wyndham Hotel Group


Grand Connaught Rooms

61-65 Great Queen Street
United Kingdom

Google Maps

Cost details

This event is free to attend but is by invitation only and is for senior client-side digital marketers only.


Contact Christine Busette christine.busette(AT) or 0207 269 5081 for details.

For sponsorship enquiries, please contact:

Mark Thompson at mark.thompson[AT] or 0207 269 1461 or

Adam Candlish at adam.candlish[AT] or 0207 269 1460

Event Details

March 8 2011 (9:00am – 6:00pm)
Grand Connaught Rooms, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.