|Date||March 26 2014 (9:00am – 6:00pm)|
|Venue||Emirates Stadium - Royal Oak Suite, London, United Kingdom|
About the event
Due to popularity this event is now sold out.
Please register your details on our waiting list and should spaces become available we will get in touch. In the meantime, please keep the date pencilled in your diary.
Running alongside Digital Cream London, Digital Cream B2B is an exclusive invitation-only roundtable event for senior client-side B2B marketers to learn from each other about the latest best practice, and discuss the reality of what's working and what's not.
This is not your average one way conversation B2B conference. Digital Cream B2B is a unique opportunity to air specific challenges faced by B2B marketers.
It’s a 'hands-on' event where you have a say in the conversation …the more you engage, the more you learn. You will network and learn from peers across various industries through specialist discussions and debate.
NB. It's Chatham House Rules so what's said at Digital Cream B2B, stays at Digital Cream B2B.
The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
So the specific agenda for each topic roundtable will depend on the input of the delegates.
Choose your Topics
- Mobile Marketing for B2B - Driving your competitive advantage
- B2B Social Media - Managing and measuring social media
- Marketing Automation
- Email Marketing & CRM - Trends, challenges and best practise
- Campaign Attribution - Methods, technology, processes and challenges
- Customer Experience and Conversion in B2B
- Integrated Search for B2B (SEO/PPC) - Trends, challenges and best prctise
- Data Driven Marketing - Making big data actionable
08:00 – 09:00
Registration and coffee
09:00 – 09:10
Opening Address: Ashley Friedlein, CEO, Econsultancy
09:10 – 09:25
Opening Keynote - Representative from Adobe
09:25 – 10:55
1st Roundtable session
10:55 – 11:25
Morning coffee & networking
11:25 – 11:40
Keynote - Matthew Candy, European Leader, IBM Interactive Experience
11:40 – 13:10
2nd Roundtable session
13:10 – 14:10
Lunch and networking
14:10 – 15:40
3rd Roundtable session
15:40 – 16:00
Closing Comments: Ashley Friedlein, CEO, Econsultancy
16:00 – 18:00
Drinks reception & networking
Who should attend?
Digital Cream is free to attend for senior client-side B2B marketers.
Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers. A limited number of people from each company may attend and priority will be given to the most senior job titles.
Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed.
Who is coming?
|Marketing Director, 8 Northumberland Avenue|
|Head of Content, Accucore Group|
|Digital Marketing Manager, ADP|
|Digital Marketing Strategy Manager, Anixter|
|Head of Mobile, Archant|
|Online Service Manager, ARM|
|Director of Marketing, Audio Network|
|Digital Manager, Audio Network|
|Global Communications Manager, Avery Weigh - Tronix|
|Digital Marketing Manager, Avery Weigh-Tronix|
|Senior Marketing Manager, BBI Solutions|
|VP, Digital Relationship Management, BlackRock|
|VP Mobile Marketing Manager EMEA, Blackrock|
|Marketing Communications Manager, BOC|
|Website Manager, Bottomline Technologies|
|Mkt Manager Payments, Bottomline Technologies|
|Head of Marketing, BSI|
|Global web Design and Usability Manager, BSI Group|
|Digital Marketing Manager, Business Stream|
|Head of Digital Marketing, CEB|
|Senior Marketing Manager, Charities Aid Foundation|
|Digital Marketing Manager, Cisco|
|Online Marketing Manager, Citation|
|Ecrm Manager, City & Guilds|
|Digital Marketing Manager, Colt Technology Services Group Limited|
|Director, Marketing Communications, Colt Technology Services Group Limited|
|Head of Marketing, Databarracks|
|International E Business, Douwe Egberts|
|Online Marketing Manager, Essentra Components|
|Marketing Manager, Ethical Corporation|
|Marketing Director, Falkland Press Limited|
|Head of Marketing, FC Business Intelligence Ltd|
|Marketing Director, Floream/Home Learning College|
|GM Commercial Operations and Digital Strategy, GE|
|Director of Marketing, GreenAcres Groups Ltd|
|Marketing Director, HMG|
|Group Marketing Director, i2i Events Group|
|Marketing Manager, ICAEW|
|Head of Online, IGD|
|Head of Marketing, IGD|
|Marketing Director, Image Source|
|Digital Director, Inflexion|
|Group Marketing Director, Informa|
|Director of Marketing & Audience Development, Johnston Press|
|Head of Digital Marketing, Juniper Networks|
|Head of Strategic Marketing, Keith Prowse|
|Senior Marketing Manager, LexisNexis|
|Head of Online, LexisNexis UK|
|Head of Branding & Social, LexisNexis UK|
|Marketing Director, Livingstone Partners LLP|
|Director, Maxxis Uk|
|Head of Digital Engagement, Ministry of Defence|
|Digital Marketing Manager, Old Mutual Global Investors|
|Marketing Manager, Opus Energy|
|Marketing Manager, Peto|
|Global Online Marketing Manager, Planon Software|
|Online Marketing Manager, Platts|
|Head of Marketing & Communications, Process Management International Ltd.|
|Head of Campaigns, PwC|
|Head of Marketing, RedLaw|
|Editorial Development Director, Reed Business Information|
|Digital Marketing Manager, Reed Exhibitions|
|Head of Marketing, International, Regulatory DataCorp|
|Head of Digital, Rentokil Initial|
|Digital Content Manager, RSA Insurance Group|
|Head of Marketing, Sage Pay|
|Head of Marketing, Scottish Enterprise|
|Head of Online, Sodexo Prestige|
|Head of Digital Marketing, Strutt & Parker|
|Senior Product Marketing Manager, Symantec|
|Marketing Manager, Telstra Global|
|Online Services Manager, The Pensions Regulator|
|Web Operations Manager, Thomson Reuters|
|Director, Marketing Operations & Analysis, Thomson Reuters|
|Senior Marketing Operations Manager, Thomson Reuters|
|Head of Marketing, unbiased.co.uk|
|Head of Market Insight and Analytics, Unum|
|Head of Marketing, Updata Infrastructure|
|Multimedia Manager, Vanguard Asset Management|
|Digital Comms Manager, Visa Europe|
|Marketing Manager, Wine Owners|
|Head of Commercial Marketing, WorldPay|
|Digital Marketing Director, Worldpay UK|
|Digital Propositions Manager, WorldPay UK|
Emirates Stadium - Royal Oak Suite
Arsenal Station (Piccadilly Line) is a short three minute walk from the ground; just exit out of the station and turn right, and you will see the stadium on the right hand side. Walk over the Ken Friar bridge, following the stadium round to the right, you will see the entrance to the Royal Oak Suite in front of you.
Holloway Road (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium - and should be slightly less crowded than Arsenal Station. Just follow signs to the North Bank, so gain access to the Royal Oak Suite.
Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington.
Alternatively, a short overground rail journey of one stop will take you to Finsbury Park station
This event is free to attend but is by invitation only and is for senior client-side in-house B2B marketers only.
Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.
Now in its eighth year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.
For details on Digital Cream London, contact Christine Busette email@example.com or 0207 269 5081.
For sponsorship enquiries, please contact: Danyon Billings firstname.lastname@example.org or 0203 142 8154.